ID90T, Inc.
CRM Manager / Lifecycle Marketing Manager
ID90T, Inc., Southlake, Texas, United States, 76092
CRM Manager / Lifecycle Marketing Manager
Position Title: CRM Manager | Lifecycle Marketing Manager Reports to: Head of Marketing Position Overview: We are seeking a strategic and hands‑on
CRM Manager
to lead the development and optimization of our multi‑channel customer engagement strategy. This role is critical to driving member retention, engagement, and lifetime value through
automated, personalized journeys
across
email, SMS, app notifications, and WhatsApp
. The ideal candidate is both creative and analytical, with proven experience designing high‑impact CRM programs from the ground up. You’ll own everything from journey design/mapping and segmentation to hands‑on execution in
Klaviyo (or a comparable platform)
. This role requires a strong grasp of lifecycle marketing, automation, and performance optimization across both marketing and transactional touchpoints. What You'll Be Doing: CRM Automation & Customer Journey Management Design, build, and optimize automated customer journeys across
email, SMS, push notifications, and WhatsApp
, tailored to lifecycle stages and behavioral triggers. Own the strategy and execution of key journeys, including
onboarding, retention, re‑engagement, win‑back
, and
transactional communications
. Continuously refine and evolve journeys based on performance metrics (e.g., open/click rates, conversions, engagement score, churn risk). Leverage
A/B testing
and data insights to improve targeting, message sequencing, timing, and creative across channels. Ensure deliverability, compliance (e.g., GDPR, CAN‑SPAM), and audience segmentation best practices across platforms. Cross‑Functional & Technical Collaboration Partner with engineering and data teams to ensure clean, reliable data flows via
API or CDP integrations
for real‑time personalization and segmentation. Work closely with product, design, and analytics teams to align CRM initiatives with business goals, brand guidelines, and user experience. Use performance dashboards and cohort analyses to inform strategy and prioritize experimentation. Emerging Channels & Omnichannel Engagement Strategy Lead the expansion and orchestration of
multi‑channel messaging strategies
across: Email
: Promotional, lifecycle, and transactional communications. SMS
: Consent‑based messaging for time‑sensitive alerts and transactional updates. App Push Notifications
: Real‑time and behavior‑triggered messages to drive app engagement. WhatsApp
: Build out compliant, personalized messaging for global mobile‑first markets. Ensure all channels are connected and consistent, delivering a
seamless, personalized experience
across the customer journey. Required Qualifications: Minimum 5 years managing CRM programs and automated customer journeys across email, SMS, push notifications, and other engagement channels. Proficiency in Klaviyo or similar marketing automation platforms. Strong technical understanding of data integrations and API‑based triggers in marketing automation systems. Track record of building high‑performing email and retention campaigns from scratch. Analytical mindset with experience tracking KPIs and running A/B tests. Excellent communication and project management skills. Strong attention to detail and commitment to brand quality. Preferred Qualifications: Experience implementing and managing push notification, SMS, and/or WhatsApp messaging programs preferred. Experience in the travel, e‑commerce, or membership‑based industries. Familiarity with HTML/CSS for email layout adjustments. Knowledge of audience compliance standards across SMS and WhatsApp. Experience with mobile engagement strategies and push notification best practices. What We Offer: International team of people learning from one another
#J-18808-Ljbffr
Position Title: CRM Manager | Lifecycle Marketing Manager Reports to: Head of Marketing Position Overview: We are seeking a strategic and hands‑on
CRM Manager
to lead the development and optimization of our multi‑channel customer engagement strategy. This role is critical to driving member retention, engagement, and lifetime value through
automated, personalized journeys
across
email, SMS, app notifications, and WhatsApp
. The ideal candidate is both creative and analytical, with proven experience designing high‑impact CRM programs from the ground up. You’ll own everything from journey design/mapping and segmentation to hands‑on execution in
Klaviyo (or a comparable platform)
. This role requires a strong grasp of lifecycle marketing, automation, and performance optimization across both marketing and transactional touchpoints. What You'll Be Doing: CRM Automation & Customer Journey Management Design, build, and optimize automated customer journeys across
email, SMS, push notifications, and WhatsApp
, tailored to lifecycle stages and behavioral triggers. Own the strategy and execution of key journeys, including
onboarding, retention, re‑engagement, win‑back
, and
transactional communications
. Continuously refine and evolve journeys based on performance metrics (e.g., open/click rates, conversions, engagement score, churn risk). Leverage
A/B testing
and data insights to improve targeting, message sequencing, timing, and creative across channels. Ensure deliverability, compliance (e.g., GDPR, CAN‑SPAM), and audience segmentation best practices across platforms. Cross‑Functional & Technical Collaboration Partner with engineering and data teams to ensure clean, reliable data flows via
API or CDP integrations
for real‑time personalization and segmentation. Work closely with product, design, and analytics teams to align CRM initiatives with business goals, brand guidelines, and user experience. Use performance dashboards and cohort analyses to inform strategy and prioritize experimentation. Emerging Channels & Omnichannel Engagement Strategy Lead the expansion and orchestration of
multi‑channel messaging strategies
across: Email
: Promotional, lifecycle, and transactional communications. SMS
: Consent‑based messaging for time‑sensitive alerts and transactional updates. App Push Notifications
: Real‑time and behavior‑triggered messages to drive app engagement. WhatsApp
: Build out compliant, personalized messaging for global mobile‑first markets. Ensure all channels are connected and consistent, delivering a
seamless, personalized experience
across the customer journey. Required Qualifications: Minimum 5 years managing CRM programs and automated customer journeys across email, SMS, push notifications, and other engagement channels. Proficiency in Klaviyo or similar marketing automation platforms. Strong technical understanding of data integrations and API‑based triggers in marketing automation systems. Track record of building high‑performing email and retention campaigns from scratch. Analytical mindset with experience tracking KPIs and running A/B tests. Excellent communication and project management skills. Strong attention to detail and commitment to brand quality. Preferred Qualifications: Experience implementing and managing push notification, SMS, and/or WhatsApp messaging programs preferred. Experience in the travel, e‑commerce, or membership‑based industries. Familiarity with HTML/CSS for email layout adjustments. Knowledge of audience compliance standards across SMS and WhatsApp. Experience with mobile engagement strategies and push notification best practices. What We Offer: International team of people learning from one another
#J-18808-Ljbffr