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CraneWerks, Inc

Marketing Coordinator

CraneWerks, Inc, Morristown, Tennessee, us, 37815

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Location:

Morristown, IN (Onsite) Employment Type:

Full-Time

Role Description CraneWerks is seeking a full-time Marketing Coordinator to help grow and maintain our market presence through strategic, cross-channel marketing efforts. This role supports the development of digital and print materials, manages brand consistency across all platforms, assists with campaigns, and provides creative and administrative support for marketing and sales initiatives.

Qualifications

2+ years in a relevant field or comparable professional experience

(Required)

Proficiency in Adobe InDesign,, and Illustrator

(Required)

Portfolio showcasing past work

(Required)

Proficient in Microsoft Office

(Required)

Bachelor’s degree in Marketing, Communications, or Design

(Preferred)

Skills and Tools

Experience working with CRM systems

(Required)

Familiarity with WordPress, ClickUp, Constant Contact, and Canva – tools currently used at CraneWerks

(Preferred)

Strong copywriting, design, and analytical skills

Ability to manage multiple projects and adapt to feedback

Working knowledge of tracking analytics and SEO

Industrial or B2B marketing experience is a plus

As our Marketing Coordinator, your key responsibilities will include:

Support development, analysis, and execution of multi-channel marketing campaigns.

Generate leads and support sales growth through targeted marketing efforts.

Content Creation

Create and maintain engaging content for social media, email, and web platforms.

Capture and edit photos and videos for marketing materials.

Write, proof, and edit content for newsletters, blogs, and promotional materials.

Collaborate with cross-departmental teams to bring creative ideas to life.

Manage inventory and fulfillment of promotional materials, ensuring timely restocking and delivery.

Oversee print and digital production for brochures, flyers, apparel, and related materials.

Assist in planning and coordinating company events, trainings, and promotions.

Support event logistics, communications, and post-event follow-up.

Web & Analytics

Maintain and enhance the company’s WordPress websites.

Monitor and improve SEO, PPC, and SEM performance.

Track analytics, web traffic, and campaign data to guide decisions.

Administrative Support

Support online store transactions and reporting.

Maintain accurate contact lists and segmentation in Constant Contact.

Assist with lead generation and CRM management.

License/Certification Driver’s License (Required)

We make applying simple – Choose whichever option is easiest for you.

To apply directly from the CraneWerks website.

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