Wand
Join to apply for the
Lifecycle Marketing Manager (CRM)
role at
Wand .
Wand makes gaming magical. Through game customization and guidance, we build tools that help players have more fun in their favorite games.
Our platform works across thousands of PC games, ensuring that great games are accessible to everyone, regardless of time constraints, skill level, or accessibility needs. We want to build the future of game assistance, and we're hoping you'll join us.
At Wand, we are building a magical layer that transforms how players interact with their favorite PC games, unifying assistance and guidance into a single adaptive experience. Our platform delivers real time intelligence through contextual maps and personalized adjustments that remove friction. Over 40 million players have already used Wand to experience their games in a smoother, clearer, and more empowered way, and we are only just beginning to reshape what playing a game can feel like.
Everyone on our team is an owner. We operate with autonomy and expect everyone to drive outcomes, not tasks. We hold a high bar for craft, clarity, and accountability.
About The Role Wand is looking for a Lifecycle Marketing Manager to build and scale the systems that deepen player engagement across email, in app notifications, push, and on site experiences. You will own the lifecycle strategy that guides players from onboarding to long term retention, using segmentation, experimentation, and personalized messaging to deliver the right experience at the right moment.
This role is perfect for someone who is data driven, experiment oriented, and experienced in managing multi channel lifecycle programs. You will work closely with product, data, creative, and growth to build a cohesive communication engine that supports millions of players.
What You’ll Do
Own Wand’s lifecycle marketing strategy across email, in app notifications, push notifications, and onsite conversion experiences
Develop segmentation frameworks that tailor messaging to player behavior, intent, and game context
Design and run experiments across messaging, timing, sequencing, and channel mix to improve activation, conversion, and retention
Build onboarding, education, and re engagement flows that help users understand and get value from Wand
Partner with product and data to identify friction points in the user journey and craft messaging that removes obstacles or improves clarity
Collaborate with creative operations to produce assets and templates that support rapid testing
Manage CRO for wand.com, improving conversion on key pages and touchpoints
Define success metrics, build dashboards, and track performance across all lifecycle programs
Maintain a rigorous testing roadmap and communicate insights and results to cross functional partners
Help shape the long term lifecycle strategy and build the foundations of a scalable CRM function
What You Need
4–7 years of experience in CRM, lifecycle marketing, retention, or related roles in a fast paced consumer or gaming environment
Deep experience with segmentation, user cohorts, and behavioral triggers
Strong experimentation mindset with a track record of running structured A/B and multivariate tests
Proficiency with lifecycle tools such as Customer.io, Braze, Iterable, or similar
Solid understanding of email best practices, deliverability, and messaging frameworks
Strong analytical instincts and comfort interpreting data, even if you are not a technical analyst
Experience with onsite CRO, including landing page optimization and simple funnel analysis
Ability to operate autonomously, manage multiple priorities, and drive measurable impact
Clear communication skills and the ability to turn insights into actionable strategy
Nice To Haves
Passion for gaming, internet culture, and digital communities
Experience with subscription or freemium lifecycle funnels
Familiarity with experiment frameworks used in product led growth environments
Experience working closely with creative teams on messaging and content
Background in user onboarding, education, or UX writing
Experience building CRM systems from early stage foundations
Benefits
Competitive salary
Remote work environment with flexible hours
Opportunity to shape lifecycle strategy at a high impact stage
Access to advanced tools and analytics
Clear career progression as the team scales
Work on a product used by millions of gamers
Referrals increase your chances of interviewing at Wand by 2x.
Get notified about new Marketing Manager jobs in San Francisco, CA.
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Sales
Industries Software Development
#J-18808-Ljbffr
Lifecycle Marketing Manager (CRM)
role at
Wand .
Wand makes gaming magical. Through game customization and guidance, we build tools that help players have more fun in their favorite games.
Our platform works across thousands of PC games, ensuring that great games are accessible to everyone, regardless of time constraints, skill level, or accessibility needs. We want to build the future of game assistance, and we're hoping you'll join us.
At Wand, we are building a magical layer that transforms how players interact with their favorite PC games, unifying assistance and guidance into a single adaptive experience. Our platform delivers real time intelligence through contextual maps and personalized adjustments that remove friction. Over 40 million players have already used Wand to experience their games in a smoother, clearer, and more empowered way, and we are only just beginning to reshape what playing a game can feel like.
Everyone on our team is an owner. We operate with autonomy and expect everyone to drive outcomes, not tasks. We hold a high bar for craft, clarity, and accountability.
About The Role Wand is looking for a Lifecycle Marketing Manager to build and scale the systems that deepen player engagement across email, in app notifications, push, and on site experiences. You will own the lifecycle strategy that guides players from onboarding to long term retention, using segmentation, experimentation, and personalized messaging to deliver the right experience at the right moment.
This role is perfect for someone who is data driven, experiment oriented, and experienced in managing multi channel lifecycle programs. You will work closely with product, data, creative, and growth to build a cohesive communication engine that supports millions of players.
What You’ll Do
Own Wand’s lifecycle marketing strategy across email, in app notifications, push notifications, and onsite conversion experiences
Develop segmentation frameworks that tailor messaging to player behavior, intent, and game context
Design and run experiments across messaging, timing, sequencing, and channel mix to improve activation, conversion, and retention
Build onboarding, education, and re engagement flows that help users understand and get value from Wand
Partner with product and data to identify friction points in the user journey and craft messaging that removes obstacles or improves clarity
Collaborate with creative operations to produce assets and templates that support rapid testing
Manage CRO for wand.com, improving conversion on key pages and touchpoints
Define success metrics, build dashboards, and track performance across all lifecycle programs
Maintain a rigorous testing roadmap and communicate insights and results to cross functional partners
Help shape the long term lifecycle strategy and build the foundations of a scalable CRM function
What You Need
4–7 years of experience in CRM, lifecycle marketing, retention, or related roles in a fast paced consumer or gaming environment
Deep experience with segmentation, user cohorts, and behavioral triggers
Strong experimentation mindset with a track record of running structured A/B and multivariate tests
Proficiency with lifecycle tools such as Customer.io, Braze, Iterable, or similar
Solid understanding of email best practices, deliverability, and messaging frameworks
Strong analytical instincts and comfort interpreting data, even if you are not a technical analyst
Experience with onsite CRO, including landing page optimization and simple funnel analysis
Ability to operate autonomously, manage multiple priorities, and drive measurable impact
Clear communication skills and the ability to turn insights into actionable strategy
Nice To Haves
Passion for gaming, internet culture, and digital communities
Experience with subscription or freemium lifecycle funnels
Familiarity with experiment frameworks used in product led growth environments
Experience working closely with creative teams on messaging and content
Background in user onboarding, education, or UX writing
Experience building CRM systems from early stage foundations
Benefits
Competitive salary
Remote work environment with flexible hours
Opportunity to shape lifecycle strategy at a high impact stage
Access to advanced tools and analytics
Clear career progression as the team scales
Work on a product used by millions of gamers
Referrals increase your chances of interviewing at Wand by 2x.
Get notified about new Marketing Manager jobs in San Francisco, CA.
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Sales
Industries Software Development
#J-18808-Ljbffr