Capital One National Association
Search Engine Marketing Operations - Senior Associate
Capital One National Association, Mc Lean, Virginia, us, 22107
Search Engine Marketing Operations - Senior Associate
Overview The Search Engine Marketing Operations Senior Associate will manage marketing campaign execution for U.S. Card’s paid SEM channel. Responsibilities include new campaign launches, test launches, process improvements, and optimization across our active paid search programs. The Associate will be an expert in Google, Bing, and other relevant platforms, staying current with paid search updates and best practices.
Responsibilities
Monitor paid search marketing trends and generate insights to identify opportunities for campaign improvement and optimization.
Daily management of search campaigns from planning & execution to analysis and reporting.
Carry out campaign management tasks including optimization, budget control, and forecasting.
Develop and execute campaign testing (ad copy, landing page, audience, channel expansion).
Coordinate across internal teams (Compliance, Brand Marketing, Customer Experience, Analytics, Data, Technology, etc.) to execute SEM strategies end‑to‑end.
Demonstrate self‑starter attitude strong organizational skills, ownership mentality, prioritization ability, and rapid learning of new digital marketing and SEM‑specific technology tools.
Show solid understanding of performance marketing, conversions, and online customer acquisition.
Work effectively with high‑performing teammates and partners across the enterprise.
Comfortable working with large data sets in Excel/Google Sheets and familiar with common performance marketing metrics.
Basic Qualifications
Bachelor’s degree or military experience.
At least 2 years of experience in paid search engine marketing.
At least 1 year of experience planning and implementing SEM strategies utilizing Google and Microsoft ad platforms.
At least 1 year of experience analyzing and evaluating campaign performance.
At least 1 year of experience in project management.
Preferred Qualifications
At least 3 years of experience in search engine marketing with responsibilities overseeing high volume and multi‑million dollar media budgets.
At least 2 years of experience in project management.
At least 1 year of experience using Skai or SA360 platforms.
Employment Eligibility At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
Compensation Salary ranges (annual, full‑time):
McLean, VA: $94,600 – $107,900
Richmond, VA: $86,000 – $98,200
Compensation may include performance‑based incentive cash bonus(es) and/or long‑term incentives depending on the plan.
Benefits Capital One offers a comprehensive, competitive, and inclusive set of health, financial, and other benefits supporting total well‑being. Eligibility varies based on status, exemption, and management level.
Equal Opportunity Capital One is an equal‑opportunity employer (EOE, including disability and veteran) committed to non‑discrimination in compliance with applicable laws. Cap. One promotes a drug‑free workplace. Cap. One will consider qualified applicants with a criminal history, consistent with applicable laws.
For recruitment or accommodation questions, contact Recruiting at 1‑800‑304‑9102 or RecruitingAccommodation@capitalone.com. For technical support or recruitment process questions, email Careers@capitalone.com.
Capital One does not provide or endorse third‑party products or services.
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Overview The Search Engine Marketing Operations Senior Associate will manage marketing campaign execution for U.S. Card’s paid SEM channel. Responsibilities include new campaign launches, test launches, process improvements, and optimization across our active paid search programs. The Associate will be an expert in Google, Bing, and other relevant platforms, staying current with paid search updates and best practices.
Responsibilities
Monitor paid search marketing trends and generate insights to identify opportunities for campaign improvement and optimization.
Daily management of search campaigns from planning & execution to analysis and reporting.
Carry out campaign management tasks including optimization, budget control, and forecasting.
Develop and execute campaign testing (ad copy, landing page, audience, channel expansion).
Coordinate across internal teams (Compliance, Brand Marketing, Customer Experience, Analytics, Data, Technology, etc.) to execute SEM strategies end‑to‑end.
Demonstrate self‑starter attitude strong organizational skills, ownership mentality, prioritization ability, and rapid learning of new digital marketing and SEM‑specific technology tools.
Show solid understanding of performance marketing, conversions, and online customer acquisition.
Work effectively with high‑performing teammates and partners across the enterprise.
Comfortable working with large data sets in Excel/Google Sheets and familiar with common performance marketing metrics.
Basic Qualifications
Bachelor’s degree or military experience.
At least 2 years of experience in paid search engine marketing.
At least 1 year of experience planning and implementing SEM strategies utilizing Google and Microsoft ad platforms.
At least 1 year of experience analyzing and evaluating campaign performance.
At least 1 year of experience in project management.
Preferred Qualifications
At least 3 years of experience in search engine marketing with responsibilities overseeing high volume and multi‑million dollar media budgets.
At least 2 years of experience in project management.
At least 1 year of experience using Skai or SA360 platforms.
Employment Eligibility At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
Compensation Salary ranges (annual, full‑time):
McLean, VA: $94,600 – $107,900
Richmond, VA: $86,000 – $98,200
Compensation may include performance‑based incentive cash bonus(es) and/or long‑term incentives depending on the plan.
Benefits Capital One offers a comprehensive, competitive, and inclusive set of health, financial, and other benefits supporting total well‑being. Eligibility varies based on status, exemption, and management level.
Equal Opportunity Capital One is an equal‑opportunity employer (EOE, including disability and veteran) committed to non‑discrimination in compliance with applicable laws. Cap. One promotes a drug‑free workplace. Cap. One will consider qualified applicants with a criminal history, consistent with applicable laws.
For recruitment or accommodation questions, contact Recruiting at 1‑800‑304‑9102 or RecruitingAccommodation@capitalone.com. For technical support or recruitment process questions, email Careers@capitalone.com.
Capital One does not provide or endorse third‑party products or services.
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