Lexitas is hiring: Marketing Content Specialist in Houston

Position Title

Content Marketing Specialist

Location

Full‑time, hybrid based at our Houston office located at 13101 Northwest Freeway.

Pay

$28–$38 per hour (based on experience)

About the Role

The Content Marketing Specialist will report directly to the Digital Marketing Director and contribute to Lexitas’ digital presence through long‑form content creation and SEO initiatives. This role requires advanced knowledge of marketing communication, SEO best practices, writing, managing, and creating high‑quality long‑form content for the company’s social media, email communications, website, and other platforms. The position involves research on industry‑specific content to enhance Lexitas website’s visibility and organic traffic via keyword research and strategy.

Key Responsibilities

• Conduct in‑depth keyword research and analysis to identify valuable industry search terms and trends.
• Write industry‑specific articles and thought‑leadership pieces optimized for SEO.
• Write, edit, and produce various types of content, including blog posts, graphics, articles, social media updates, website copy, email marketing campaigns, paid media campaigns, and video scripts.
• Track and analyze content performance metrics to identify what’s working and what needs improvement.
• Support the design, posting, and maintenance of our social media presence.
• Provide internal reports on a regular basis.
• Perform other related duties as assigned.

What We’re Looking For

• Ability to align content with business goals.
• Ability to interpret data.
• Positive team player; effective communicator.
• Maintain confidential and ethical integrity.
• Strong analytical skills, attention to detail, efficient and highly organized.
• Flexible schedule; available for occasional overtime.
• Excellent organizational skills; self‑motivated and detail oriented.
• Stay current with industry trends, emerging technologies, and best practices in digital marketing and SEO.
• Work under pressure; business acumen.
• Ability to multitask, solve problems, and analyze.
• Work well independently and with other department members.
• Think strategically; focus on the customer to meet goals and expectations.

Qualifications

• 3–5 years of experience in content marketing, SEO, or digital strategy.
• Bachelor’s degree in marketing or a business‑related field.
• Solid understanding of standard SEO practices, including on‑page, off‑page, and technical SEO.
• Ability to create clear, concise, and engaging content.
• Strong writing, editing, proofreading, and project management skills.
• Understanding of how to optimize content for search engines.
• Familiarity with design software and technologies (e.g., InDesign, Illustrator, Photoshop, Canva).
• Knowledge of Pardot, including email campaigns, audience segmentation, and email template creation.
• Experience with content management systems (CMS), social media platforms, and analytics tools.
• Solid knowledge of marketing analytics tools (Google Analytics, SEMrush, Sprout).
• Working knowledge of HTML.
• Experience with AI tools preferred.
• Effective time‑management skills and ability to meet deadlines.

AAP/EEO Statement

Lexitas prohibits discrimination based on race, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender identity, sexual orientation, or any other legally protected status. EOE Employer/Vet/Disabled.