American Medical Association
Digital Marketing Manager (Hybrid)
American Medical Association, Chicago, Illinois, United States, 60290
Overview
Chicago, IL (Hybrid). The American Medical Association (AMA) is the nation\'s largest professional association of physicians and a non-profit organization. We are a unifying voice and powerful ally for America\'s physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our mission to promote the art and science of medicine and the betterment of public health. At AMA, our mission to improve the health of the nation starts with our people. We foster an inclusive, people-first culture where every employee is empowered to perform at their best. We advance meaningful change in health care and the communities we serve. We encourage and support professional development for our employees, and we are dedicated to social responsibility. We invite you to learn more about us and we look forward to getting to know you. We have an opportunity at our corporate offices in Chicago for a
Digital Marketing Manager
on our Education Center team. This is a hybrid position reporting into our Chicago, IL office, requiring 2 days a week in the office. This position will develop, design, implement and optimize AMA Ed Hub marketing plans and tactics to help achieve mission and business growth and engagement objectives for AMA Ed Hub. Leverage analytics-driven insights to advance plans in alignment with established business priorities and objectives. Increase AMA Ed Hub personalization through segmentation, adherence to digital best practices and utilization and optimization of email and platform automation. Collaborate with cross-functional teams, including content, product, analytics and other internal stakeholders, to develop personalized campaigns while enhancing campaign performance, learners’ engagement and audience growth. Responsibilities
Manage and implement personalization plans: develop and execute acquisition and retention marketing plans for AMA Ed Hub users, leveraging personalization as a key driver of increased audience relevance, conversion and retention. Develop data-driven audience segments to deliver personalized messaging across channels while building and maintaining automated nurture and retention flows to drive audience engagement. Work closely with analysts, editors, web developers, and others to ensure accurate branding, editorial accuracy and technical integrity of all content in marketing efforts. Plan and manage the execution of personalized user journeys across website and email marketing channels through our Customer Data Platform and Customer Communications Management platform to achieve retention and engagement goals. Work with email team to plan and execute segmented email campaigns, including drip and triggered campaigns, with an email testing plan to optimize results. Drive satisfaction and loyalty programs that turn one-time users into long-term advocates. Design and Implement Digital Marketing Campaigns
Build audience segments for targeted, personalized email campaigns and automated customer journeys. Integrate personalization tools and APIs (e.g., CDPs, CRM systems, or marketing automation platforms) to deliver real-time experiences. Work with platform team to create scalable solutions to support the automation of personalization of user journeys across marketing channels. Design and implement visually appealing, responsive, and user-friendly website interfaces using HTML, CSS, and JavaScript frameworks. Act as marketing liaison with selected internal and external education providers to ensure promotion of educational content to appropriate channels. Collaborate with vendors and subject matter experts to create high-quality and impactful marketing assets across channels, including online banner ads and newsletters. Analysis and Optimization
Monitor and analyze performance using tools such as Google Analytics, Google Data Studio, Tableau; identify trends and actionable insights to improve campaign effectiveness. Use behavioral data, preferences, and triggers to create and optimize tailored customer experiences. Pull and synthesize data from multiple sources to create comprehensive campaign performance reports for stakeholders. Develop data-driven recommendations to optimize marketing channels based on KPI such as user engagement, conversions, CTR, and ROI. Conduct A/B and multivariate testing to identify the most effective campaign components and document results to inform future strategies. Staff Management
Lead, mentor, and provide management oversight for staff. Set objectives, evaluate employee performance, and foster a collaborative team environment. Develop staff knowledge and skills to support career development. Requirements
Bachelor\'s degree required; concentration in Marketing, Data Analysis, or other analytical field preferred. 5+ years of experience with marketing automation platforms such as Marketo and Salesforce Marketing Cloud, as well as ESP platforms, CMS and CRM systems. Demonstrated experience with HTML, CSS, and JavaScript. Experience in people management preferred. Strong analytical skills and proficiency in analytics tools (e.g., Google Analytics, Adobe Analytics, Google Tag Manager, Tableau, Power BI). Strong technical and creative skills, especially with written communication. Excellent attention to detail and ability to manage multiple initiatives simultaneously. Ability to develop goals and plans to prioritize, organize, and accomplish work. Strong organizational and time management skills. Excellent communication and collaboration across teams. The AMA is located at 330 N. Wabash Avenue, Chicago, IL 60611 and is convenient to public transportation. This role is an exempt position, and the salary range is $85,680-$113,526. Salary is determined by factors including business considerations, location, and candidate qualifications. Employees may participate in an incentive plan. For benefits information, please click here. We are an equal opportunity employer, committed to diversity in our workforce. All qualified applicants will receive consideration for employment. As an EOE/AA employer, the AMA will not discriminate in its employment practices due to race, color, religion, sex, age, national origin, sexual orientation, gender identity and veteran or disability status. THE AMA IS COMMITTED TO IMPROVING THE HEALTH OF THE NATION
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Chicago, IL (Hybrid). The American Medical Association (AMA) is the nation\'s largest professional association of physicians and a non-profit organization. We are a unifying voice and powerful ally for America\'s physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our mission to promote the art and science of medicine and the betterment of public health. At AMA, our mission to improve the health of the nation starts with our people. We foster an inclusive, people-first culture where every employee is empowered to perform at their best. We advance meaningful change in health care and the communities we serve. We encourage and support professional development for our employees, and we are dedicated to social responsibility. We invite you to learn more about us and we look forward to getting to know you. We have an opportunity at our corporate offices in Chicago for a
Digital Marketing Manager
on our Education Center team. This is a hybrid position reporting into our Chicago, IL office, requiring 2 days a week in the office. This position will develop, design, implement and optimize AMA Ed Hub marketing plans and tactics to help achieve mission and business growth and engagement objectives for AMA Ed Hub. Leverage analytics-driven insights to advance plans in alignment with established business priorities and objectives. Increase AMA Ed Hub personalization through segmentation, adherence to digital best practices and utilization and optimization of email and platform automation. Collaborate with cross-functional teams, including content, product, analytics and other internal stakeholders, to develop personalized campaigns while enhancing campaign performance, learners’ engagement and audience growth. Responsibilities
Manage and implement personalization plans: develop and execute acquisition and retention marketing plans for AMA Ed Hub users, leveraging personalization as a key driver of increased audience relevance, conversion and retention. Develop data-driven audience segments to deliver personalized messaging across channels while building and maintaining automated nurture and retention flows to drive audience engagement. Work closely with analysts, editors, web developers, and others to ensure accurate branding, editorial accuracy and technical integrity of all content in marketing efforts. Plan and manage the execution of personalized user journeys across website and email marketing channels through our Customer Data Platform and Customer Communications Management platform to achieve retention and engagement goals. Work with email team to plan and execute segmented email campaigns, including drip and triggered campaigns, with an email testing plan to optimize results. Drive satisfaction and loyalty programs that turn one-time users into long-term advocates. Design and Implement Digital Marketing Campaigns
Build audience segments for targeted, personalized email campaigns and automated customer journeys. Integrate personalization tools and APIs (e.g., CDPs, CRM systems, or marketing automation platforms) to deliver real-time experiences. Work with platform team to create scalable solutions to support the automation of personalization of user journeys across marketing channels. Design and implement visually appealing, responsive, and user-friendly website interfaces using HTML, CSS, and JavaScript frameworks. Act as marketing liaison with selected internal and external education providers to ensure promotion of educational content to appropriate channels. Collaborate with vendors and subject matter experts to create high-quality and impactful marketing assets across channels, including online banner ads and newsletters. Analysis and Optimization
Monitor and analyze performance using tools such as Google Analytics, Google Data Studio, Tableau; identify trends and actionable insights to improve campaign effectiveness. Use behavioral data, preferences, and triggers to create and optimize tailored customer experiences. Pull and synthesize data from multiple sources to create comprehensive campaign performance reports for stakeholders. Develop data-driven recommendations to optimize marketing channels based on KPI such as user engagement, conversions, CTR, and ROI. Conduct A/B and multivariate testing to identify the most effective campaign components and document results to inform future strategies. Staff Management
Lead, mentor, and provide management oversight for staff. Set objectives, evaluate employee performance, and foster a collaborative team environment. Develop staff knowledge and skills to support career development. Requirements
Bachelor\'s degree required; concentration in Marketing, Data Analysis, or other analytical field preferred. 5+ years of experience with marketing automation platforms such as Marketo and Salesforce Marketing Cloud, as well as ESP platforms, CMS and CRM systems. Demonstrated experience with HTML, CSS, and JavaScript. Experience in people management preferred. Strong analytical skills and proficiency in analytics tools (e.g., Google Analytics, Adobe Analytics, Google Tag Manager, Tableau, Power BI). Strong technical and creative skills, especially with written communication. Excellent attention to detail and ability to manage multiple initiatives simultaneously. Ability to develop goals and plans to prioritize, organize, and accomplish work. Strong organizational and time management skills. Excellent communication and collaboration across teams. The AMA is located at 330 N. Wabash Avenue, Chicago, IL 60611 and is convenient to public transportation. This role is an exempt position, and the salary range is $85,680-$113,526. Salary is determined by factors including business considerations, location, and candidate qualifications. Employees may participate in an incentive plan. For benefits information, please click here. We are an equal opportunity employer, committed to diversity in our workforce. All qualified applicants will receive consideration for employment. As an EOE/AA employer, the AMA will not discriminate in its employment practices due to race, color, religion, sex, age, national origin, sexual orientation, gender identity and veteran or disability status. THE AMA IS COMMITTED TO IMPROVING THE HEALTH OF THE NATION
#J-18808-Ljbffr