Regions Bank
At Regions, the Marketing Cloud Deployment Email Administrator is responsible for developing email campaigns, customer journeys, and landing pages within the marketing cloud platform.
Primary Responsibilities
Develop, test, deploy, and maintain responsible, accessible campaigns and related assets in Salesforce Marketing Cloud (SFMC) using Content Builder, Email Studio, and Journey Builder
Partner with Marketing Strategy leads to design, streamline, and optimize SFMC journeys
Identify and implement new SFMC features and data related to the platform and its applications
Partner with Information Technology and Salesforce Customer Relationship Management (CRM) on data integration projects and troubleshooting
Utilize Marketing Cloud Einstein to leverage artificial intelligence (AI) driven personalization for emails
Document campaign processes, templates, and standard methodologies to support scalability
Assist in finding, documenting, and discussing ongoing maintenance issues, bugs, and needed enhancements
Ensure quality work via manual and automated checks and tools
Provide real‑time feedback on the feasibility of various design and/or business solutions
Requirements
Bachelor’s degree in Business, Communications, or Marketing
Four (4) years of hands‑on experience in Salesforce Marketing Cloud (e.g., Email Studio, Content Builder, Journey Builder, Automation Studio)
Experience leveraging data extensions, contact records, and subscriber data for targeted communications
Experience working with JIRA or other project management tools to track and release work
Preferences
Salesforce Marketing Cloud Email Specialist or Developer certification
Experience working with Agile development methodologies
Skills And Competencies
Ability to prioritize, meet deadlines, and thrive in a fast‑paced environment
Knowledge of Americans with Disabilities (ADA) standards and guidelines
Knowledge of Application Programming Interface (API) integrations between Customer Relationship Management (CRM) and Marketing Cloud
Knowledge of eCommerce and/or banking industry
Proficiency in HTML, Cascading Style Sheets (CSS), JavaScript, and responsive email coding processes
Strong attention to detail
Strong project management skills
Strong quality assurance and testing skills
Strong verbal, written communication, and organizational skills
Position Type Full time
Compensation Details Pay ranges are job specific and are provided as a point‑of‑market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role.
Benefits Information
Paid Vacation/Sick Time
401K with Company Match
Medical, Dental and Vision Benefits
Disability Benefits
Health Savings Account
Flexible Spending Account
Life Insurance
Parental Leave
Employee Assistance Program
Associate Volunteer Program
Location Details Regions Center, Birmingham, Alabama
Equal Employment Opportunity Equal Opportunity Employer/including Disabled/Veterans
#J-18808-Ljbffr
Primary Responsibilities
Develop, test, deploy, and maintain responsible, accessible campaigns and related assets in Salesforce Marketing Cloud (SFMC) using Content Builder, Email Studio, and Journey Builder
Partner with Marketing Strategy leads to design, streamline, and optimize SFMC journeys
Identify and implement new SFMC features and data related to the platform and its applications
Partner with Information Technology and Salesforce Customer Relationship Management (CRM) on data integration projects and troubleshooting
Utilize Marketing Cloud Einstein to leverage artificial intelligence (AI) driven personalization for emails
Document campaign processes, templates, and standard methodologies to support scalability
Assist in finding, documenting, and discussing ongoing maintenance issues, bugs, and needed enhancements
Ensure quality work via manual and automated checks and tools
Provide real‑time feedback on the feasibility of various design and/or business solutions
Requirements
Bachelor’s degree in Business, Communications, or Marketing
Four (4) years of hands‑on experience in Salesforce Marketing Cloud (e.g., Email Studio, Content Builder, Journey Builder, Automation Studio)
Experience leveraging data extensions, contact records, and subscriber data for targeted communications
Experience working with JIRA or other project management tools to track and release work
Preferences
Salesforce Marketing Cloud Email Specialist or Developer certification
Experience working with Agile development methodologies
Skills And Competencies
Ability to prioritize, meet deadlines, and thrive in a fast‑paced environment
Knowledge of Americans with Disabilities (ADA) standards and guidelines
Knowledge of Application Programming Interface (API) integrations between Customer Relationship Management (CRM) and Marketing Cloud
Knowledge of eCommerce and/or banking industry
Proficiency in HTML, Cascading Style Sheets (CSS), JavaScript, and responsive email coding processes
Strong attention to detail
Strong project management skills
Strong quality assurance and testing skills
Strong verbal, written communication, and organizational skills
Position Type Full time
Compensation Details Pay ranges are job specific and are provided as a point‑of‑market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role.
Benefits Information
Paid Vacation/Sick Time
401K with Company Match
Medical, Dental and Vision Benefits
Disability Benefits
Health Savings Account
Flexible Spending Account
Life Insurance
Parental Leave
Employee Assistance Program
Associate Volunteer Program
Location Details Regions Center, Birmingham, Alabama
Equal Employment Opportunity Equal Opportunity Employer/including Disabled/Veterans
#J-18808-Ljbffr