Media Buyer, Google Job at Launch Potato in California

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data‑driven content and technology. Headquartered in South Florida, we operate a remote‑first team spanning over 15 countries. We offer a dynamic and high‑growth culture where speed, ownership, and measurable impact drive success. Why Join Us Accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high performers. Compensation Base salary: $75,000 to $90,000 per year. Additional compensation includes profit‑sharing bonus and competitive benefits. Future increases are based on performance. Requirements & Qualifications 4+ years of hands‑on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube) with revenue/ROAS as the primary KPI. Proven ability to manage large‑scale budgets ($20M+/year) and consistently meet ROAS and revenue goals independently. Strong analytical skills with proficiency in Looker, Tableau, or equivalent BI tools, plus advanced Excel/Google Sheets (pivot tables, VLOOKUPs). Ability to write compelling ad copy and collaborate effectively on creative asset development. Exceptional collaboration and communication skills, with a track record of influencing cross‑functional partners to drive results. Your Role Drive the growth and profitability of FinanceBuzz’s paid media portfolio by owning the strategy, execution, and optimization of Google Ads campaigns across various financial services verticals. Manage a large‑scale budget ($20M+/year) and leverage data to maximize ROAS and revenue while continuously testing, learning, and scaling across campaign types. Own campaign performance end‑to‑end, including pacing, reporting, and results across all assigned campaigns. Source and manage creative, including writing ad copy and maintaining an organized asset library for rapid testing. Plan, launch, and optimize campaigns with precision, own targeting, bidding, and creative experimentation. Continuously monitor campaign health and aggressively optimize to drive higher CTR, reduce CPA, and maximize ROAS. Document all tests and campaign changes in a structured log, sharing wins and learnings. Collaborate closely with business leads, account managers, and yield partners to surface headwinds and drive alignment on priorities. Leverage competitive research and intelligence tools to uncover new growth opportunities. Serve as the internal subject matter authority on Google Ads strategy and scale spend efficiently while protecting margins. Competencies Technical Mastery – deep knowledge of the Google Ads ecosystem and independent optimization. Analytical Problem‑Solving – data‑driven decision making and proactive recommendations. Organizational Skills – manage multiple campaigns and shifting priorities in a fast‑paced environment. Collaboration & Influence – partner effectively with cross‑functional teams. Growth Mindset – stay ahead of platform and industry changes. Communication – clear, concise, and impactful communication to peers and leadership. Adaptability – thrive in a dynamic test‑and‑learn environment. Equity and EEO Statement Launch Potato is an Equal Employment Opportunity company. We value diversity, equity, and inclusion and do not discriminate based on race, religion, color, national origin, gender (including pregnancy and related medical conditions), sexual orientation, gender identity, gender expression, age, veteran status, disability status, or other legally protected characteristics. Apply now to accelerate your career! #J-18808-Ljbffr