Global Payments Inc.
Senior Paid Media Manager
Global Payments Inc. is seeking a strategic, data‑driven Senior Paid Media Manager to develop and execute paid media campaigns across multiple channels, driving demand and customer acquisition for our Merchant Acquirer Solutions.
Responsibilities
Lead the development and execution of paid social and digital marketing strategies across multiple platforms to maximize operational efficiency of the acquisition funnel.
Identify new channels, platforms, and tactics to unlock scalable and efficient growth.
Serve as a strategic thought partner to senior leadership on paid growth strategy and investment decisions.
Build and maintain relationships with agency teams and ad platform representatives to stay ahead of policy changes, feature updates, and beta program inclusion.
Oversee end‑to‑end management of paid campaigns, including budgeting, targeting, creative assets, and product prioritization.
Continuously test new ad formats, targeting strategies, bidding approaches, and creatives to improve overall campaign performance and stay ahead of industry trends.
Collaborate with Product, Analytics, Brand, and Creative teams to optimize conversion and improve full‑funnel performance.
Own digital brand strategy activation and execution.
Analyze campaign performance metrics (CPM, CAC, CPO, ROAS, etc.) and provide actionable insights and recommendations to improve performance and scale campaigns.
Share regular performance reports to senior leadership, presenting campaign results, insights, and forecasts.
Contribute to demand forecasts and ensure pacing aligns with growth goals for leads and closed‑won targets.
Work closely with Campaign Managers, Marketing Ops, CRO, Lifecycle, Data, and Sales teams to ensure tight handoffs and shared visibility.
Manage a seven‑figure paid media budget; allocate spend to minimize CAC and maximize ROAS.
Qualifications
7+ years in a performance marketing or growth role, ideally in a high‑growth B2B or tech environment.
Proven track record managing multi‑million dollar ad budgets across multiple channels.
Strong understanding of enterprise sales cycles, multi‑stakeholder decision processes, and global buying dynamics.
Experience buying campaigns across multiple business lines (e.g., POS, Payments, SaaS, or similar multi‑product environments).
Data‑driven mindset with ability to translate insights into action.
Excellent collaboration and communication skills; comfortable working across global and regional teams.
Ability to translate complex data into clear, compelling insights for executive and non‑technical audiences.
Comfortable operating in a fast‑paced, high‑visibility environment, balancing strategic leadership with tactical execution.
Preferred Qualifications
Experience marketing complex SaaS or payments solutions to enterprise audiences.
Familiarity with compliance, risk, and regulatory considerations in global payments or financial services.
Familiarity with leveraging AI tools to build scalable campaign systems, automate tasks, etc.
Location Novi, MI.
Employment Type Full‑time.
Work Authorization Applicants must be authorized to work in the United States. Global Payments does not sponsor visas.
Global Payments offers a comprehensive benefits package to all team members.
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Responsibilities
Lead the development and execution of paid social and digital marketing strategies across multiple platforms to maximize operational efficiency of the acquisition funnel.
Identify new channels, platforms, and tactics to unlock scalable and efficient growth.
Serve as a strategic thought partner to senior leadership on paid growth strategy and investment decisions.
Build and maintain relationships with agency teams and ad platform representatives to stay ahead of policy changes, feature updates, and beta program inclusion.
Oversee end‑to‑end management of paid campaigns, including budgeting, targeting, creative assets, and product prioritization.
Continuously test new ad formats, targeting strategies, bidding approaches, and creatives to improve overall campaign performance and stay ahead of industry trends.
Collaborate with Product, Analytics, Brand, and Creative teams to optimize conversion and improve full‑funnel performance.
Own digital brand strategy activation and execution.
Analyze campaign performance metrics (CPM, CAC, CPO, ROAS, etc.) and provide actionable insights and recommendations to improve performance and scale campaigns.
Share regular performance reports to senior leadership, presenting campaign results, insights, and forecasts.
Contribute to demand forecasts and ensure pacing aligns with growth goals for leads and closed‑won targets.
Work closely with Campaign Managers, Marketing Ops, CRO, Lifecycle, Data, and Sales teams to ensure tight handoffs and shared visibility.
Manage a seven‑figure paid media budget; allocate spend to minimize CAC and maximize ROAS.
Qualifications
7+ years in a performance marketing or growth role, ideally in a high‑growth B2B or tech environment.
Proven track record managing multi‑million dollar ad budgets across multiple channels.
Strong understanding of enterprise sales cycles, multi‑stakeholder decision processes, and global buying dynamics.
Experience buying campaigns across multiple business lines (e.g., POS, Payments, SaaS, or similar multi‑product environments).
Data‑driven mindset with ability to translate insights into action.
Excellent collaboration and communication skills; comfortable working across global and regional teams.
Ability to translate complex data into clear, compelling insights for executive and non‑technical audiences.
Comfortable operating in a fast‑paced, high‑visibility environment, balancing strategic leadership with tactical execution.
Preferred Qualifications
Experience marketing complex SaaS or payments solutions to enterprise audiences.
Familiarity with compliance, risk, and regulatory considerations in global payments or financial services.
Familiarity with leveraging AI tools to build scalable campaign systems, automate tasks, etc.
Location Novi, MI.
Employment Type Full‑time.
Work Authorization Applicants must be authorized to work in the United States. Global Payments does not sponsor visas.
Global Payments offers a comprehensive benefits package to all team members.
#J-18808-Ljbffr