Green Thumb Industries (GTI)
Field Marketing Manager, Beverage (Southeast)
Green Thumb Industries (GTI), Florida, New York, United States
Field Marketing Manager, Beverage (Southeast)
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Field Marketing Manager, Beverage (Southeast)
role at
Green Thumb Industries (GTI)
As more Americans turn to cannabis for well‑being, we are looking to grow our team to help us bring additional safe, trusted products to even more consumers and channels across the country. The Beverage Field Marketing Manager for the Southeast will be a key player in expanding our THC‑infused beverage business and growing consumer awareness about our best‑in‑class products across the state.
The ideal candidate lives in Florida. This position requires regular travel within assigned territories (25‑50%) for events, customer meetings, and partner activities. Some national travel may be required for company meetings and major industry events.
Responsibilities
Develop and execute comprehensive activation strategies to achieve sales and brand objectives:
Establish and track key performance indicators (KPIs) to measure campaign effectiveness and ROI
Conduct post‑event analysis and reporting to optimize future activities
Responsible for activation recaps, metrics, and overall event success
Establish and maintain strong relationships with key accounts and the local wholesalers
Collaborate with regional sales leads to sell in brand programming to key accounts
Lead the planning and execution of brand activations, special events, venue/event sponsorships, and promotions
Own local relationships for venue and event sponsorships, building plans collaboratively to drive and activate our brands to maximize partnership value
Manage event logistics including vendor relationships, budget allocation, and cross‑functional coordination
Manage local Brand Ambassador team including recruitment, training, weekly event execution, and reporting
Provide guidance and support to the Brand Ambassador team to ensure alignment with company objectives
Plan, coordinate, and execute regional events, trade shows, and conferences
Manage local budget & budget reporting/reconciliation
Perform pre‑calls and checklists in preparation for sampling events
Ensure Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events
Stay up to date on local events and local regulatory dynamics and changes
Qualifications
Proven track record of supporting sales organizations, building consumer salient brands and managing on‑premise activations, event marketing, or venue partnerships
3+ years in brand activation, experiential marketing, or related fields, ideally within the beverage or cannabis industries
Exceptional communication and relationship‑building abilities, both internally and externally
Strong project management skills with experience in coordinating multiple initiatives simultaneously
Highly motivated, self‑directed, innovative and able to work independently or among teams with keen judgement, common sense and resourcefulness
Adapts and thrives in a demanding, fast‑paced environment
Possesses a high level of critical thinking
Operates with a high level of professionalism and integrity, including dealing with confidential information
Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb
Must have a solid understanding of the Cannabis laws, rules and regulations and passion to further their understanding and knowledge of the industry and the laws.
This position requires regular travel within assigned territories (25‑50%) for events, customer meetings, and partner activities. Some national travel may be required for company meetings and major industry events.
Additional Requirements
Must pass any and all required background checks
Must be and remain compliant with all legal or company regulations for working in the industry
Must possess valid driver’s license
Must be a minimum of 21 years of age
Green Thumb Pay Range
$80,000—$100,000 USD
Location : Florida, United States
Seniority Level : Mid‑Senior level
Employment Type : Full-time
Job Function : Marketing and Sales
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Field Marketing Manager, Beverage (Southeast)
role at
Green Thumb Industries (GTI)
As more Americans turn to cannabis for well‑being, we are looking to grow our team to help us bring additional safe, trusted products to even more consumers and channels across the country. The Beverage Field Marketing Manager for the Southeast will be a key player in expanding our THC‑infused beverage business and growing consumer awareness about our best‑in‑class products across the state.
The ideal candidate lives in Florida. This position requires regular travel within assigned territories (25‑50%) for events, customer meetings, and partner activities. Some national travel may be required for company meetings and major industry events.
Responsibilities
Develop and execute comprehensive activation strategies to achieve sales and brand objectives:
Establish and track key performance indicators (KPIs) to measure campaign effectiveness and ROI
Conduct post‑event analysis and reporting to optimize future activities
Responsible for activation recaps, metrics, and overall event success
Establish and maintain strong relationships with key accounts and the local wholesalers
Collaborate with regional sales leads to sell in brand programming to key accounts
Lead the planning and execution of brand activations, special events, venue/event sponsorships, and promotions
Own local relationships for venue and event sponsorships, building plans collaboratively to drive and activate our brands to maximize partnership value
Manage event logistics including vendor relationships, budget allocation, and cross‑functional coordination
Manage local Brand Ambassador team including recruitment, training, weekly event execution, and reporting
Provide guidance and support to the Brand Ambassador team to ensure alignment with company objectives
Plan, coordinate, and execute regional events, trade shows, and conferences
Manage local budget & budget reporting/reconciliation
Perform pre‑calls and checklists in preparation for sampling events
Ensure Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events
Stay up to date on local events and local regulatory dynamics and changes
Qualifications
Proven track record of supporting sales organizations, building consumer salient brands and managing on‑premise activations, event marketing, or venue partnerships
3+ years in brand activation, experiential marketing, or related fields, ideally within the beverage or cannabis industries
Exceptional communication and relationship‑building abilities, both internally and externally
Strong project management skills with experience in coordinating multiple initiatives simultaneously
Highly motivated, self‑directed, innovative and able to work independently or among teams with keen judgement, common sense and resourcefulness
Adapts and thrives in a demanding, fast‑paced environment
Possesses a high level of critical thinking
Operates with a high level of professionalism and integrity, including dealing with confidential information
Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb
Must have a solid understanding of the Cannabis laws, rules and regulations and passion to further their understanding and knowledge of the industry and the laws.
This position requires regular travel within assigned territories (25‑50%) for events, customer meetings, and partner activities. Some national travel may be required for company meetings and major industry events.
Additional Requirements
Must pass any and all required background checks
Must be and remain compliant with all legal or company regulations for working in the industry
Must possess valid driver’s license
Must be a minimum of 21 years of age
Green Thumb Pay Range
$80,000—$100,000 USD
Location : Florida, United States
Seniority Level : Mid‑Senior level
Employment Type : Full-time
Job Function : Marketing and Sales
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