Eisai US
Associate Director, Consumer Marketing, Alzheimer's Disease
Eisai US, Nutley, New Jersey, us, 07110
Associate Director, Consumer Marketing, Alzheimer's Disease
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At Eisai, satisfying unmet medical needs and increasing the benefits healthcare provides to patients, their families, and caregivers is our human health care (hhc) mission. We’re a growing pharmaceutical company that is breaking through in neurology and oncology, with a strong emphasis on research and development. Our history includes the development of many innovative medicines, notably the discovery of the world's most widely-used treatment for Alzheimer’s disease. As we continue to expand, we are seeking highly‑motivated individuals who want to work in a fast‑paced environment and make a difference. If this is your profile, we want to hear from you.
We are seeking an Associate Director of Consumer Marketing to join the US Alzheimer’s Disease marketing team. This individual will have a passion for consumers, be a strategic thinker, and have experience in developing and delivering holistic, customer‑focused omnichannel campaigns that help enable us to fulfill Eisai’s hhc mission.
Key Responsibilities
Lead the development of Direct to Patient marketing messaging, materials and digital assets including patient videos, emails, websites, video, paid search, social media, in‑office, and ensure they align to the marketing strategy
Know our customers: have a deep understanding of customer segments, needs and channel preferences
Lead the measurement and optimization of direct to patient campaigns that support our marketing strategies
Leverage digital capabilities, innovation, and best practices to drive customer engagement for the brand including identifying and piloting future marketing capabilities
Manage our agency partner(s) and other outsourced vendors including media, creative and budgets
Ensure all tactics align to the customer experience plan and achieve the desired customer experience
Work collaboratively with the extended team to gain and leverage a deep understanding of the patient journey and relevant caregiver and patient insights
Ensure all programs and activities are conducted in accordance with Eisai Legal and Compliance policies and Pharma industry regulations
Actively contribute to the development of the annual and 5‑year brand business plan and budget
Qualifications
Bachelor’s Degree required; MBA preferred.
Minimum of 5 years’ relevant marketing experience, preferably in pharmaceutical and/or healthcare industry and 2+ years in a consumer pharmaceutical marketing and/or advertising role.
Strong knowledge of Digital Marketing
Experience launching Direct to Patient campaigns and support materials
Strategic thinking, problem solving, communication and influence skills
Experience in championing and successfully implementing innovative marketing ideas
Collaborate with cross‑functional department teams to help ensure alignment on strategies and provide input into the strategic direction for all activities needed.
Track record of challenging the status quo and demonstrating passion for breakthrough ideas
Ability to thrive in a rapidly evolving, fast‑paced work environment.
Experience working with and directing agencies and strategic vendors and budget management
Demonstrated ability to display a high degree of ethical standards and personal integrity
Print production knowledge
This role is hybrid in Nutley, NJ and requires 3 days onsite per week (Tuesday, Wednesday, Thursday)
Candidate must have the ability to travel approximately 15‑20%
Skills
Communication & Cross‑functional Influence
Critical Thinking & Business Agility
Customer Engagement
Marketing Fundamentals
Mentoring/ People Development
Omnichannel Strategy
Product / Business Knowledge
Project Mgmt. / Data Analytics
Salary Transparency:
The base salary range for the Associate Director, Consumer Marketing, Alzheimer's Disease is from $180,800 - $237,300. Under current guidelines, this position is eligible to participate in Eisai Inc. Annual Incentive Plan & Eisai Inc. Long Term Incentive Plan. Final pay determinations will depend on various factors including but not limited to experience level, education, knowledge, and skills. Employees are eligible to participate in Company employee benefit programs. For additional information on Company employee benefits programs, visit https://us.eisai.com/careers-at-eisai/benefits. Certain other benefits may be available for this position; please discuss any questions with your recruiter.
Eisai is an equal opportunity employer and as such, is committed in policy and in practice to recruit, hire, train, and promote in all job qualifications without regard to race, color, religion, gender, age, national origin, citizenship status, marital status, sexual orientation, gender identity, disability or veteran status. Similarly, considering the need for reasonable accommodations, Eisai prohibits discrimination against persons because of disability, including disabled veterans. Eisai Inc. participates in E-Verify.
E-Verify is an Internet based system operated by the Department of Homeland Security in partnership with the Social Security Administration that allows participating employers to electronically verify the employment eligibility of all new hires in the United States.
Job Details
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Sales
Industry: Pharmaceutical Manufacturing
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At Eisai, satisfying unmet medical needs and increasing the benefits healthcare provides to patients, their families, and caregivers is our human health care (hhc) mission. We’re a growing pharmaceutical company that is breaking through in neurology and oncology, with a strong emphasis on research and development. Our history includes the development of many innovative medicines, notably the discovery of the world's most widely-used treatment for Alzheimer’s disease. As we continue to expand, we are seeking highly‑motivated individuals who want to work in a fast‑paced environment and make a difference. If this is your profile, we want to hear from you.
We are seeking an Associate Director of Consumer Marketing to join the US Alzheimer’s Disease marketing team. This individual will have a passion for consumers, be a strategic thinker, and have experience in developing and delivering holistic, customer‑focused omnichannel campaigns that help enable us to fulfill Eisai’s hhc mission.
Key Responsibilities
Lead the development of Direct to Patient marketing messaging, materials and digital assets including patient videos, emails, websites, video, paid search, social media, in‑office, and ensure they align to the marketing strategy
Know our customers: have a deep understanding of customer segments, needs and channel preferences
Lead the measurement and optimization of direct to patient campaigns that support our marketing strategies
Leverage digital capabilities, innovation, and best practices to drive customer engagement for the brand including identifying and piloting future marketing capabilities
Manage our agency partner(s) and other outsourced vendors including media, creative and budgets
Ensure all tactics align to the customer experience plan and achieve the desired customer experience
Work collaboratively with the extended team to gain and leverage a deep understanding of the patient journey and relevant caregiver and patient insights
Ensure all programs and activities are conducted in accordance with Eisai Legal and Compliance policies and Pharma industry regulations
Actively contribute to the development of the annual and 5‑year brand business plan and budget
Qualifications
Bachelor’s Degree required; MBA preferred.
Minimum of 5 years’ relevant marketing experience, preferably in pharmaceutical and/or healthcare industry and 2+ years in a consumer pharmaceutical marketing and/or advertising role.
Strong knowledge of Digital Marketing
Experience launching Direct to Patient campaigns and support materials
Strategic thinking, problem solving, communication and influence skills
Experience in championing and successfully implementing innovative marketing ideas
Collaborate with cross‑functional department teams to help ensure alignment on strategies and provide input into the strategic direction for all activities needed.
Track record of challenging the status quo and demonstrating passion for breakthrough ideas
Ability to thrive in a rapidly evolving, fast‑paced work environment.
Experience working with and directing agencies and strategic vendors and budget management
Demonstrated ability to display a high degree of ethical standards and personal integrity
Print production knowledge
This role is hybrid in Nutley, NJ and requires 3 days onsite per week (Tuesday, Wednesday, Thursday)
Candidate must have the ability to travel approximately 15‑20%
Skills
Communication & Cross‑functional Influence
Critical Thinking & Business Agility
Customer Engagement
Marketing Fundamentals
Mentoring/ People Development
Omnichannel Strategy
Product / Business Knowledge
Project Mgmt. / Data Analytics
Salary Transparency:
The base salary range for the Associate Director, Consumer Marketing, Alzheimer's Disease is from $180,800 - $237,300. Under current guidelines, this position is eligible to participate in Eisai Inc. Annual Incentive Plan & Eisai Inc. Long Term Incentive Plan. Final pay determinations will depend on various factors including but not limited to experience level, education, knowledge, and skills. Employees are eligible to participate in Company employee benefit programs. For additional information on Company employee benefits programs, visit https://us.eisai.com/careers-at-eisai/benefits. Certain other benefits may be available for this position; please discuss any questions with your recruiter.
Eisai is an equal opportunity employer and as such, is committed in policy and in practice to recruit, hire, train, and promote in all job qualifications without regard to race, color, religion, gender, age, national origin, citizenship status, marital status, sexual orientation, gender identity, disability or veteran status. Similarly, considering the need for reasonable accommodations, Eisai prohibits discrimination against persons because of disability, including disabled veterans. Eisai Inc. participates in E-Verify.
E-Verify is an Internet based system operated by the Department of Homeland Security in partnership with the Social Security Administration that allows participating employers to electronically verify the employment eligibility of all new hires in the United States.
Job Details
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Sales
Industry: Pharmaceutical Manufacturing
#J-18808-Ljbffr