Cannabis Company
Field Marketing Manager, Beverage (New Jersey/Ohio) New New Jersey, United State
Cannabis Company, Trenton, New Jersey, United States
Field Marketing Manager, Beverage (New Jersey/Ohio)
New Jersey, United States Overview
As more Americans turn to cannabis for well-being, we are growing our team to bring safe, trusted products to more consumers and channels. The Beverage Field Marketing Manager for the Midwest will be a key player in expanding our THC-infused beverage business and increasing consumer awareness of our best-in-class products across the state. This role is designed for individuals with a self-starter mentality, a deep understanding of field marketing best practices and tactics, and a passion for bringing brands to life through the three-tiered distribution network. Experience within the (alcohol) beverage space is a plus. The
for New Jersey & Ohio will oversee the planning, execution, and optimization of activations and local partnerships for our THC-infused beverage brands, including Señorita and RYTHM Beverages. You will collaborate with the beverage sales team, brand, events & experiences, creative, local marketing, compliance, and external partners to deliver innovative activations that resonate with our target audience and drive awareness, engagement, and loyalty for our beverage portfolio. The ideal candidate lives in/around the Newark, NJ area. This position requires regular travel within assigned territories (25-50%) for events, customer meetings, and partner activities. Some national travel may be required for company meetings and major industry events. Responsibilities
Develop and execute comprehensive activation strategies to achieve sales and brand objectives Establish and track key performance indicators (KPIs) to measure campaign effectiveness and ROI Conduct post-event analysis and reporting to optimize future activities Responsible for activation recaps, metrics, and overall event success Establish and maintain strong relationships with key accounts and the local wholesalers Collaborate with regional sales leads to sell in brand programming to key accounts Lead the planning and execution of brand activations, special events, venue/event sponsorships, and promotions Own the local relationships for venue and event sponsorships, building plans collaboratively to drive and activate our brands Manage event logistics including vendor relationships, budget allocation, and cross-functional coordination Manage local Brand Ambassador team including recruitment, training, weekly event execution, and reporting Provide guidance and support to the Brand Ambassador team to ensure alignment with company objectives Trade Show Support & Management: Plan, coordinate, and execute regional events, trade shows, and conferences Manage local budget and budget reporting/reconciliation Perform pre-calls and checklists in preparation for sampling events Local asset management - ensuring Brand Ambassadors are properly equipped with merchandise and materials Stay up to date on local events and local regulatory dynamics and changes Qualifications
Proven track record of supporting sales organizations, building consumer salient brands and managing on-premise activations, event marketing, or venue partnerships 3+ years in brand activation, experiential marketing, or related fields, ideally within the beverage or cannabis industries Exceptional communication and relationship-building abilities, both internally and externally Strong project management skills with experience coordinating multiple initiatives simultaneously Highly motivated, self-directed, innovative and able to work independently or among teams with keen judgment, common sense and resourcefulness Adapts and thrives in a demanding, fast-paced environment Possesses a high level of critical thinking Operates with a high level of professionalism and integrity, including handling confidential information Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb Must have a solid understanding of Cannabis laws, rules and regulations This position requires regular travel within assigned territories (25-50%) for events, customer meetings, and partner activities Additional Requirements
Must pass any and all required background checks Must be and remain compliant with all legal or company regulations for working in the industry Must possess valid driver’s license Must be a minimum of 21 years of age #LI-REMOTE Green Thumb Pay Range $80,000 - $100,000 USD
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New Jersey, United States Overview
As more Americans turn to cannabis for well-being, we are growing our team to bring safe, trusted products to more consumers and channels. The Beverage Field Marketing Manager for the Midwest will be a key player in expanding our THC-infused beverage business and increasing consumer awareness of our best-in-class products across the state. This role is designed for individuals with a self-starter mentality, a deep understanding of field marketing best practices and tactics, and a passion for bringing brands to life through the three-tiered distribution network. Experience within the (alcohol) beverage space is a plus. The
for New Jersey & Ohio will oversee the planning, execution, and optimization of activations and local partnerships for our THC-infused beverage brands, including Señorita and RYTHM Beverages. You will collaborate with the beverage sales team, brand, events & experiences, creative, local marketing, compliance, and external partners to deliver innovative activations that resonate with our target audience and drive awareness, engagement, and loyalty for our beverage portfolio. The ideal candidate lives in/around the Newark, NJ area. This position requires regular travel within assigned territories (25-50%) for events, customer meetings, and partner activities. Some national travel may be required for company meetings and major industry events. Responsibilities
Develop and execute comprehensive activation strategies to achieve sales and brand objectives Establish and track key performance indicators (KPIs) to measure campaign effectiveness and ROI Conduct post-event analysis and reporting to optimize future activities Responsible for activation recaps, metrics, and overall event success Establish and maintain strong relationships with key accounts and the local wholesalers Collaborate with regional sales leads to sell in brand programming to key accounts Lead the planning and execution of brand activations, special events, venue/event sponsorships, and promotions Own the local relationships for venue and event sponsorships, building plans collaboratively to drive and activate our brands Manage event logistics including vendor relationships, budget allocation, and cross-functional coordination Manage local Brand Ambassador team including recruitment, training, weekly event execution, and reporting Provide guidance and support to the Brand Ambassador team to ensure alignment with company objectives Trade Show Support & Management: Plan, coordinate, and execute regional events, trade shows, and conferences Manage local budget and budget reporting/reconciliation Perform pre-calls and checklists in preparation for sampling events Local asset management - ensuring Brand Ambassadors are properly equipped with merchandise and materials Stay up to date on local events and local regulatory dynamics and changes Qualifications
Proven track record of supporting sales organizations, building consumer salient brands and managing on-premise activations, event marketing, or venue partnerships 3+ years in brand activation, experiential marketing, or related fields, ideally within the beverage or cannabis industries Exceptional communication and relationship-building abilities, both internally and externally Strong project management skills with experience coordinating multiple initiatives simultaneously Highly motivated, self-directed, innovative and able to work independently or among teams with keen judgment, common sense and resourcefulness Adapts and thrives in a demanding, fast-paced environment Possesses a high level of critical thinking Operates with a high level of professionalism and integrity, including handling confidential information Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb Must have a solid understanding of Cannabis laws, rules and regulations This position requires regular travel within assigned territories (25-50%) for events, customer meetings, and partner activities Additional Requirements
Must pass any and all required background checks Must be and remain compliant with all legal or company regulations for working in the industry Must possess valid driver’s license Must be a minimum of 21 years of age #LI-REMOTE Green Thumb Pay Range $80,000 - $100,000 USD
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