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Location: New York, NY (Hybrid)
Our client, a dynamic and innovative media agency that values creativity, collaboration, and results‑driven thinking, is seeking an experienced Media Planning Director to join their growing team.
The Planning Director will lead strategy and planning as well as client relationships while overseeing a team of direct reports. The ideal candidate will have a deep understanding of digital media planning, a strong analytical mindset, and excellent communication skills. The agency offers a competitive salary, comprehensive benefits package, and a progressive and supportive work environment.
Responsibilities
- Act as the primary point of contact for high‑level client relationships, understanding and advocating for their needs while continuously pushing boundaries with innovative solutions.
- Collaborate across teams, ensuring seamless integration of strategy and business objectives to deliver exceptional results.
- Drive development of media plan recommendations that comprise both tactical and high impact/custom activations to meet clients’ goals.
- Lead and manage reporting analysis, inclusive of key insights/takeaways and optimization recommendations, based on campaign performance.
- Manage and nurture development of junior staff, guiding these individuals through the fundamentals of the planning process (incl. developing high level strategies, partner RFP/evaluation, negotiation, tactical plan development & execution, reporting & insights, optimization, billing, etc.).
- Provide oversight on campaign performance reports and collaboratively share results across teams.
- Develop team member frameworks to ensure each is meeting milestones for continued growth while acting as a role model to the team.
- Contribute to new business efforts and thought leadership content.
- Collaboratively participate in Team Leadership Group meetings and work‑sessions.
- Effectively manage projects and resources to consistently meet internal and client timelines.
- Have the ability to dial in and orchestrate the details, while understanding big picture strategic needs.
Requirements
- 8‑10+ years of experience in media planning, from the agency side.
- Proven track record of managing client relationships and teams, as well as developing and executing successful media campaigns.
- Strong knowledge of all media channels, including 360 cross‑functional media (Digital – Search, Social, Video, Content, Display), Print and TV/OTT, OOH, Audio.
- Ability to analyze data and make data‑driven decisions.
- Excellent communication and project management skills.
- Experience with media planning software and tools (e.g., ComScore, Nielsen).
Seniority Level
- Director
Employment Type
- Full‑time
Job Function
- Marketing and Sales
Industries
- Advertising Services