Sidley Austin LLP
Marketing Specialist, Client Engagement
Sidley Austin LLP, Palo Alto, California, United States, 94306
Marketing Specialist, Client Engagement
Recruiting Location
US-CA-San Francisco | US-CA-Palo Alto
Department Marketing
Summary The Marketing Specialist is a key team member within the Marketing Department. The Specialist plans and manages a range of marketing activities that elevate the firm's profile in the market, create opportunities for lawyers to connect and build relationships with clients and prospective clients, and support the business development objectives of the practices in the office/region. The role requires developing strong and effective working relationships within the Marketing Department, as well as with other administrative departments and lawyers, to ensure the success of our regional marketing initiatives.
Duties and Responsibilities
Develop, plan, lead, and execute Firm-sponsored programs for current and prospective clients, including event planning, sponsorships, communications, and logistics.
Serve as the marketing lead for events and sponsorships, creating event plans, managing critical dates and timelines, drafting and managing internal and external communications, and coordinating with the Digital Marketing team on postings to the Firm's website and social media channels.
Collaborate with other Client Engagement team members and relevant practice/industry BD and Marketing liaisons on event logistics, including invitations, strategic development of guest lists, speaker invitations and preparation, handout materials, nametags, site management, visual presentations, and follow-up.
Support the office/region's client entertainment activities, including management of the Firm's ticket assets and allocation system.
Coordinate the production and distribution of various legal updates sent to clients, including formatting documents for print, web, and email, obtaining approvals from lawyers and colleagues, posting to the website and other databases, and creating post-distribution readership reports.
Help prepare and manage the office marketing budget; track and analyze office/regional initiatives, evaluate the ROI of activities, and recommend and plan future efforts.
Support the maintenance of and engagement with the Firm's CRM system in the office/region, leveraging the system to connect lawyers, clients, and other contacts.
Identify, track, and secure relevant speaking and other credentialing opportunities for lawyers in the office/region; create relevant materials to support those efforts.
Assist in the onboarding and integration of new lawyers and lateral partners.
Assist in the development and execution of lawyer workshops on developing a professional biography and LinkedIn profile.
Work on special projects as requested by the (Senior) Marketing Manager and office leadership.
Salaries vary by location and are based on numerous factors, including, but not limited to, the relevant market, skills, experience, and education of the selected candidate. Our compensation package also includes bonus eligibility and a comprehensive benefits program. Benefits information can be found at Sidley.com/Benefits.
Target Salary Range $110,000 - $130,000 if located in California
Qualifications To perform this job successfully, an individual must be able to perform the duties and responsibilities above satisfactorily and meet the following requirements. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of the job. If you need such an accommodation, please email staffrecruiting@sidley.com (current employees should contact Human Resources).
Education and or Experience
A bachelor's degree from an accredited university.
A minimum of five (5) years of professional marketing, business development, or other relevant experience.
A minimum of two (2) years' experience planning and leading events in a professional services environment.
Proficiency in Microsoft Office and Outlook.
Excellent writing and proofreading skills.
Preferred
Strong understanding of social media platforms and digital marketing.
Advanced knowledge of marketing databases and technologies to track, maintain, and disseminate content, such as Vuture, SalesForce, and InterAction.
Solid understanding of the competitive landscape in the local/regional market.
Other Skills and Abilities
Strong organizational skills.
Strong attention to detail.
Good judgment.
Strong interpersonal communication skills.
Strong analytical and problem‑solving skills.
Able to work harmoniously and effectively with others.
Able to preserve confidentiality and exercise discretion.
Able to work under pressure.
Able to manage multiple projects with competing deadlines and priorities.
Sidley Austin LLP is an Equal Opportunity Employer
#LI-Hybrid
#LI-GK1
#J-18808-Ljbffr
Department Marketing
Summary The Marketing Specialist is a key team member within the Marketing Department. The Specialist plans and manages a range of marketing activities that elevate the firm's profile in the market, create opportunities for lawyers to connect and build relationships with clients and prospective clients, and support the business development objectives of the practices in the office/region. The role requires developing strong and effective working relationships within the Marketing Department, as well as with other administrative departments and lawyers, to ensure the success of our regional marketing initiatives.
Duties and Responsibilities
Develop, plan, lead, and execute Firm-sponsored programs for current and prospective clients, including event planning, sponsorships, communications, and logistics.
Serve as the marketing lead for events and sponsorships, creating event plans, managing critical dates and timelines, drafting and managing internal and external communications, and coordinating with the Digital Marketing team on postings to the Firm's website and social media channels.
Collaborate with other Client Engagement team members and relevant practice/industry BD and Marketing liaisons on event logistics, including invitations, strategic development of guest lists, speaker invitations and preparation, handout materials, nametags, site management, visual presentations, and follow-up.
Support the office/region's client entertainment activities, including management of the Firm's ticket assets and allocation system.
Coordinate the production and distribution of various legal updates sent to clients, including formatting documents for print, web, and email, obtaining approvals from lawyers and colleagues, posting to the website and other databases, and creating post-distribution readership reports.
Help prepare and manage the office marketing budget; track and analyze office/regional initiatives, evaluate the ROI of activities, and recommend and plan future efforts.
Support the maintenance of and engagement with the Firm's CRM system in the office/region, leveraging the system to connect lawyers, clients, and other contacts.
Identify, track, and secure relevant speaking and other credentialing opportunities for lawyers in the office/region; create relevant materials to support those efforts.
Assist in the onboarding and integration of new lawyers and lateral partners.
Assist in the development and execution of lawyer workshops on developing a professional biography and LinkedIn profile.
Work on special projects as requested by the (Senior) Marketing Manager and office leadership.
Salaries vary by location and are based on numerous factors, including, but not limited to, the relevant market, skills, experience, and education of the selected candidate. Our compensation package also includes bonus eligibility and a comprehensive benefits program. Benefits information can be found at Sidley.com/Benefits.
Target Salary Range $110,000 - $130,000 if located in California
Qualifications To perform this job successfully, an individual must be able to perform the duties and responsibilities above satisfactorily and meet the following requirements. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of the job. If you need such an accommodation, please email staffrecruiting@sidley.com (current employees should contact Human Resources).
Education and or Experience
A bachelor's degree from an accredited university.
A minimum of five (5) years of professional marketing, business development, or other relevant experience.
A minimum of two (2) years' experience planning and leading events in a professional services environment.
Proficiency in Microsoft Office and Outlook.
Excellent writing and proofreading skills.
Preferred
Strong understanding of social media platforms and digital marketing.
Advanced knowledge of marketing databases and technologies to track, maintain, and disseminate content, such as Vuture, SalesForce, and InterAction.
Solid understanding of the competitive landscape in the local/regional market.
Other Skills and Abilities
Strong organizational skills.
Strong attention to detail.
Good judgment.
Strong interpersonal communication skills.
Strong analytical and problem‑solving skills.
Able to work harmoniously and effectively with others.
Able to preserve confidentiality and exercise discretion.
Able to work under pressure.
Able to manage multiple projects with competing deadlines and priorities.
Sidley Austin LLP is an Equal Opportunity Employer
#LI-Hybrid
#LI-GK1
#J-18808-Ljbffr