the LEGO Group
Job Description
The Americas Activation Team is a part of the larger LEGO Global Social Media operations function and our vision is to continue to reach, recruit and retain new audiences. We strive to retain existing fans as well, through engaging content and conversations on the native platforms they use. This is a Manager level role based at 1001 Boylston St. in Boston, MA. Our workplace enables our LEGO colleagues to be and do their best at work. We offer a flexible hybrid working model of three days in office per week.
What You’ll Do
Drive activation plans against the global social channel and content strategies, partnering with social strategy, creative, and analytics teams to develop compelling and high‑performing social‑first content.
Lead consumer and market business growth initiatives that position the LEGO Group authentically to drive meaningfulness.
Input downstream into market key initiatives to ensure channel and content strategies are executed.
Develop and execute strong influencer & creator activation plans for content on LEGO® social media channels to maximize brand exposure and authenticity.
Work with the Marketing Performance Measurement team to identify key insights and trends via social listening, monitor performance, and create an ongoing optimization strategy rooted in data‑driven decision making.
Collaborate with the Editorial team to ensure seamless executions across platforms, driving consistent and impactful brand storytelling moments.
Partner closely with cross‑functional teams – Brand Marketing, PR, Events, Ecommerce, and Retail Marketing – to ensure seamless integration of social media.
Stay ahead of industry trends, platform updates and competitive insights to continuously elevate the LEGO Brand within the social media space.
Do you have what it takes?
5‑6+ years’ experience in social media marketing for a global brand.
Experience within the consumer‑packaged goods industry and in verticals such as entertainment, fashion, beauty, sports, and gaming.
Strong understanding of the social media landscape and regional nuances, particularly in North America, LATAM, EMEA, China, Japan, and Asia Pacific.
Deep understanding of social media analytics, platform algorithms, and content performance metrics.
Ability to collaborate cross‑functionally and align activation plans with social media platform strategies and broader LEGO® Group business goals.
Strong project management skills, with the ability to handle multiple priorities in a fast‑paced environment.
Background in influencer marketing strategy and integration with organic social media.
Excellent communication, storytelling, and copywriting skills.
Passion for the ever‑evolving social landscape.
Agency and/or influencer management experience.
Experience with content creation, video editing and emerging social platforms a plus.
Bachelor’s degree and/or MBA in marketing, communications, or social media preferred.
Compensation The salary for this position ranges from $100,906 to $151,360, based on responsibilities, market benchmarks and organizational constraints. Comprehensive remuneration details, including benefits, will be communicated upon finalisation of the offer.
What’s in it for you? Family Care Leave
– We offer enhanced paid leave options.
Insurance
– All colleagues are covered by life and disability insurance.
Wellbeing
– You’ll have access to the Headspace App and wellbeing initiatives.
Colleague Discount
– You’ll qualify for our generous colleague discount from day 1.
Bonus
– Eligible employees are rewarded through the bonus scheme when goals are reached.
Workplace
– Hybrid policy with an average of three days per week in the office.
Additional Information We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and belongs. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds to apply for roles in our team. We support employees in being there for the moments that matter and celebrate families of all kinds. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing. Candidates with high engagement with children must complete child safeguarding background screening. We conduct drug screening as part of our drug‑free workplace policy.
Online Application Accessibility Statement: LEGO systems endeavours to make www.LEGO.com/jobs accessible to all users. For assistance with application process, contact the HR Service Desk at 1.860‑763‑7777, option #3.
Join the LEGO® team today. Just imagine building your dream career. Then make it real.
#J-18808-Ljbffr
What You’ll Do
Drive activation plans against the global social channel and content strategies, partnering with social strategy, creative, and analytics teams to develop compelling and high‑performing social‑first content.
Lead consumer and market business growth initiatives that position the LEGO Group authentically to drive meaningfulness.
Input downstream into market key initiatives to ensure channel and content strategies are executed.
Develop and execute strong influencer & creator activation plans for content on LEGO® social media channels to maximize brand exposure and authenticity.
Work with the Marketing Performance Measurement team to identify key insights and trends via social listening, monitor performance, and create an ongoing optimization strategy rooted in data‑driven decision making.
Collaborate with the Editorial team to ensure seamless executions across platforms, driving consistent and impactful brand storytelling moments.
Partner closely with cross‑functional teams – Brand Marketing, PR, Events, Ecommerce, and Retail Marketing – to ensure seamless integration of social media.
Stay ahead of industry trends, platform updates and competitive insights to continuously elevate the LEGO Brand within the social media space.
Do you have what it takes?
5‑6+ years’ experience in social media marketing for a global brand.
Experience within the consumer‑packaged goods industry and in verticals such as entertainment, fashion, beauty, sports, and gaming.
Strong understanding of the social media landscape and regional nuances, particularly in North America, LATAM, EMEA, China, Japan, and Asia Pacific.
Deep understanding of social media analytics, platform algorithms, and content performance metrics.
Ability to collaborate cross‑functionally and align activation plans with social media platform strategies and broader LEGO® Group business goals.
Strong project management skills, with the ability to handle multiple priorities in a fast‑paced environment.
Background in influencer marketing strategy and integration with organic social media.
Excellent communication, storytelling, and copywriting skills.
Passion for the ever‑evolving social landscape.
Agency and/or influencer management experience.
Experience with content creation, video editing and emerging social platforms a plus.
Bachelor’s degree and/or MBA in marketing, communications, or social media preferred.
Compensation The salary for this position ranges from $100,906 to $151,360, based on responsibilities, market benchmarks and organizational constraints. Comprehensive remuneration details, including benefits, will be communicated upon finalisation of the offer.
What’s in it for you? Family Care Leave
– We offer enhanced paid leave options.
Insurance
– All colleagues are covered by life and disability insurance.
Wellbeing
– You’ll have access to the Headspace App and wellbeing initiatives.
Colleague Discount
– You’ll qualify for our generous colleague discount from day 1.
Bonus
– Eligible employees are rewarded through the bonus scheme when goals are reached.
Workplace
– Hybrid policy with an average of three days per week in the office.
Additional Information We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and belongs. The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds to apply for roles in our team. We support employees in being there for the moments that matter and celebrate families of all kinds. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing. Candidates with high engagement with children must complete child safeguarding background screening. We conduct drug screening as part of our drug‑free workplace policy.
Online Application Accessibility Statement: LEGO systems endeavours to make www.LEGO.com/jobs accessible to all users. For assistance with application process, contact the HR Service Desk at 1.860‑763‑7777, option #3.
Join the LEGO® team today. Just imagine building your dream career. Then make it real.
#J-18808-Ljbffr