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HOKA

Associate Creative Director, HOKA NA

HOKA, Saint Paul, Minnesota, United States

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Associate Creative Director, HOKA NA

– HOKA (Deckers Brands)

Join HOKA, a leader in footwear innovation, as Associate Creative Director for North America. In this role you will be a hybrid creative leader blending bold art direction, compelling storytelling, and refined design expertise to shape and elevate HOKA’s brand expression across lifestyle and performance (Trail and Road).

Key Responsibilities

Lead projects from brief to final delivery across campaigns, collaborations, social, and experiential, together with Sr. Manager Creative Operations.

Oversee and manage North America in‑house and freelance creative resources to ensure high‑volume asset production and complex projects are delivered on time and with exceptional quality.

Provide strong art direction, design and storytelling expertise across all creative outputs, including campaign development and creative ideation.

Adapt global toolkits into culturally relevant regional assets, ensuring consistency and impact.

Create locally relevant ideas from concept through to delivery, rooted in cultural insight.

Manage and inspire internal creative teams, while overseeing external agency partners.

Balance creative vision with operational rigor, ensuring alignment and consistency across all touchpoints.

Collaborate with cross‑functional partners to bring consumer‑first ideas to life.

Understand business needs and help shape the long‑term creative vision for the brand.

Stay ahead of cultural and design trends to keep the brand modern and relevant.

Mentor creative talent and foster an environment of inclusion and belonging.

Qualifications

BA in Graphic Design or a related field, or equivalent combination of education and experience.

10+ years of experience in an agency or in‑house team, with at least 5 years in a senior creative leadership position leading, coaching, and developing multidisciplinary creatives.

5+ years’ experience directing photography and demonstrated creative expertise in a broad range of design disciplines including photography, print, digital, retail, events, and experiential design.

Strong passion and connection to cultural trends, especially within lifestyle, running, and fashion spaces.

Diverse portfolio reflecting sophistication in graphic design, strong typography, and photo & video art direction.

Expertise in Figma and Adobe Creative Suite (InDesign, Illustrator, Photoshop, Acrobat) and Microsoft Suite.

Strategic thinker and creative conceptualizer, with excellent communication and presentation skills adaptable for audiences across regions and levels.

Inspirational leader who enjoys mentoring and developing teams of in‑house and freelance designers and copywriters.

Highly motivated self‑starter, team player, culturally relevant, and always seeking inspiration and new influences.

Proven ability to lead and execute integrated campaigns that resonate with Gen Z and Millennials, balancing trend‑driven relevance and meaningful narratives.

Experienced art director on location and in studio, directing models and product photography.

Experience managing, vetting, and sourcing creative and production agencies and talent.

Ability to succeed in a matrix organization through influence, partnership, and respect for shared and differing objectives.

Instills and reinforces the highest standards for collaboration and teamwork within HOKA brand marketing and across the Deckers brand portfolio.

Fosters an environment of inclusion and belonging, championing best practices to improve representation and diversity.

Develops, motivates, recruits, and retains high‑potential talent via clear goals, coaching, and identifying stretch opportunities.

Extremely detail oriented, process‑friendly, and capable of working within tight timelines on multiple projects simultaneously.

Exhibits a high level of personal integrity, empathy, and respect for others.

Benefits

Competitive salary and bonuses.

Financial planning and wellbeing programs.

Paid time off and flexible scheduling.

Extras, discounts, and perks.

Growth and development opportunities.

Comprehensive health and wellness programs.

Salary Range

– $150,000 – $165,000 (variable based on location and experience).

Equal Employment Opportunity

We are an equal‑opportunity employer. Diversity and inclusion are key to our success. We welcome applicants of all backgrounds.

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