Green Thumb Industries (GTI)
Field Marketing Manager, Beverage (TX/MO)
Green Thumb Industries (GTI), Granite Heights, Wisconsin, United States
Field Marketing Manager, Beverage (TX/MO)
Texas, United States
The Role As more Americans turn to cannabis for well‑being, we are looking to grow our team to help us bring additional safe, trusted products to even more consumers and channels across the country. The Beverage Field Marketing Manager for the Midwest will be a key player in expanding our THC‑infused beverage business and growing consumer awareness about our best‑in‑class products across the state.
This role is designed for individuals who have a self‑starter mentality, a deep understanding of field marketing best practices and tactics, and that have a passion for bringing our brands to life through the three‑tiered distribution network. Experience within the (alcohol) beverage space is a plus.
As a member of the Beverage Team, the
Field Marketing Manager for Texas & Missouri
will oversee the planning, execution, and optimization of activations and local partnerships for our THC‑infused beverage brands, including Señorita and RYTHM Beverages. You will collaborate with the beverage sales team, brand, events & experiences, creative, local marketing, compliance, and external partners to deliver innovative and seamless activations that resonate with our target audience. Your work will drive awareness, engagement, and loyalty for our beverage portfolio.
The ideal candidate lives in Texas. This position requires regular travel within assigned territories (25‑50%) for events, customer meetings, and partner activities. Some national travel may be required for company meetings and major industry events.
Responsibilities
Develop and execute comprehensive activation strategies to achieve sales and brand objectives:
Establish and track key performance indicators (KPIs) to measure campaign effectiveness and ROI
Conduct post‑event analysis and reporting to optimize future activities
Responsible for activation recaps, metrics, and overall event success
Establish and maintain strong relationships with key accounts and the local wholesalers
Collaborate with regional sales leads to sell in brand programming to key accounts
Lead the planning and execution of brand activations, special events, venue/event sponsorships, and promotions
Partner leadership: Own the local relationships for venue and event sponsorships, building plans collaboratively to drive and active our brands to maximize the partnership value
Manage event logistics including vendor relationships, budget allocation, and cross‑functional coordination
Manage local Brand Ambassador team including recruitment, training, weekly event execution, and reporting
Provide guidance and support to the Brand Ambassador team to ensure alignment with company objectives
Trade Show Support & Management: Plan, coordinate, and execute regional events, trade shows, and conferences
Mange local budget & budget reporting/reconciliation
Perform pre‑calls and checklists in preparation for sampling events
Local asset management - ensuring Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events
Stay up to date on local events and local regulatory dynamics and changes
Qualifications
Proven track record of supporting sales organizations, building consumer salient brands and managing on‑premise activations, event marketing, or venue partnerships
3+ years in brand activation, experiential marketing, or related fields, ideally within the beverage or cannabis industries
Exceptional communication and relationship‑building abilities, both internally and externally
Strong project management skills with experience in coordinating multiple initiatives simultaneously
Highly motivated, self‑directed, innovative and able to work independently or among teams with keen judgement, common sense and resourcefulness
Adapts and thrives in a demanding, fast‑paced environment
Possesses a high level of critical thinking
Operates with a high level of professionalism and integrity, including dealing with confidential information
Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb
Must have a solid understanding of the Cannabis laws, rules and regulations and passion to further their understanding and knowledge of the industry and the laws.
This position requires regular travel within assigned territories ( 25‑50%) for events, customer meetings, and partner activities. Some national travel may be required for company meetings and major industry events.
Additional Requirements
Must pass any and all required background checks
Must be and remain compliant with all legal or company regulations for working in the industry
Must possess valid driver’s license
Must be a minimum of 21 years of age
#LI-REMOTE
The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.
Green Thumb Pay Range
$80,000 - $100,000 USD
As set forth in Green Thumb’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
Although GTI is not a federal contractor and therefore, not under compliance mandates to report on the percentage of its workforce that is comprised of employees with disabilities or Veterans, we provide applicants and employees with a voluntary option to confidentially self‑identify as a person with a disability or a Veteran as a part of our commitment to diversity and inclusion. Identifying yourself as a Veteran or individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self‑identified in the past.
Please note that although cannabis is legal under many state laws, it remains illegal under federal law. If you are a lawful permanent resident (Green Card holder), please be aware that employment in a cannabis company may carry immigration‑related risks. We strongly encourage you to consult with an immigration attorney before applying or accepting any position. We are sharing this information to allow you to make an informed decision. This notice is provided for informational purposes only and is not legal advice. Green Thumb does not inquire about or make employment decisions based on immigration status, except as required by law.
#J-18808-Ljbffr
The Role As more Americans turn to cannabis for well‑being, we are looking to grow our team to help us bring additional safe, trusted products to even more consumers and channels across the country. The Beverage Field Marketing Manager for the Midwest will be a key player in expanding our THC‑infused beverage business and growing consumer awareness about our best‑in‑class products across the state.
This role is designed for individuals who have a self‑starter mentality, a deep understanding of field marketing best practices and tactics, and that have a passion for bringing our brands to life through the three‑tiered distribution network. Experience within the (alcohol) beverage space is a plus.
As a member of the Beverage Team, the
Field Marketing Manager for Texas & Missouri
will oversee the planning, execution, and optimization of activations and local partnerships for our THC‑infused beverage brands, including Señorita and RYTHM Beverages. You will collaborate with the beverage sales team, brand, events & experiences, creative, local marketing, compliance, and external partners to deliver innovative and seamless activations that resonate with our target audience. Your work will drive awareness, engagement, and loyalty for our beverage portfolio.
The ideal candidate lives in Texas. This position requires regular travel within assigned territories (25‑50%) for events, customer meetings, and partner activities. Some national travel may be required for company meetings and major industry events.
Responsibilities
Develop and execute comprehensive activation strategies to achieve sales and brand objectives:
Establish and track key performance indicators (KPIs) to measure campaign effectiveness and ROI
Conduct post‑event analysis and reporting to optimize future activities
Responsible for activation recaps, metrics, and overall event success
Establish and maintain strong relationships with key accounts and the local wholesalers
Collaborate with regional sales leads to sell in brand programming to key accounts
Lead the planning and execution of brand activations, special events, venue/event sponsorships, and promotions
Partner leadership: Own the local relationships for venue and event sponsorships, building plans collaboratively to drive and active our brands to maximize the partnership value
Manage event logistics including vendor relationships, budget allocation, and cross‑functional coordination
Manage local Brand Ambassador team including recruitment, training, weekly event execution, and reporting
Provide guidance and support to the Brand Ambassador team to ensure alignment with company objectives
Trade Show Support & Management: Plan, coordinate, and execute regional events, trade shows, and conferences
Mange local budget & budget reporting/reconciliation
Perform pre‑calls and checklists in preparation for sampling events
Local asset management - ensuring Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events
Stay up to date on local events and local regulatory dynamics and changes
Qualifications
Proven track record of supporting sales organizations, building consumer salient brands and managing on‑premise activations, event marketing, or venue partnerships
3+ years in brand activation, experiential marketing, or related fields, ideally within the beverage or cannabis industries
Exceptional communication and relationship‑building abilities, both internally and externally
Strong project management skills with experience in coordinating multiple initiatives simultaneously
Highly motivated, self‑directed, innovative and able to work independently or among teams with keen judgement, common sense and resourcefulness
Adapts and thrives in a demanding, fast‑paced environment
Possesses a high level of critical thinking
Operates with a high level of professionalism and integrity, including dealing with confidential information
Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb
Must have a solid understanding of the Cannabis laws, rules and regulations and passion to further their understanding and knowledge of the industry and the laws.
This position requires regular travel within assigned territories ( 25‑50%) for events, customer meetings, and partner activities. Some national travel may be required for company meetings and major industry events.
Additional Requirements
Must pass any and all required background checks
Must be and remain compliant with all legal or company regulations for working in the industry
Must possess valid driver’s license
Must be a minimum of 21 years of age
#LI-REMOTE
The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.
Green Thumb Pay Range
$80,000 - $100,000 USD
As set forth in Green Thumb’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
Although GTI is not a federal contractor and therefore, not under compliance mandates to report on the percentage of its workforce that is comprised of employees with disabilities or Veterans, we provide applicants and employees with a voluntary option to confidentially self‑identify as a person with a disability or a Veteran as a part of our commitment to diversity and inclusion. Identifying yourself as a Veteran or individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self‑identified in the past.
Please note that although cannabis is legal under many state laws, it remains illegal under federal law. If you are a lawful permanent resident (Green Card holder), please be aware that employment in a cannabis company may carry immigration‑related risks. We strongly encourage you to consult with an immigration attorney before applying or accepting any position. We are sharing this information to allow you to make an informed decision. This notice is provided for informational purposes only and is not legal advice. Green Thumb does not inquire about or make employment decisions based on immigration status, except as required by law.
#J-18808-Ljbffr