American Medical Association
Marketing Manager (Hybrid)
American Medical Association, Chicago, Illinois, United States, 60290
Marketing Manager (Hybrid)
The American Medical Association (AMA) is the nation's largest professional association of physicians and a non‑profit organization. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our mission to promote the art and science of medicine and the betterment of public health.
We have an opportunity at our corporate offices in Chicago for a
Marketing Manager
on our Education Center team. This is a hybrid position reporting into our Chicago office, requiring 2 days a week in the office.
This position executes AMA Ed Hub content marketing and personalization plans to drive audience reach and engagement for AMA Ed Hub and supports channel growth. The role plans and writes personalized content marketing efforts ensuring they resonate with audience segments and align with brand guidelines. It establishes and continuously improves scalable content marketing workflows, oversees social media efforts, analyzes performance, and collaborates cross‑functionally to implement and edit marketing content that elevates brand visibility and achieves key performance indicators.
Responsibilities
Develop and manage content marketing plans to drive AMA Ed Hub user engagement and personalization and strengthen brand awareness.
Write clear, engaging, and brand‑aligned marketing copy for web pages, landing pages, emails, and personalized campaigns. Edit, proofread, write metadata and update content directly within a content management system (CMS).
Create and manage the Ed Hub content marketing calendar to ensure personalized, relevant, and timely delivery.
Optimize copy and metadata for SEO, GEO, and accessibility to enhance organic search performance of all personalized content marketing written or edited.
Manage ongoing content audits to ensure relevant value propositions and educational packages are clearly communicated to core segments within appropriate channels.
Independently track and analyze content performance using Google Analytics, Search Console, SEMRush or similar analytics tools and provide ongoing recommendations to increase platform performance, engagement, new‑user conversions, retention, re‑engagement, and loyalty.
Oversee social media planning, content management, and performance optimization.
Create and adapt copy for personalized and data‑driven lifecycle marketing efforts, including customer journeys, automated emails, and targeted web experiences.
Manage copywriting and editing of high‑quality marketing copy across a range of digital and print channels, ensuring brand consistency and clarity across all assets and alignment with AMA Ed Hub guidelines and standards.
Develop, maintain and improve content marketing operations, including guidelines, SOPs, workflows, and editorial standards.
Provide recommendations for content and social media process improvements and guidance on latest social media trends and best practices.
Lead, mentor, and provide management oversight for staff; set objectives, evaluate employee performance, foster a collaborative team environment, and support career development.
May include other responsibilities as assigned.
Requirements
Bachelor’s degree in marketing, journalism or a related communications discipline required, with a concentration in digital writing/editing, marketing and digital content publishing strongly preferred.
Minimum 5+ years’ experience with content marketing and social media planning, writing and editing for web and social media platforms (short and long form) required.
Experience in people management preferred.
Demonstrated experience with a CMS such as WordPress, Sitecore, Adobe Experience Manager (AEM) or Drupal and ability to use HTML/CSS is required.
Demonstrated experience with SEO/SEM and Google Analytics required with platforms such as SEMRush, BrightEdge or similar.
Demonstrated experience upholding brand standards and editing to AP style.
Strong knowledge and experience with content marketing planning, digital marketing, content design and UX principles and technical skills of working within a content management system preferred.
Proficient with social platforms, Microsoft Office products and Adobe Creative Suite. Healthcare experience is a plus.
Ability to think conceptually and create cross‑links with related content across the website and familiarity with print and digital communications integration.
Detail‑oriented and exceptionally organized individual with proven ability to meet deadlines and excellent communication skills (written and verbal) to excel in a matrixed and fluid environment.
Job Details
Seniority Level: Mid‑Senior Level
Employment Type: Full‑time
Job Function: Marketing, Public Relations, and Writing/Editing
Industry: Non‑profit Organizations
Additional Information The American Medical Association is located at 330 N. Wabash Avenue, Chicago, IL 60611 and is convenient to all public transportation in Chicago.
This role is an exempt position, and the salary range for this position is $85,680–$113,526. The salary will be determined by a variety of factors including business consideration, geographical location, candidate qualifications, skills, education, and experience. Employees are also eligible to participate in an incentive plan. For more information on the American Medical Association’s benefits offerings, please
click here .
EEO Statement We are an equal‑opportunity employer, committed to diversity in our workforce. All qualified applicants will receive consideration for employment. As an EOE/AA employer, the American Medical Association will not discriminate in its employment practices due to an applicant’s race, color, religion, sex, age, national origin, sexual orientation, gender identity, or veteran or disability status.
Commitment to Health The AMA is committed to improving the health of the nation.
#J-18808-Ljbffr
We have an opportunity at our corporate offices in Chicago for a
Marketing Manager
on our Education Center team. This is a hybrid position reporting into our Chicago office, requiring 2 days a week in the office.
This position executes AMA Ed Hub content marketing and personalization plans to drive audience reach and engagement for AMA Ed Hub and supports channel growth. The role plans and writes personalized content marketing efforts ensuring they resonate with audience segments and align with brand guidelines. It establishes and continuously improves scalable content marketing workflows, oversees social media efforts, analyzes performance, and collaborates cross‑functionally to implement and edit marketing content that elevates brand visibility and achieves key performance indicators.
Responsibilities
Develop and manage content marketing plans to drive AMA Ed Hub user engagement and personalization and strengthen brand awareness.
Write clear, engaging, and brand‑aligned marketing copy for web pages, landing pages, emails, and personalized campaigns. Edit, proofread, write metadata and update content directly within a content management system (CMS).
Create and manage the Ed Hub content marketing calendar to ensure personalized, relevant, and timely delivery.
Optimize copy and metadata for SEO, GEO, and accessibility to enhance organic search performance of all personalized content marketing written or edited.
Manage ongoing content audits to ensure relevant value propositions and educational packages are clearly communicated to core segments within appropriate channels.
Independently track and analyze content performance using Google Analytics, Search Console, SEMRush or similar analytics tools and provide ongoing recommendations to increase platform performance, engagement, new‑user conversions, retention, re‑engagement, and loyalty.
Oversee social media planning, content management, and performance optimization.
Create and adapt copy for personalized and data‑driven lifecycle marketing efforts, including customer journeys, automated emails, and targeted web experiences.
Manage copywriting and editing of high‑quality marketing copy across a range of digital and print channels, ensuring brand consistency and clarity across all assets and alignment with AMA Ed Hub guidelines and standards.
Develop, maintain and improve content marketing operations, including guidelines, SOPs, workflows, and editorial standards.
Provide recommendations for content and social media process improvements and guidance on latest social media trends and best practices.
Lead, mentor, and provide management oversight for staff; set objectives, evaluate employee performance, foster a collaborative team environment, and support career development.
May include other responsibilities as assigned.
Requirements
Bachelor’s degree in marketing, journalism or a related communications discipline required, with a concentration in digital writing/editing, marketing and digital content publishing strongly preferred.
Minimum 5+ years’ experience with content marketing and social media planning, writing and editing for web and social media platforms (short and long form) required.
Experience in people management preferred.
Demonstrated experience with a CMS such as WordPress, Sitecore, Adobe Experience Manager (AEM) or Drupal and ability to use HTML/CSS is required.
Demonstrated experience with SEO/SEM and Google Analytics required with platforms such as SEMRush, BrightEdge or similar.
Demonstrated experience upholding brand standards and editing to AP style.
Strong knowledge and experience with content marketing planning, digital marketing, content design and UX principles and technical skills of working within a content management system preferred.
Proficient with social platforms, Microsoft Office products and Adobe Creative Suite. Healthcare experience is a plus.
Ability to think conceptually and create cross‑links with related content across the website and familiarity with print and digital communications integration.
Detail‑oriented and exceptionally organized individual with proven ability to meet deadlines and excellent communication skills (written and verbal) to excel in a matrixed and fluid environment.
Job Details
Seniority Level: Mid‑Senior Level
Employment Type: Full‑time
Job Function: Marketing, Public Relations, and Writing/Editing
Industry: Non‑profit Organizations
Additional Information The American Medical Association is located at 330 N. Wabash Avenue, Chicago, IL 60611 and is convenient to all public transportation in Chicago.
This role is an exempt position, and the salary range for this position is $85,680–$113,526. The salary will be determined by a variety of factors including business consideration, geographical location, candidate qualifications, skills, education, and experience. Employees are also eligible to participate in an incentive plan. For more information on the American Medical Association’s benefits offerings, please
click here .
EEO Statement We are an equal‑opportunity employer, committed to diversity in our workforce. All qualified applicants will receive consideration for employment. As an EOE/AA employer, the American Medical Association will not discriminate in its employment practices due to an applicant’s race, color, religion, sex, age, national origin, sexual orientation, gender identity, or veteran or disability status.
Commitment to Health The AMA is committed to improving the health of the nation.
#J-18808-Ljbffr