Invivyd
Director, HCP and Consumer Digital Marketing
New Haven, CT (Northeast Preferred)
About Us There are more than 9 million immunocompromised people in the United States. Almost half a million of those represent a population that are moderately to severely immunocompromised and at highest risk for severe COVID-19, including stem cell and solid organ transplant patients as well as those with hematologic cancers.
At Invivyd, Inc., we take those numbers very seriously and we come to work each day on a mission to deliver protection from serious viral infectious diseases, beginning with SARS‑CoV‑2. Invivyd deploys a proprietary integrated technology platform unique in the industry designed to assess, monitor, develop, and adapt to create best in class antibodies.
In March 2024, Invivyd received emergency use authorization (EUA) from the U.S. FDA for a monoclonal antibody (mAb) in its pipeline of innovative antibody candidates.
In October 2025, the FDA cleared the company's Investigational New Drug (IND) application and provided feedback to advance the company's REVOLUTION clinical program, Invivyd's development program for VYD2311, a vaccine alternative monoclonal antibody being investigated for the prevention of COVID-19.
Be part of making a difference. Be part of Invivyd.
Location Northeast Preferred
Role Overview The Director, HCP and Consumer Digital Marketing is a pivotal role on the marketing team. This person will shape our online and media presence and drive digital and social media marketing strategies. The role includes developing and executing digital marketing strategy and campaigns, analyzing performance metrics, and optimizing online tactics to advance HCP, consumer, patient, and community engagement.
Responsibilities
Develop and implement comprehensive consumer/patient and HCP digital marketing strategies that align with Invivyd’s goals and objectives
Develop digital strategies, messaging, and content for disease state education for consumers/patients that deliver against overall business objectives
Guide and oversee tactical implementation and ongoing optimization of the EUA compliant HCP and consumer/patient digital plans
Develop DTC campaigns, including CTV and linear TV tactics
Oversee HCP and consumer/patient social media influencer tactics
Provide agency management, including creative and media agencies
Prioritize resource allocation, deploy resources strategically and monitor budget to ensure efficient use of resources
Collaborate with cross‑functional teams to create engaging and informative content for various digital platforms
Oversee the execution of digital marketing campaigns, including paid advertising, SEO, email marketing, and social media initiatives
Requirements
Minimum 5 years of pharmaceutical marketing and/or market access experience, preferably in hematology/oncology, infectious disease, transplant, vaccines, rare disease areas
Commitment to Invivyd’s Core Values: united, determined, dynamic, proactive, spirited
Excellent communication skills both verbal and written
Strong preference for local candidates as in‑office presence of up to 30% is required
Equal Opportunity Statement At Invivyd we strive to create a welcoming and inclusive environment. Here all applicants will receive equal consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other applicable legally protected characteristics.
Invivyd is proud to be an equal opportunity employer.
Application Note We do not accept unsolicited resumes from agencies.
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About Us There are more than 9 million immunocompromised people in the United States. Almost half a million of those represent a population that are moderately to severely immunocompromised and at highest risk for severe COVID-19, including stem cell and solid organ transplant patients as well as those with hematologic cancers.
At Invivyd, Inc., we take those numbers very seriously and we come to work each day on a mission to deliver protection from serious viral infectious diseases, beginning with SARS‑CoV‑2. Invivyd deploys a proprietary integrated technology platform unique in the industry designed to assess, monitor, develop, and adapt to create best in class antibodies.
In March 2024, Invivyd received emergency use authorization (EUA) from the U.S. FDA for a monoclonal antibody (mAb) in its pipeline of innovative antibody candidates.
In October 2025, the FDA cleared the company's Investigational New Drug (IND) application and provided feedback to advance the company's REVOLUTION clinical program, Invivyd's development program for VYD2311, a vaccine alternative monoclonal antibody being investigated for the prevention of COVID-19.
Be part of making a difference. Be part of Invivyd.
Location Northeast Preferred
Role Overview The Director, HCP and Consumer Digital Marketing is a pivotal role on the marketing team. This person will shape our online and media presence and drive digital and social media marketing strategies. The role includes developing and executing digital marketing strategy and campaigns, analyzing performance metrics, and optimizing online tactics to advance HCP, consumer, patient, and community engagement.
Responsibilities
Develop and implement comprehensive consumer/patient and HCP digital marketing strategies that align with Invivyd’s goals and objectives
Develop digital strategies, messaging, and content for disease state education for consumers/patients that deliver against overall business objectives
Guide and oversee tactical implementation and ongoing optimization of the EUA compliant HCP and consumer/patient digital plans
Develop DTC campaigns, including CTV and linear TV tactics
Oversee HCP and consumer/patient social media influencer tactics
Provide agency management, including creative and media agencies
Prioritize resource allocation, deploy resources strategically and monitor budget to ensure efficient use of resources
Collaborate with cross‑functional teams to create engaging and informative content for various digital platforms
Oversee the execution of digital marketing campaigns, including paid advertising, SEO, email marketing, and social media initiatives
Requirements
Minimum 5 years of pharmaceutical marketing and/or market access experience, preferably in hematology/oncology, infectious disease, transplant, vaccines, rare disease areas
Commitment to Invivyd’s Core Values: united, determined, dynamic, proactive, spirited
Excellent communication skills both verbal and written
Strong preference for local candidates as in‑office presence of up to 30% is required
Equal Opportunity Statement At Invivyd we strive to create a welcoming and inclusive environment. Here all applicants will receive equal consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other applicable legally protected characteristics.
Invivyd is proud to be an equal opportunity employer.
Application Note We do not accept unsolicited resumes from agencies.
#J-18808-Ljbffr