We Are Rosie is hiring: Platform Buyer - Programmatic Video/Audio in New York

Company Description

Our agency client is seeking an expert Platform Buyer specializing in programmatic video (CTV/OLV) and streaming audio to drive performance for a higher education client. This hands-on role requires deep platform expertise, analytical rigor, and the ability to optimize campaigns in real-time to achieve enrollment recruitment goals. You'll work within the agency's integrated investment team, activating across DV360, Amazon DSP, and streaming audio platforms to reach prospective students at scale.

Contract Details:

• 35-40 hours/week
• 6 month engagement, with strong likelihood to extend into 12 months
• Immediate start
• Looking for candidates based in Boston or NYC but the role will be remote. EST is ideal
• $55-65/hr

Job Description

Campaign Activation & Management:

• Execute end-to-end campaign setup, trafficking, and optimization across programmatic video (DV360, Amazon DSP) and streaming audio platforms (Spotify Ad Studio, audio programmatic)
• Develop and implement advanced targeting strategies to reach prospective students based on academic interests, demographics, geography, and enrollment intent signals
• Manage daily optimizations across audience segments, creative variations, bid strategies, and inventory sources to drive enrollment KPIs (inquiries, applications, campus visits)
• Lead trafficking operations across platforms, ensuring proper tagging, tracking, and attribution measurement
• Monitor campaign pacing, delivery, and performance against goals; proactively adjust tactics to meet or exceed targets

Strategic Optimization & Innovation:

• Partner with planning and analytics teams to translate enrollment marketing objectives into executable programmatic strategies
• Leverage supply path optimization (SPO) and data strategies to maximize reach and efficiency among student audiences
• Apply learnings across platforms to improve overall campaign performance (e.g., creative insights from CTV applied to streaming audio)
• Identify and test new programmatic tactics, inventory sources, or data segments relevant to reaching Gen Z audiences
• Stay current on platform updates, beta opportunities, and education-specific inventory (campus streaming services, student-focused podcasts, etc.)

Analysis & Reporting:

• Analyze daily campaign performance data to identify trends, optimization opportunities, and potential issues
• Contribute to weekly, monthly, and quarterly performance reports with clear insights and recommendations
• Develop and maintain campaign dashboards that provide visibility into key metrics for internal and client stakeholders
• Communicate performance narrative that connects media activity to enrollment outcomes
• Provide strategic recommendations based on data analysis to inform future campaign planning

Relationship Management:

• Build strong relationships with platform representatives (Google, Amazon, Spotify) to access beta opportunities and technical support
• Collaborate with media partners to secure preferred inventory access or value-added opportunities
• Maintain clear communication with internal investment, planning, and client teams regarding deliverables and timelines
• Proactively surface issues to Investment Director with proposed solutions
• Partner with creative and analytics teams to improve campaign effectiveness

Qualifications

• 3+ years of hands-on programmatic buying experience in an advertising agency environment
• Expert-level proficiency with DV360 and Campaign Manager (CM360) required
• Experience with Amazon DSP strongly preferred
• Deep understanding of programmatic video (CTV, OLV) and streaming audio activation and optimization
• Proven track record managing complex campaign structures across multiple clients and programs
• Advanced Excel skills for data analysis, budget tracking, and performance reporting
• Strong PowerPoint skills for presenting performance insights and recommendations
• Knowledge of ad serving technologies, tracking implementation, and attribution methodologies
• Experience with supply and data ecosystems including DMPs, CDPs, and data onboarding

IDEAL CANDIDATE DEMONSTRATES

• Higher education marketing experience or demonstrated understanding of student recruitment challenges
• Expertise reaching Gen Z audiences through programmatic channels
• Strong analytical and mathematical abilities for rapid optimization decision-making
• Ability to shift priorities quickly during fast-paced recruitment cycles (application deadlines, enrollment periods)
• Proactive problem-solving approach with solutions-oriented mindset
• Excellent verbal and written communication skills for client-facing interactions
• Bachelor's degree in marketing, communications, advertising, or related field

Additional Information

SUCCESS METRICS

• Achievement of enrollment KPIs (cost per inquiry, cost per application, cost per enrollment)
• Campaign delivery and pacing accuracy (meeting impression and budget goals)
• Efficiency improvements through ongoing optimization (reducing CPM/CPV while maintaining quality)
• Implementation of innovative tactics or beta opportunities that drive performance lift
• Quality of insights and recommendations provided in reporting

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, marital status, or any other status protected under federal, state, or local law.