HOKA
Associate Creative Director, HOKA NA
Job Title:
Associate Creative Director, HOKA NA
Reports to:
Vice President, Marketing, NA HOKA
Location:
United States (Remote) – applicants must reside in approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington.
Company:
Deckers Brands – partner for the HOKA brand.
Role Overview As a hybrid creative leader, you will fuse bold art direction, compelling storytelling, and refined design expertise to shape and elevate HOKA’s brand expression across lifestyle and performance (Trail and Road) segments. You will partner with leadership to develop modern, culturally resonant work, manage projects from initial brief to final delivery, and balance creative vision with operational rigor to ensure excellence at scale.
Key Responsibilities
Lead projects from brief to final delivery across campaigns, collaborations, social, and experiential work.
Oversee and manage North America in‑house and freelance creative resources, ensuring high‑volume asset production and complex projects are delivered on time with exceptional quality.
Provide strong art‑direction, design, and storytelling expertise across all creative outputs, including campaign development and creative ideation.
Adapt global toolkits into culturally relevant regional assets, ensuring consistency and impact.
Create locally relevant ideas from concept through to delivery, rooted in cultural insight.
Manage and inspire internal creative teams while overseeing external agency partners.
Collaborate with cross‑functional partners to bring consumer‑first ideas to life.
Understand business needs and help shape the long‑term creative vision for the brand.
Stay ahead of cultural and design trends to keep the brand modern and relevant.
Mentor creative talent and foster an environment of inclusion and belonging.
Qualifications
BA in Graphic Design or a related field, or equivalent combination of education and experience.
10+ years of experience in an agency or in‑house team, with at least 5 years in a senior creative leadership position.
5+ years of experience directing photography and demonstrating creative expertise across photography, print, digital, retail, events, and experiential design.
Strong passion and connection to cultural trends, particularly within lifestyle, running, and fashion spaces.
Diverse portfolio reflecting sophistication in graphic design, strong typography, and photo & video art direction.
Expertise in Figma and Adobe Creative Suite (InDesign, Illustrator, Photoshop, Acrobat) and Microsoft Office.
Strategic thinker and creative conceptualizer with excellent communication and presentation skills adaptable for audiences across regions and levels.
Inspirational leader who enjoys mentoring and developing teams of in‑house and freelance designers and copywriters.
Highly motivated self‑starter and team player, culturally relevant, and always searching for inspiration and new influences.
Proven ability to lead and execute integrated campaigns that resonate with Gen Z and Millennials, balancing trend‑driven relevance and meaningful narratives.
Experienced art director on location and in studio, directing models and product photography.
Experience managing, vetting, and sourcing creative and production agencies and talent.
Ability to succeed in a matrix organization through influence, partnership, and respect for shared and differing objectives.
Instills and reinforces the highest standards for collaboration and teamwork within HOKA brand marketing and across the Deckers brand portfolio.
Fosters an environment of inclusion and belonging, championing best practices to improve representation and diversity.
Develops, motivates, recruits, and retains high‑potential talent via clear goals, coaching, and identifying stretch opportunities.
Extremely detail‑oriented, process‑friendly, and capable of working within tight timelines on multiple projects simultaneously.
Exhibits a high level of personal integrity, empathy, and respect for others.
Benefits
Competitive pay and bonuses with a variety of compensation programs.
Financial planning and wellbeing support.
Paid time off to support work‑life balance.
Discounts and perks for Deckers Brands employees.
Growth and development opportunities.
Comprehensive health and wellness programs.
Compensation $150,000 – $165,000. The salary range reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job‑related skills, experience, and relevant education or training.
Equal Employment Opportunity Diversity and inclusion are key to our success. We are proud to be an equal‑opportunity employer and welcome qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, or any other protected characteristic.
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Associate Creative Director, HOKA NA
Reports to:
Vice President, Marketing, NA HOKA
Location:
United States (Remote) – applicants must reside in approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington.
Company:
Deckers Brands – partner for the HOKA brand.
Role Overview As a hybrid creative leader, you will fuse bold art direction, compelling storytelling, and refined design expertise to shape and elevate HOKA’s brand expression across lifestyle and performance (Trail and Road) segments. You will partner with leadership to develop modern, culturally resonant work, manage projects from initial brief to final delivery, and balance creative vision with operational rigor to ensure excellence at scale.
Key Responsibilities
Lead projects from brief to final delivery across campaigns, collaborations, social, and experiential work.
Oversee and manage North America in‑house and freelance creative resources, ensuring high‑volume asset production and complex projects are delivered on time with exceptional quality.
Provide strong art‑direction, design, and storytelling expertise across all creative outputs, including campaign development and creative ideation.
Adapt global toolkits into culturally relevant regional assets, ensuring consistency and impact.
Create locally relevant ideas from concept through to delivery, rooted in cultural insight.
Manage and inspire internal creative teams while overseeing external agency partners.
Collaborate with cross‑functional partners to bring consumer‑first ideas to life.
Understand business needs and help shape the long‑term creative vision for the brand.
Stay ahead of cultural and design trends to keep the brand modern and relevant.
Mentor creative talent and foster an environment of inclusion and belonging.
Qualifications
BA in Graphic Design or a related field, or equivalent combination of education and experience.
10+ years of experience in an agency or in‑house team, with at least 5 years in a senior creative leadership position.
5+ years of experience directing photography and demonstrating creative expertise across photography, print, digital, retail, events, and experiential design.
Strong passion and connection to cultural trends, particularly within lifestyle, running, and fashion spaces.
Diverse portfolio reflecting sophistication in graphic design, strong typography, and photo & video art direction.
Expertise in Figma and Adobe Creative Suite (InDesign, Illustrator, Photoshop, Acrobat) and Microsoft Office.
Strategic thinker and creative conceptualizer with excellent communication and presentation skills adaptable for audiences across regions and levels.
Inspirational leader who enjoys mentoring and developing teams of in‑house and freelance designers and copywriters.
Highly motivated self‑starter and team player, culturally relevant, and always searching for inspiration and new influences.
Proven ability to lead and execute integrated campaigns that resonate with Gen Z and Millennials, balancing trend‑driven relevance and meaningful narratives.
Experienced art director on location and in studio, directing models and product photography.
Experience managing, vetting, and sourcing creative and production agencies and talent.
Ability to succeed in a matrix organization through influence, partnership, and respect for shared and differing objectives.
Instills and reinforces the highest standards for collaboration and teamwork within HOKA brand marketing and across the Deckers brand portfolio.
Fosters an environment of inclusion and belonging, championing best practices to improve representation and diversity.
Develops, motivates, recruits, and retains high‑potential talent via clear goals, coaching, and identifying stretch opportunities.
Extremely detail‑oriented, process‑friendly, and capable of working within tight timelines on multiple projects simultaneously.
Exhibits a high level of personal integrity, empathy, and respect for others.
Benefits
Competitive pay and bonuses with a variety of compensation programs.
Financial planning and wellbeing support.
Paid time off to support work‑life balance.
Discounts and perks for Deckers Brands employees.
Growth and development opportunities.
Comprehensive health and wellness programs.
Compensation $150,000 – $165,000. The salary range reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job‑related skills, experience, and relevant education or training.
Equal Employment Opportunity Diversity and inclusion are key to our success. We are proud to be an equal‑opportunity employer and welcome qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, or any other protected characteristic.
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