Digital Marketing Coordinator (PH)

The Disney Entertainment segment includes the company’s full portfolio of entertainment media and content businesses globally, including streaming.

The Digital Marketing team oversees creative, programming, and operations of Disney Entertainment’s General Audience (GA) and Made For Kids (MFK) YouTube channels. The Creative and Programming Strategy part of the YouTube team is responsible for content development and production, channel strategy, program planning, and more. Additionally, this team works closely with YouTube Creative & Project Management teams, as well as TWDC Brand and Franchise, Studios, Consumer Products, Experiences, Governance, Legal, Music, and Finance. The team is responsible for adhering to TWDC and YouTube policies.

This role is a project hire with an end date of 11/2026.

Job Summary The Digital Marketing Coordinator on the YouTube Creative and Programming Strategy team will support the Disney Entertainment Digital Marketing team in creative planning, development, production, and execution of content for multiple TWDC YouTube channels. This role supports the team with day-to-day creative responsibilities including asset gathering and creation, creative reviews, content curation, video editing, and more. This role will work in tandem with Publishing on performance packaging, data-driven optimization, and more. The coordinator should be collaborative, results-driven, and detail-oriented with a strong understanding of a variety of social, digital, and emerging platforms, and corresponding trends. An affinity for a wide array of Disney brands, as well as YouTube-first content programming, is beneficial, as is a keen eye for content geared toward GA or MFK channels. The coordinator should be able to multi-task in a fast-paced environment, collaborate effectively, troubleshoot as needed, and manage up to leadership appropriately.

Responsibilities

Work with Creative leads to provide notes and feedback on original and derivative content productions

Collaborate with teams on strategic content development, ideation, and execution

Limited video and asset editing, and content exporting

Pull timecodes for asset creation and as needed, deliver vendor assets to internal and external partners, ensuring correct specs and formats

Collaborate and coordinate with YouTube Publishing leads and Production Managers to maintain production and programming details within Airtable

Collaborate with YouTube Publishing team on performance packaging (thumbnail, title, metadata, etc.)

Coordinate day-to-day development of channel-specific original programming through delivery, including QA reviews to ensure final deliverables meet brand and platform standards; inclusive of video and YouTube Posts content

Collaborate with other teams on alignment and brainstorming around original series + new title launches

Monitor YouTube content creators, new product offerings, platform updates, and trends to remain on the front edge of latest levers to improve creative and content performance

As needed, manage asset delivery to internal and external partners, ensuring correct specs and formats

Support QA reviews to ensure final deliverables meet brand and platform standards

Deck creation

Content Development and Production

Ideate, develop, and assist in production of original and derivative content

Pull timecodes

Edit videos

Write copy for metadata, creative briefs, and more

Collaborate with other teams on performance packaging of content

Assist with creative programming strategy planning and deployment, including deck creation

Support media management

Support

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