Cynet systems Inc
Job Description
Pay Range:
$57.14/hr - $62.14/hr
The Growth Consultant will drive digital growth strategies across multiple business units to expand product adoption and strengthen audience connections.
This role focuses heavily on paid media, experimentation, data insights, and optimizing campaign performance across digital channels.
The candidate will collaborate with cross-functional teams and lead paid media campaigns throughout the full lifecycle, acting as a subject matter expert within the Search, Social, and Growth Center of Excellence.
Responsibilities
Own and drive digital marketing strategies that support brand marketing, financial professionals, distributors, institutional partners, and worksite teams.
Build, communicate, and execute testing plans for digital activations.
Support weekly and bi-weekly performance reviews by providing insights and recommendations.
Manage digital budgets, forecasting, and invoicing.
Maintain relationships with platform partners, especially in paid social and programmatic.
Plan media, set up, QA, execute, and report on campaigns across social, programmatic, and content marketing channels.
Identify and evaluate new channel partners based on business needs.
Deliver insights, optimizations, and strategic planning recommendations to internal stakeholders.
Present campaign findings and strategies to internal and external teams.
Develop and implement scalable processes to improve execution and campaign efficiency.
Requirement / Must Have
Bachelor’s degree or 4+ years of equivalent work experience.
2+ years of digital or growth marketing experience.
2+ years of experience with web analytics, paid ads managers, social listening tools, publishing tools, SEO tools, Google Ads, and tag management.
2+ years of A/B and multivariate testing experience.
Strong data fluency and ability to drive insights.
Strong communication and stakeholder engagement skills.
Ability to manage multiple projects in a fast-paced environment.
Advanced proficiency in MS Office, especially Excel.
Strong organizational skills and attention to detail.
Ability to build process flows and quality control procedures.
Ability to adapt to changing priorities.
Should Have
Agency experience is a plus.
Experience working cross-functionally within a matrixed organization.
Passion for audience insights and using research/ data to inform strategy.
Good analytical capability to apply findings across channels.
Experience with SQL, HTML, JavaScript, or Photoshop is a plus.
Qualification and Education
Bachelor’s degree.
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Pay Range:
$57.14/hr - $62.14/hr
The Growth Consultant will drive digital growth strategies across multiple business units to expand product adoption and strengthen audience connections.
This role focuses heavily on paid media, experimentation, data insights, and optimizing campaign performance across digital channels.
The candidate will collaborate with cross-functional teams and lead paid media campaigns throughout the full lifecycle, acting as a subject matter expert within the Search, Social, and Growth Center of Excellence.
Responsibilities
Own and drive digital marketing strategies that support brand marketing, financial professionals, distributors, institutional partners, and worksite teams.
Build, communicate, and execute testing plans for digital activations.
Support weekly and bi-weekly performance reviews by providing insights and recommendations.
Manage digital budgets, forecasting, and invoicing.
Maintain relationships with platform partners, especially in paid social and programmatic.
Plan media, set up, QA, execute, and report on campaigns across social, programmatic, and content marketing channels.
Identify and evaluate new channel partners based on business needs.
Deliver insights, optimizations, and strategic planning recommendations to internal stakeholders.
Present campaign findings and strategies to internal and external teams.
Develop and implement scalable processes to improve execution and campaign efficiency.
Requirement / Must Have
Bachelor’s degree or 4+ years of equivalent work experience.
2+ years of digital or growth marketing experience.
2+ years of experience with web analytics, paid ads managers, social listening tools, publishing tools, SEO tools, Google Ads, and tag management.
2+ years of A/B and multivariate testing experience.
Strong data fluency and ability to drive insights.
Strong communication and stakeholder engagement skills.
Ability to manage multiple projects in a fast-paced environment.
Advanced proficiency in MS Office, especially Excel.
Strong organizational skills and attention to detail.
Ability to build process flows and quality control procedures.
Ability to adapt to changing priorities.
Should Have
Agency experience is a plus.
Experience working cross-functionally within a matrixed organization.
Passion for audience insights and using research/ data to inform strategy.
Good analytical capability to apply findings across channels.
Experience with SQL, HTML, JavaScript, or Photoshop is a plus.
Qualification and Education
Bachelor’s degree.
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