Keller Williams Realty, LLC
Social Media Research & Insights Specialist
Keller Williams Realty, LLC, Austin, Texas, us, 78716
Social Media Research & Insights Specialist
Direct message the job poster from Keller Williams Realty, LLC
Position Purpose The Social Media Research & Insights Specialist is the Industry & Learning department’s digital intelligence engine—tracking, analyzing, and translating fast-moving social media trends into actionable insights for real estate professionals. This role serves as the bridge between platform mastery and content creation, ensuring Keller Williams stays ahead of emerging algorithms, audience behaviors, and viral content models. By decoding what drives growth and engagement online, the Social Media Research & Insights Specialist fuels the creation of high-value educational materials, including one-pagers, playbooks, and agent training tools.
Responsibilities
Decodes Platforms
Masters and monitors the evolution of major social platforms and their algorithms, providing timely insights on what works and why
Continuously researches and analyzes trends, algorithm updates, and best practices across platforms (Instagram, YouTube, Facebook, TikTok, LinkedIn, Threads, and emerging apps)
Maintains a 'Social Media Tracker' documenting key findings, updates, and examples
Benchmarks agent models, including but not limited to solo agents and teams
Drives Growth Through Intelligence
Identifies the tactics, hacks, and content types that increase reach, subscribers, and engagement across platforms
Monitors competitor and outside ecosystem influencers to benchmark engagement and innovation
Identifies creators, brands, and campaigns achieving breakout engagement to extract applicable strategies
Tracks content types, frequency, and tone that drives visibility, subscriber growth, and audience retention
Tests and validates platform 'hacks,' posting patterns, and engagement triggers to determine real-world application for KW and its agents
Educates Internal Stakeholders
Develops ongoing internal reports summarizing algorithm shifts and content insights
Translates digital insights into clear, actionable learning tools for real estate professionals
Advises the Industry & Learning and Marketing department teams on emerging opportunities for visibility and brand reach
Collaborates with Content Leaders and Instructional Designers to translate research findings into educational materials such as one-pagers and playbooks
Creates internal briefs and content outlines for workshops, masterminds, or digital learning products
Partners with the Marketing department to ensure social insights inform company-wide digital strategy
Participates in content planning sessions, providing data-driven input on audience trends and attention patterns
Contributes research to our event materials, including Family Reunion, Mega Agent Camp, and Masterminds, related to social growth and marketing
Converts research into real-life applications to test the effectiveness and accuracy of determined models
Qualifications
Bachelor's degree. Four (4) years of relevant education and work experience may be substituted for degree
Minimum of three (3) years of experience researching and analyzing trends, algorithm updates, and best practices across social media platforms (Instagram, YouTube, Facebook, TikTok, LinkedIn, Threads, and emerging apps)
Minimum of three (3) years of experience testing and validating platform “hacks”, posting patterns, and engagement triggers to determine real world application
Strong understanding of social media algorithms and backend tools, with proficiency using platform analytics and feature sets to drive engagement
Proven ability to think creatively and develop outside-the-box solutions in a fast-paced, constantly evolving environment
Polished and professional demeanor
Well versed in social media developments, techniques, and trends
Preferred Requirements
Real estate knowledge and/or experience
Experience successfully creating content and generating a following on social media
Knowledge, Skills, and Abilities Knowledge
Proficiency in Microsoft Office, including Excel, Word, and Outlook
Skills
Strong critical thinking and project planning skills
Strong data analytical skills, with strong attention to detail and accuracy
Strong verbal, written, interpersonal, listening, and presentation communication skills
Strong project management, time management, and organizational skills
Strong solution and service-oriented skills, with an emphasis on collaboration, problem solving, follow-through, and responsiveness
Strong relationship building skills, with a proactive and service-oriented approach to working with team members
Abilities
Ability to demonstrate good judgement and effective problem-solving, with the ability to address complex issues and provide specialized solutions
Ability to demonstrate a high degree of flexibility and adaptability
Ability to work independently as well as in a team-oriented, collaborative environment
Ability to demonstrate the highest level of integrity and ethics
Ability to demonstrate a high degree of self-motivation, accountability, and work ethic
Ability to provide strong customer service through all communication mediums
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Research and Marketing
Referrals increase your chances of interviewing at Keller Williams Realty, LLC by 2x
Medical insurance
Vision insurance
401(k)
Paid maternity leave
Paid paternity leave
Disability insurance
Get notified about new Social Media Marketing Specialist jobs in
Austin, TX .
#J-18808-Ljbffr
Position Purpose The Social Media Research & Insights Specialist is the Industry & Learning department’s digital intelligence engine—tracking, analyzing, and translating fast-moving social media trends into actionable insights for real estate professionals. This role serves as the bridge between platform mastery and content creation, ensuring Keller Williams stays ahead of emerging algorithms, audience behaviors, and viral content models. By decoding what drives growth and engagement online, the Social Media Research & Insights Specialist fuels the creation of high-value educational materials, including one-pagers, playbooks, and agent training tools.
Responsibilities
Decodes Platforms
Masters and monitors the evolution of major social platforms and their algorithms, providing timely insights on what works and why
Continuously researches and analyzes trends, algorithm updates, and best practices across platforms (Instagram, YouTube, Facebook, TikTok, LinkedIn, Threads, and emerging apps)
Maintains a 'Social Media Tracker' documenting key findings, updates, and examples
Benchmarks agent models, including but not limited to solo agents and teams
Drives Growth Through Intelligence
Identifies the tactics, hacks, and content types that increase reach, subscribers, and engagement across platforms
Monitors competitor and outside ecosystem influencers to benchmark engagement and innovation
Identifies creators, brands, and campaigns achieving breakout engagement to extract applicable strategies
Tracks content types, frequency, and tone that drives visibility, subscriber growth, and audience retention
Tests and validates platform 'hacks,' posting patterns, and engagement triggers to determine real-world application for KW and its agents
Educates Internal Stakeholders
Develops ongoing internal reports summarizing algorithm shifts and content insights
Translates digital insights into clear, actionable learning tools for real estate professionals
Advises the Industry & Learning and Marketing department teams on emerging opportunities for visibility and brand reach
Collaborates with Content Leaders and Instructional Designers to translate research findings into educational materials such as one-pagers and playbooks
Creates internal briefs and content outlines for workshops, masterminds, or digital learning products
Partners with the Marketing department to ensure social insights inform company-wide digital strategy
Participates in content planning sessions, providing data-driven input on audience trends and attention patterns
Contributes research to our event materials, including Family Reunion, Mega Agent Camp, and Masterminds, related to social growth and marketing
Converts research into real-life applications to test the effectiveness and accuracy of determined models
Qualifications
Bachelor's degree. Four (4) years of relevant education and work experience may be substituted for degree
Minimum of three (3) years of experience researching and analyzing trends, algorithm updates, and best practices across social media platforms (Instagram, YouTube, Facebook, TikTok, LinkedIn, Threads, and emerging apps)
Minimum of three (3) years of experience testing and validating platform “hacks”, posting patterns, and engagement triggers to determine real world application
Strong understanding of social media algorithms and backend tools, with proficiency using platform analytics and feature sets to drive engagement
Proven ability to think creatively and develop outside-the-box solutions in a fast-paced, constantly evolving environment
Polished and professional demeanor
Well versed in social media developments, techniques, and trends
Preferred Requirements
Real estate knowledge and/or experience
Experience successfully creating content and generating a following on social media
Knowledge, Skills, and Abilities Knowledge
Proficiency in Microsoft Office, including Excel, Word, and Outlook
Skills
Strong critical thinking and project planning skills
Strong data analytical skills, with strong attention to detail and accuracy
Strong verbal, written, interpersonal, listening, and presentation communication skills
Strong project management, time management, and organizational skills
Strong solution and service-oriented skills, with an emphasis on collaboration, problem solving, follow-through, and responsiveness
Strong relationship building skills, with a proactive and service-oriented approach to working with team members
Abilities
Ability to demonstrate good judgement and effective problem-solving, with the ability to address complex issues and provide specialized solutions
Ability to demonstrate a high degree of flexibility and adaptability
Ability to work independently as well as in a team-oriented, collaborative environment
Ability to demonstrate the highest level of integrity and ethics
Ability to demonstrate a high degree of self-motivation, accountability, and work ethic
Ability to provide strong customer service through all communication mediums
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Research and Marketing
Referrals increase your chances of interviewing at Keller Williams Realty, LLC by 2x
Medical insurance
Vision insurance
401(k)
Paid maternity leave
Paid paternity leave
Disability insurance
Get notified about new Social Media Marketing Specialist jobs in
Austin, TX .
#J-18808-Ljbffr