the LEGO Group
Job Description
Join LEGO® Group as a Paid Social Manager and lead the charge in delivering data‑driven, high‑impact digital media campaigns that connect the LEGO Group with millions of fans in your market group. This role combines critical thinking, cross‑functional leadership, and deep platform expertise to shape our media approach in a fast‑evolving digital landscape. You will lead campaign strategy and implementation, cultivate robust internal and external relationships, and guarantee our media expenditures align with brand and business objectives.
Core Responsibilities
Media Strategy & Vision – Drive and implement the LEGO Group’s selection of key initiatives for paid social strategy, ensuring alignment with brand, marketing, and business objectives across channels and other teams. Champion a data‑driven, consumer‑centric approach to media planning and buying that supports both long‑term brand equity and short‑term performance.
Collaborator & Executive Influence – Serve as the market group expert for paid social, engaging with executive leadership and external partners to drive alignment and advocacy.
Innovation, Tech & Ecosystem Strategy – Stay at the forefront of industry trends, technologies, and platforms (e.g., AI, social commerce, audience capabilities) to future‑proof our digital media strategy.
Oversee Campaign Performance – Monitor the paid social team’s pacing, performance, and campaign health, collaborating with analytics teams on reporting and performance storytelling for optimizations and insights.
Investment Stewardship & Governance – Establish and ensure global standards are followed and met within your team, delivering the strongest return for the LEGO Group.
Do you have what it takes?
Proven experience in digital and Paid Social, with 3+ years in a regional leadership role at a top‑tier brand, tech company, or agency.
Proven experience running paid social campaigns across major platforms, including YouTube, Meta, and TikTok.
Strong background in digital media planning or account management, with some hands‑on campaign activation experience.
Proficient in budget allocation, platform strategy, and planning across multiple channels.
Proficient in communication, skilled at translating strategic targets into actionable media blueprints.
Outstanding executive demeanor, able to influence key collaborators and encourage cross‑functional teams.
Passion for building inclusive teams, developing talent, and fostering a high‑performance culture.
A commitment to purposeful, ethical marketing in line with our mission and values.
Relocation There is no relocation budget for this role.
Hybrid Working Model Our workplace enables our LEGO® colleagues to be and do their best at work. A flexible way of working is a great example of how we live up to our ambition. This 3‑day in‑office hybrid model exemplifies our People Promise by embracing the different life situations of our colleagues.
Compensation The salary for this position has a range of $100,906.00 – $151,360.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. Compensation details, inclusive of benefits, will be communicated upon finalisation of the employment offer.
Benefits
Family Care Leave – Enhanced paid leave options for important times.
Insurances – Life and disability insurance coverage for all colleagues.
Wellbeing – Access to the Headspace App and wellbeing initiatives.
Colleague Discount – Generous discounts for building from day 1.
Bonus – Reward through our bonus scheme when goals are reached and if eligible.
Workplace – Hybrid policy of an average of 3 days per week in the office.
EEO & Diversity Statement We strive to create a diverse, dynamic, and inclusive culture of play at the LEGO Group, where everyone feels safe, valued, and they belong. The LEGO Group is committed to equal employment opportunity and equal pay, encouraging applicants from all backgrounds, and seeking to build a team that reflects the communities we serve.
We support our employees in being there for the moments that matter in life and celebrate families of all kinds. Being part of the LEGO Group also means taking part in our annual Play Day, building a sustainable future, and continuing our mission to “inspire and develop the builders of tomorrow.”
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing worldwide. Candidates with high engagement with children are required to participate in Child Safeguarding Background Screening, as a condition of the offer.
We conduct drug screening as part of our drug‑free workplace policy to support employee health and safety.
Online Application Accessibility Statement – LEGO systems endeavor to make www.LEGO.com/jobs accessible to all users. For assistance with application accessibility, contact the HR Service Desk at 1.860-763-7777, option #3.
Join the LEGO® team today. Just imagine building your dream career. Then make it real.
#J-18808-Ljbffr
Core Responsibilities
Media Strategy & Vision – Drive and implement the LEGO Group’s selection of key initiatives for paid social strategy, ensuring alignment with brand, marketing, and business objectives across channels and other teams. Champion a data‑driven, consumer‑centric approach to media planning and buying that supports both long‑term brand equity and short‑term performance.
Collaborator & Executive Influence – Serve as the market group expert for paid social, engaging with executive leadership and external partners to drive alignment and advocacy.
Innovation, Tech & Ecosystem Strategy – Stay at the forefront of industry trends, technologies, and platforms (e.g., AI, social commerce, audience capabilities) to future‑proof our digital media strategy.
Oversee Campaign Performance – Monitor the paid social team’s pacing, performance, and campaign health, collaborating with analytics teams on reporting and performance storytelling for optimizations and insights.
Investment Stewardship & Governance – Establish and ensure global standards are followed and met within your team, delivering the strongest return for the LEGO Group.
Do you have what it takes?
Proven experience in digital and Paid Social, with 3+ years in a regional leadership role at a top‑tier brand, tech company, or agency.
Proven experience running paid social campaigns across major platforms, including YouTube, Meta, and TikTok.
Strong background in digital media planning or account management, with some hands‑on campaign activation experience.
Proficient in budget allocation, platform strategy, and planning across multiple channels.
Proficient in communication, skilled at translating strategic targets into actionable media blueprints.
Outstanding executive demeanor, able to influence key collaborators and encourage cross‑functional teams.
Passion for building inclusive teams, developing talent, and fostering a high‑performance culture.
A commitment to purposeful, ethical marketing in line with our mission and values.
Relocation There is no relocation budget for this role.
Hybrid Working Model Our workplace enables our LEGO® colleagues to be and do their best at work. A flexible way of working is a great example of how we live up to our ambition. This 3‑day in‑office hybrid model exemplifies our People Promise by embracing the different life situations of our colleagues.
Compensation The salary for this position has a range of $100,906.00 – $151,360.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. Compensation details, inclusive of benefits, will be communicated upon finalisation of the employment offer.
Benefits
Family Care Leave – Enhanced paid leave options for important times.
Insurances – Life and disability insurance coverage for all colleagues.
Wellbeing – Access to the Headspace App and wellbeing initiatives.
Colleague Discount – Generous discounts for building from day 1.
Bonus – Reward through our bonus scheme when goals are reached and if eligible.
Workplace – Hybrid policy of an average of 3 days per week in the office.
EEO & Diversity Statement We strive to create a diverse, dynamic, and inclusive culture of play at the LEGO Group, where everyone feels safe, valued, and they belong. The LEGO Group is committed to equal employment opportunity and equal pay, encouraging applicants from all backgrounds, and seeking to build a team that reflects the communities we serve.
We support our employees in being there for the moments that matter in life and celebrate families of all kinds. Being part of the LEGO Group also means taking part in our annual Play Day, building a sustainable future, and continuing our mission to “inspire and develop the builders of tomorrow.”
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing worldwide. Candidates with high engagement with children are required to participate in Child Safeguarding Background Screening, as a condition of the offer.
We conduct drug screening as part of our drug‑free workplace policy to support employee health and safety.
Online Application Accessibility Statement – LEGO systems endeavor to make www.LEGO.com/jobs accessible to all users. For assistance with application accessibility, contact the HR Service Desk at 1.860-763-7777, option #3.
Join the LEGO® team today. Just imagine building your dream career. Then make it real.
#J-18808-Ljbffr