TRG Management Company
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Marketing Manager
role at
TRG Management Company
The Related Group has built and managed more than 100,000 condominium and apartment residences. We offer competitive compensation, excellent benefits, and a work environment that encourages everyone to be authentic.
Responsibilities
Develop and execute strategic marketing plans for multiple projects from start to finish.
Create marketing budgets to support all marketing initiatives throughout all project stages.
Build and oversee brand positioning, creative direction, and design across marketing channels.
Coordinate copywriting and proofreading for all marketing collateral.
Manage PR agency, media plans, and advertising campaigns.
Implement marketing initiatives for each project including fact sheets, floor plans, ads, promotional items, eblasts, websites, location maps, signage, photography, video, and print production.
Collaborate with digital marketing manager for digital project updates; familiarity with SEO, SEM, display ads, email marketing, website, and social media.
Plan and implement event marketing, logistics, and production for property events.
Obtain and oversee local partnership opportunities and community relations for each project.
Ensure marketing strategies align with federal and state affordable housing compliance and fair housing regulations.
Work closely with the Onsite Leasing Team and Property Management to ensure initiatives are aligned and support leasing goals.
Develop appropriate measurement tools to monitor the effectiveness and overall success of various marketing efforts.
Qualifications
BA or BS degree with emphasis in marketing, public relations, or mass communication.
4–6 years previous experience in strategic marketing, project management, event coordination, media relations, advertising, and digital marketing.
Knowledge of real estate marketing is a plus.
Open to occasional travel.
Bi‑lingual: Spanish.
Skills
Excellent interpersonal, communication, selling, and negotiation skills.
Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing.
Flexibility to work varied schedules including weekends, evenings, and holidays.
Ability to handle multiple projects simultaneously and think strategically.
Creative and innovative approach to solving problems and resolving issues.
Benefits
Base Salary and Performance bonus.
Medical, dental, vision, legal services, flexible spending account.
Employer Match Commuter Benefits.
Employer‑paid life and disability insurance.
Employer matching 401k.
Upward Mobility.
Employee Engagement and Wellness programs.
Company‑paid vacation, sick, personal, and holiday time.
Professional Development and Tuition Reimbursement.
The Related Group is proud to be an Equal Opportunity Employer.
We are a Drug‑Free Workplace.
#J-18808-Ljbffr
Marketing Manager
role at
TRG Management Company
The Related Group has built and managed more than 100,000 condominium and apartment residences. We offer competitive compensation, excellent benefits, and a work environment that encourages everyone to be authentic.
Responsibilities
Develop and execute strategic marketing plans for multiple projects from start to finish.
Create marketing budgets to support all marketing initiatives throughout all project stages.
Build and oversee brand positioning, creative direction, and design across marketing channels.
Coordinate copywriting and proofreading for all marketing collateral.
Manage PR agency, media plans, and advertising campaigns.
Implement marketing initiatives for each project including fact sheets, floor plans, ads, promotional items, eblasts, websites, location maps, signage, photography, video, and print production.
Collaborate with digital marketing manager for digital project updates; familiarity with SEO, SEM, display ads, email marketing, website, and social media.
Plan and implement event marketing, logistics, and production for property events.
Obtain and oversee local partnership opportunities and community relations for each project.
Ensure marketing strategies align with federal and state affordable housing compliance and fair housing regulations.
Work closely with the Onsite Leasing Team and Property Management to ensure initiatives are aligned and support leasing goals.
Develop appropriate measurement tools to monitor the effectiveness and overall success of various marketing efforts.
Qualifications
BA or BS degree with emphasis in marketing, public relations, or mass communication.
4–6 years previous experience in strategic marketing, project management, event coordination, media relations, advertising, and digital marketing.
Knowledge of real estate marketing is a plus.
Open to occasional travel.
Bi‑lingual: Spanish.
Skills
Excellent interpersonal, communication, selling, and negotiation skills.
Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing.
Flexibility to work varied schedules including weekends, evenings, and holidays.
Ability to handle multiple projects simultaneously and think strategically.
Creative and innovative approach to solving problems and resolving issues.
Benefits
Base Salary and Performance bonus.
Medical, dental, vision, legal services, flexible spending account.
Employer Match Commuter Benefits.
Employer‑paid life and disability insurance.
Employer matching 401k.
Upward Mobility.
Employee Engagement and Wellness programs.
Company‑paid vacation, sick, personal, and holiday time.
Professional Development and Tuition Reimbursement.
The Related Group is proud to be an Equal Opportunity Employer.
We are a Drug‑Free Workplace.
#J-18808-Ljbffr