Global Payments Inc.
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Senior Paid Media Manager
role at
Global Payments Inc.
About the Role The global marketing function of Global Payments is responsible for Brand, Product Marketing, and Growth and Revenue Performance for the Merchant Acquirer Solutions of Global Payments. Our Revenue Marketing team’s vision is to drive growth by putting the customer at the front and center of everything we do and to be accountable for driving the best outcomes for our customers, our employees, and our business. We aim to understand the customer experience from their first engagement with us through their entire relationship and to constantly drive improved value to them.
Responsibilities
Strategic Planning & Execution
Lead the development and execution of paid social and digital marketing strategies across multiple platforms to maximize operational efficiency of the acquisition funnel.
Identify new channels, platforms, and tactics to unlock scalable and efficient growth.
Serve as a strategic thought partner to senior leadership on paid growth strategy and investment decisions.
Build and maintain effective relationships with agency teams and ad platform representatives to stay ahead of policy changes, feature updates, beta program inclusion and to maximize performance.
Campaign Management & Optimization
Oversee the end‑to‑end management of paid campaigns, including budgeting, targeting, creative assets, and product prioritization to ensure effective performance.
Continuously test new ad formats, targeting strategies, bidding approaches, and creatives to improve overall campaign performance and stay ahead of industry trends.
Collaborate with Product, Analytics, Brand, and Creative teams to optimize conversion and improve full‑funnel performance.
Own digital brand strategy activation and execution.
Performance Analysis and Reporting
Analyze campaign performance metrics (CPM, CAC, CPO, ROAS, etc.) and provide actionable insights and recommendations to continuously improve performance and scale successful campaigns.
Share regular performance reports to senior leadership, presenting campaign results, insights, and forecasts for future growth.
Contribute to demand forecasts and ensure pacing aligns with growth goals for lead and closed‑won targets.
Work closely with Campaign Managers, Marketing Ops, CRO, Lifecycle, Data and Sales teams to ensure tight handoffs, shared visibility, and feedback loops across the funnel.
Budget Management
Manage a seven‑figure paid media budget; allocate spend to ensure cost‑effective use of marketing dollars – minimizing CAC and maximizing ROAS.
Qualifications
7+ years in a performance marketing or growth role, ideally in a high‑growth B2B or tech environment.
Proven track record managing multi‑million dollar ad budgets across multiple channels.
Strong understanding of enterprise sales cycles, multi‑stakeholder decision processes, and global buying dynamics.
Experience buying campaigns across multiple business lines (e.g., POS, Payments, SaaS, or similar multi‑product environments).
Data‑driven mindset with ability to translate insights into action.
Excellent collaboration and communication skills; comfortable working across global and regional teams.
Ability to translate complex data into clear, compelling insights for executive and non‑technical audiences.
Comfortable operating in a fast‑paced, high‑visibility environment, balancing strategic leadership with tactical execution.
Preferred Qualifications
Experience marketing complex SaaS or payments solutions to enterprise audiences.
Familiarity with compliance, risk, and regulatory considerations in global payments or financial services.
Familiarity with leveraging AI tools to build scalable campaign systems, automate tasks, etc.
Inclusion Statement At Global Payments our vision is to be “Champions of Inclusion.” We are fully committed and focused on creating a better tomorrow in the communities in which we live and work. We aspire to ensure fair treatment, access, opportunity and advancement for all team members. We believe all team members should be able to bring their true, authentic selves to the workplace and feel accepted, engaged and understood.
Benefits Global Payments offers a comprehensive benefits package to all of our team members, including medical, dental and vision care, EAP programs, paid time off, recognition programs, retirement and investment options, charitable gift matching programs, and worldwide days of service. To learn more, review our Benefits page at: https://jobs.globalpayments.com/en/why-global-payments/benefits/
Legal Requirements Applicants MUST be authorized to work in the U.S. We are unable to sponsor or take over Sponsorship of an Employment and/or Student Visa at this time or any time in the near future for sponsorship.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industries Financial Services and IT Services and IT Consulting
#J-18808-Ljbffr
Senior Paid Media Manager
role at
Global Payments Inc.
About the Role The global marketing function of Global Payments is responsible for Brand, Product Marketing, and Growth and Revenue Performance for the Merchant Acquirer Solutions of Global Payments. Our Revenue Marketing team’s vision is to drive growth by putting the customer at the front and center of everything we do and to be accountable for driving the best outcomes for our customers, our employees, and our business. We aim to understand the customer experience from their first engagement with us through their entire relationship and to constantly drive improved value to them.
Responsibilities
Strategic Planning & Execution
Lead the development and execution of paid social and digital marketing strategies across multiple platforms to maximize operational efficiency of the acquisition funnel.
Identify new channels, platforms, and tactics to unlock scalable and efficient growth.
Serve as a strategic thought partner to senior leadership on paid growth strategy and investment decisions.
Build and maintain effective relationships with agency teams and ad platform representatives to stay ahead of policy changes, feature updates, beta program inclusion and to maximize performance.
Campaign Management & Optimization
Oversee the end‑to‑end management of paid campaigns, including budgeting, targeting, creative assets, and product prioritization to ensure effective performance.
Continuously test new ad formats, targeting strategies, bidding approaches, and creatives to improve overall campaign performance and stay ahead of industry trends.
Collaborate with Product, Analytics, Brand, and Creative teams to optimize conversion and improve full‑funnel performance.
Own digital brand strategy activation and execution.
Performance Analysis and Reporting
Analyze campaign performance metrics (CPM, CAC, CPO, ROAS, etc.) and provide actionable insights and recommendations to continuously improve performance and scale successful campaigns.
Share regular performance reports to senior leadership, presenting campaign results, insights, and forecasts for future growth.
Contribute to demand forecasts and ensure pacing aligns with growth goals for lead and closed‑won targets.
Work closely with Campaign Managers, Marketing Ops, CRO, Lifecycle, Data and Sales teams to ensure tight handoffs, shared visibility, and feedback loops across the funnel.
Budget Management
Manage a seven‑figure paid media budget; allocate spend to ensure cost‑effective use of marketing dollars – minimizing CAC and maximizing ROAS.
Qualifications
7+ years in a performance marketing or growth role, ideally in a high‑growth B2B or tech environment.
Proven track record managing multi‑million dollar ad budgets across multiple channels.
Strong understanding of enterprise sales cycles, multi‑stakeholder decision processes, and global buying dynamics.
Experience buying campaigns across multiple business lines (e.g., POS, Payments, SaaS, or similar multi‑product environments).
Data‑driven mindset with ability to translate insights into action.
Excellent collaboration and communication skills; comfortable working across global and regional teams.
Ability to translate complex data into clear, compelling insights for executive and non‑technical audiences.
Comfortable operating in a fast‑paced, high‑visibility environment, balancing strategic leadership with tactical execution.
Preferred Qualifications
Experience marketing complex SaaS or payments solutions to enterprise audiences.
Familiarity with compliance, risk, and regulatory considerations in global payments or financial services.
Familiarity with leveraging AI tools to build scalable campaign systems, automate tasks, etc.
Inclusion Statement At Global Payments our vision is to be “Champions of Inclusion.” We are fully committed and focused on creating a better tomorrow in the communities in which we live and work. We aspire to ensure fair treatment, access, opportunity and advancement for all team members. We believe all team members should be able to bring their true, authentic selves to the workplace and feel accepted, engaged and understood.
Benefits Global Payments offers a comprehensive benefits package to all of our team members, including medical, dental and vision care, EAP programs, paid time off, recognition programs, retirement and investment options, charitable gift matching programs, and worldwide days of service. To learn more, review our Benefits page at: https://jobs.globalpayments.com/en/why-global-payments/benefits/
Legal Requirements Applicants MUST be authorized to work in the U.S. We are unable to sponsor or take over Sponsorship of an Employment and/or Student Visa at this time or any time in the near future for sponsorship.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industries Financial Services and IT Services and IT Consulting
#J-18808-Ljbffr