The Walt Disney Company
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Digital Marketing Coordinator (PH)
role at
The Walt Disney Company .
The Disney Entertainment segment includes the company’s full portfolio of entertainment media and content businesses globally, including streaming.
The Digital Marketing team oversees creative, programming, and operations of Disney Entertainment’s General Audience (GA) and Made For Kids (MFK) YouTube channels. The Creative and Programming Strategy part of the YouTube team is responsible for content development and production, channel strategy, program planning, and more. Additionally, this team works closely with YouTube Creative & Project Management teams, as well as TWDC Brand and Franchise, Studios, Consumer Products, Experiences, Governance, Legal, Music, and Finance. The team is responsible for adhering to TWDC and YouTube policies.
This role is a project hire with an end date of 11/2026.
The Digital Marketing Coordinator on the YouTube Creative and Programming Strategy team will support the Disney Entertainment Digital Marketing team in creative planning, development, production, and execution of content for multiple TWDC YouTube channels. This role supports the team with day-to-day creative responsibilities including asset gathering and creation, creative reviews, content curation, video editing, and more. This role will work in tandem with Publishing on performance packaging, data-driven optimization, and more. The Digital Marketing Coordinator should be well-versed in the YouTube ecosystem, with a solid understanding of content formats, best practices, and community, as well as an eye on YouTube’s latest content creator recommendations, new tools, and updates to implement where advantageous to the content. The coordinator should be collaborative, results-driven, and detail-oriented with a strong understanding of a variety of social, digital, and emerging platforms, and corresponding trends. An affinity for a wide array of Disney brands, as well as YouTube-first content programming, is beneficial, as is a keen eye for content geared toward GA or MFK channels. The coordinator should be able to multi-task in a fast-paced environment, collaborate effectively, troubleshoot as needed, and manage up to leadership appropriately.
Responsibilities
Work with Creative leads to provide notes and feedback on original and derivative content productions
Collaborate with teams on strategic content development, ideation, and execution
Limited video and asset editing, and content exporting
Pull timecodes for asset creation and as needed, deliver vendor assets to internal and external partners, ensuring correct specs and formats
Collaborate and coordinate with YouTube Publishing leads and Production Managers to maintain production and programming details within Airtable
Collaborate with YouTube Publishing team on performance packaging (thumbnail, title, metadata, etc.)
Coordinate day-to-day development of channel-specific original programming through delivery, including QA reviews to ensure final deliverables meet brand and platform standards; inclusive of video and YouTube Posts content
Collaborate with other teams on alignment and brainstorming around original series + new title launches
Monitor YouTube content creators, new product offerings, platform updates, and trends to remain on the front edge of latest levers to improve creative and content performance
As needed, manage asset delivery to internal and external partners, ensuring correct specs and formats
Support QA reviews to ensure final deliverables meet brand and platform standards
Deck creation
Content Development and Production
Ideate, develop, and assist in production of original and derivative content
Pull timecodes
Edit videos
Write copy for metadata, creative briefs, and more
Collaborate with other teams on performance packaging of content
Assist with creative programming strategy planning and deployment, including deck creation
Support media management
Support content QA reviews
Basic asset management, as needed: transferring of assets to vendors and simple QC of video deliveries from vendors
All other duties, as assigned, by manager
Qualifications
1+ years of experience in social/digital marketing
Proficient in use of Microsoft Office (Teams, Excel, Word), Google Docs, Box, Keynote/PowerPoint
Adept at content editing and creation with tools such as Adobe Photoshop, Adobe Premiere
Previous experience with CRM tools, i.e. Airtable, Zendesk
Strong understanding of social media platforms, specifically YouTube
Strong language and copy-writing skills
Impeccable eye for detail coupled with the ability to communicate clearly and implement strategies as directed
Ability to thrive in a fast-paced, digital-forward environment
Outstanding organization and communication skills
Efficient with time with the ability to meet deadlines and prioritize accordingly
Ability to multi-task and pivot quickly as needed
Solid technical understanding of YouTube channel operations and backend
Preferred
AA or BA in Digital Marketing, Marketing or business admin/relevant degree preferred, or equivalent experience
Solid technical understanding of YouTube channel operations and backend
The hiring range for this position in California is $54,000.00-$72,300.00 and in New York is $56,600 - $75,900 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
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Digital Marketing Coordinator (PH)
role at
The Walt Disney Company .
The Disney Entertainment segment includes the company’s full portfolio of entertainment media and content businesses globally, including streaming.
The Digital Marketing team oversees creative, programming, and operations of Disney Entertainment’s General Audience (GA) and Made For Kids (MFK) YouTube channels. The Creative and Programming Strategy part of the YouTube team is responsible for content development and production, channel strategy, program planning, and more. Additionally, this team works closely with YouTube Creative & Project Management teams, as well as TWDC Brand and Franchise, Studios, Consumer Products, Experiences, Governance, Legal, Music, and Finance. The team is responsible for adhering to TWDC and YouTube policies.
This role is a project hire with an end date of 11/2026.
The Digital Marketing Coordinator on the YouTube Creative and Programming Strategy team will support the Disney Entertainment Digital Marketing team in creative planning, development, production, and execution of content for multiple TWDC YouTube channels. This role supports the team with day-to-day creative responsibilities including asset gathering and creation, creative reviews, content curation, video editing, and more. This role will work in tandem with Publishing on performance packaging, data-driven optimization, and more. The Digital Marketing Coordinator should be well-versed in the YouTube ecosystem, with a solid understanding of content formats, best practices, and community, as well as an eye on YouTube’s latest content creator recommendations, new tools, and updates to implement where advantageous to the content. The coordinator should be collaborative, results-driven, and detail-oriented with a strong understanding of a variety of social, digital, and emerging platforms, and corresponding trends. An affinity for a wide array of Disney brands, as well as YouTube-first content programming, is beneficial, as is a keen eye for content geared toward GA or MFK channels. The coordinator should be able to multi-task in a fast-paced environment, collaborate effectively, troubleshoot as needed, and manage up to leadership appropriately.
Responsibilities
Work with Creative leads to provide notes and feedback on original and derivative content productions
Collaborate with teams on strategic content development, ideation, and execution
Limited video and asset editing, and content exporting
Pull timecodes for asset creation and as needed, deliver vendor assets to internal and external partners, ensuring correct specs and formats
Collaborate and coordinate with YouTube Publishing leads and Production Managers to maintain production and programming details within Airtable
Collaborate with YouTube Publishing team on performance packaging (thumbnail, title, metadata, etc.)
Coordinate day-to-day development of channel-specific original programming through delivery, including QA reviews to ensure final deliverables meet brand and platform standards; inclusive of video and YouTube Posts content
Collaborate with other teams on alignment and brainstorming around original series + new title launches
Monitor YouTube content creators, new product offerings, platform updates, and trends to remain on the front edge of latest levers to improve creative and content performance
As needed, manage asset delivery to internal and external partners, ensuring correct specs and formats
Support QA reviews to ensure final deliverables meet brand and platform standards
Deck creation
Content Development and Production
Ideate, develop, and assist in production of original and derivative content
Pull timecodes
Edit videos
Write copy for metadata, creative briefs, and more
Collaborate with other teams on performance packaging of content
Assist with creative programming strategy planning and deployment, including deck creation
Support media management
Support content QA reviews
Basic asset management, as needed: transferring of assets to vendors and simple QC of video deliveries from vendors
All other duties, as assigned, by manager
Qualifications
1+ years of experience in social/digital marketing
Proficient in use of Microsoft Office (Teams, Excel, Word), Google Docs, Box, Keynote/PowerPoint
Adept at content editing and creation with tools such as Adobe Photoshop, Adobe Premiere
Previous experience with CRM tools, i.e. Airtable, Zendesk
Strong understanding of social media platforms, specifically YouTube
Strong language and copy-writing skills
Impeccable eye for detail coupled with the ability to communicate clearly and implement strategies as directed
Ability to thrive in a fast-paced, digital-forward environment
Outstanding organization and communication skills
Efficient with time with the ability to meet deadlines and prioritize accordingly
Ability to multi-task and pivot quickly as needed
Solid technical understanding of YouTube channel operations and backend
Preferred
AA or BA in Digital Marketing, Marketing or business admin/relevant degree preferred, or equivalent experience
Solid technical understanding of YouTube channel operations and backend
The hiring range for this position in California is $54,000.00-$72,300.00 and in New York is $56,600 - $75,900 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
#J-18808-Ljbffr