Wand
Growth Marketing Manager
Wand makes gaming magical. Through game customization and guidance, we build tools that help players have more fun in their favorite games. Our platform works across thousands of PC games, ensuring that great games are accessible to everyone, regardless of time constraints, skill level, or accessibility needs. We want to build the future of game assistance, and we’re hoping you’ll join us.
At Wand, we are building a magical layer that transforms how players interact with their favorite PC games, unifying assistance and guidance into a single adaptive experience. Our platform delivers real‑time intelligence through contextual maps and personalized adjustments that remove friction. Over 40 million players have already used Wand to experience their games in a smoother, clearer, and more empowered way, and we’re only just beginning to reshape what playing a game can feel like.
Everyone on our team is an owner. We operate with autonomy and expect everyone to drive outcomes, not tasks. We hold a high bar for craft, clarity, and accountability.
About The Role Wand is in a critical phase of growth, and we are looking for a
Growth Marketing Manager
to help accelerate our expansion. In this role, you'll lead key initiatives across the entire funnel, from driving awareness to improving activation, conversion, and retention. You will guide our performance marketing efforts while partnering with agencies or specialists for execution, and you’ll help shape and scale additional growth channels including organic content, SEO, influencers, and lifecycle programs. The role is cross‑functional, experiment‑driven, and focused on building sustainable long‑term growth.
What You’ll Do
Lead Wand’s growth strategy across acquisition, activation, and retention, acting as the anchor that unifies efforts across marketing, product, and creative
Own day‑to‑day growth planning, prioritization, and execution across multiple channels, partnering closely with agencies or specialists for hands‑on buying
Develop and run experiments across the funnel, from messaging and creative to landing pages and onboarding flows
Translate insights from data, research, and user behavior into clear growth opportunities and action plans
Partner with creative operations to define briefs, shape concepts, and ensure a strong testing cadence across ads and in‑product experiences
Collaborate with product and data teams to identify friction points, improve conversion, and uncover new growth loops
Work with CRM on lifecycle and re‑engagement initiatives to support activation and retention
Build and maintain performance dashboards, identifying patterns and opportunities without needing to be a deep analyst
Help shape the long‑term growth playbook and contribute to strategy as we scale the marketing function
What You Need
4–7 years of experience in growth, marketing, or a related role at a fast‑paced consumer or gaming company
Competency in paid acquisition fundamentals (Meta, Google) with experience managing or partnering on campaigns, even if not a channel specialist
Strong experimentation mindset with the ability to design tests, interpret results, and iterate quickly
Comfort working across functions and aligning multiple teams toward shared growth targets
Solid analytical instincts, using data to make decisions without needing advanced technical depth
Ability to operate autonomously, set priorities, and drive impact
Strong communication skills and the ability to turn insights into clear direction
Nice‑to‑Haves
Passion for gaming, internet culture, and digital communities
Background in subscription, freemium, or multi‑channel consumer funnels
Experience with creative testing frameworks
Familiarity with CRM tools like Customer.io
Experience with onboarding flows, user education, or activation
Exposure to SEO, community‑driven growth, or influencer programs
Experience building processes and systems for an early‑stage marketing team
Benefits
Competitive salary
Remote work environment with flexible hours
Opportunity to shape growth at a high‑impact stage
Access to advanced tools and analytics
Clear career progression as the team scales
Work on a product used by millions of gamers
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Software Development
Referrals increase your chances of interviewing at Wand by 2x
Get notified about new Growth Marketing Manager jobs in
San Francisco, CA .
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At Wand, we are building a magical layer that transforms how players interact with their favorite PC games, unifying assistance and guidance into a single adaptive experience. Our platform delivers real‑time intelligence through contextual maps and personalized adjustments that remove friction. Over 40 million players have already used Wand to experience their games in a smoother, clearer, and more empowered way, and we’re only just beginning to reshape what playing a game can feel like.
Everyone on our team is an owner. We operate with autonomy and expect everyone to drive outcomes, not tasks. We hold a high bar for craft, clarity, and accountability.
About The Role Wand is in a critical phase of growth, and we are looking for a
Growth Marketing Manager
to help accelerate our expansion. In this role, you'll lead key initiatives across the entire funnel, from driving awareness to improving activation, conversion, and retention. You will guide our performance marketing efforts while partnering with agencies or specialists for execution, and you’ll help shape and scale additional growth channels including organic content, SEO, influencers, and lifecycle programs. The role is cross‑functional, experiment‑driven, and focused on building sustainable long‑term growth.
What You’ll Do
Lead Wand’s growth strategy across acquisition, activation, and retention, acting as the anchor that unifies efforts across marketing, product, and creative
Own day‑to‑day growth planning, prioritization, and execution across multiple channels, partnering closely with agencies or specialists for hands‑on buying
Develop and run experiments across the funnel, from messaging and creative to landing pages and onboarding flows
Translate insights from data, research, and user behavior into clear growth opportunities and action plans
Partner with creative operations to define briefs, shape concepts, and ensure a strong testing cadence across ads and in‑product experiences
Collaborate with product and data teams to identify friction points, improve conversion, and uncover new growth loops
Work with CRM on lifecycle and re‑engagement initiatives to support activation and retention
Build and maintain performance dashboards, identifying patterns and opportunities without needing to be a deep analyst
Help shape the long‑term growth playbook and contribute to strategy as we scale the marketing function
What You Need
4–7 years of experience in growth, marketing, or a related role at a fast‑paced consumer or gaming company
Competency in paid acquisition fundamentals (Meta, Google) with experience managing or partnering on campaigns, even if not a channel specialist
Strong experimentation mindset with the ability to design tests, interpret results, and iterate quickly
Comfort working across functions and aligning multiple teams toward shared growth targets
Solid analytical instincts, using data to make decisions without needing advanced technical depth
Ability to operate autonomously, set priorities, and drive impact
Strong communication skills and the ability to turn insights into clear direction
Nice‑to‑Haves
Passion for gaming, internet culture, and digital communities
Background in subscription, freemium, or multi‑channel consumer funnels
Experience with creative testing frameworks
Familiarity with CRM tools like Customer.io
Experience with onboarding flows, user education, or activation
Exposure to SEO, community‑driven growth, or influencer programs
Experience building processes and systems for an early‑stage marketing team
Benefits
Competitive salary
Remote work environment with flexible hours
Opportunity to shape growth at a high‑impact stage
Access to advanced tools and analytics
Clear career progression as the team scales
Work on a product used by millions of gamers
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Software Development
Referrals increase your chances of interviewing at Wand by 2x
Get notified about new Growth Marketing Manager jobs in
San Francisco, CA .
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr