Regions Bank
Job Description
At Regions, the Marketing Cloud Deployment Email Administrator is responsible for developing email campaigns, customer journeys, and landing pages within the marketing cloud platform.
Primary Responsibilities
Develop, test, deploy, and maintain accessible campaigns and related assets in Salesforce Marketing Cloud (SFMC) using Content Builder, Email Studio, and Journey Builder.
Partner with Marketing Strategy leads to design, streamline, and optimize SFMC journeys.
Identify and implement new SFMC features and data related to the platform and its applications.
Partner with IT and Salesforce CRM on data integration projects and troubleshooting.
Utilize Marketing Cloud Einstein to leverage AI-driven personalization for emails.
Document campaign processes, templates, and standard methodologies to support scalability.
Assist in finding, documenting, and discussing ongoing maintenance issues, bugs, and needed enhancements.
Ensure quality work via manual and automated checks and tools.
Provide real‑time feedback on the feasibility of various design and/or business solutions.
Requirements
Bachelor’s degree in Business, Communications, or Marketing.
Four (4) years of hands‑on experience in Salesforce Marketing Cloud (e.g., Email Studio, Content Builder, Journey Builder, Automation Studio).
Experience leveraging data extensions, contact records, and subscriber data for targeted communications.
Experience working with JIRA or other project management tools to track and release work.
Preferences
Salesforce Marketing Cloud Email Specialist or Developer certification.
Experience working with Agile development methodologies.
Skills and Competencies
Ability to prioritize, meet deadlines, and thrive in a fast‑paced environment.
Knowledge of ADA standards and guidelines.
Knowledge of API integrations between CRM and Marketing Cloud.
Knowledge of eCommerce and/or banking industry.
Proficiency in HTML, CSS, JavaScript, and responsive email coding processes.
Strong attention to detail.
Strong project management skills.
Strong quality assurance and testing skills.
Strong verbal, written communication, and organization skills.
Position Type Full time
Compensation Base pay: $64,515.00 – $80,390.00 per year. Pay ranges may vary based on experience, skills, and performance.
Benefits
Paid Vacation/Sick Time
401(k) with company match
Medical, Dental, and Vision benefits
Disability benefits
Health Savings Account
Flexible Spending Account
Life Insurance
Parental leave
Employee Assistance Program
Associate Volunteer Program
Location Regions Center, Birmingham, Alabama
Equal Opportunity Employer Regions is an Equal Opportunity Employer. We value diversity and inclusion and are committed to a work environment free from discrimination. We welcome and consider applicants of all backgrounds, including disabled individuals and veterans.
Apply Applications are accepted electronically through the Regions career site for a minimum of five business days from the date of posting.
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Primary Responsibilities
Develop, test, deploy, and maintain accessible campaigns and related assets in Salesforce Marketing Cloud (SFMC) using Content Builder, Email Studio, and Journey Builder.
Partner with Marketing Strategy leads to design, streamline, and optimize SFMC journeys.
Identify and implement new SFMC features and data related to the platform and its applications.
Partner with IT and Salesforce CRM on data integration projects and troubleshooting.
Utilize Marketing Cloud Einstein to leverage AI-driven personalization for emails.
Document campaign processes, templates, and standard methodologies to support scalability.
Assist in finding, documenting, and discussing ongoing maintenance issues, bugs, and needed enhancements.
Ensure quality work via manual and automated checks and tools.
Provide real‑time feedback on the feasibility of various design and/or business solutions.
Requirements
Bachelor’s degree in Business, Communications, or Marketing.
Four (4) years of hands‑on experience in Salesforce Marketing Cloud (e.g., Email Studio, Content Builder, Journey Builder, Automation Studio).
Experience leveraging data extensions, contact records, and subscriber data for targeted communications.
Experience working with JIRA or other project management tools to track and release work.
Preferences
Salesforce Marketing Cloud Email Specialist or Developer certification.
Experience working with Agile development methodologies.
Skills and Competencies
Ability to prioritize, meet deadlines, and thrive in a fast‑paced environment.
Knowledge of ADA standards and guidelines.
Knowledge of API integrations between CRM and Marketing Cloud.
Knowledge of eCommerce and/or banking industry.
Proficiency in HTML, CSS, JavaScript, and responsive email coding processes.
Strong attention to detail.
Strong project management skills.
Strong quality assurance and testing skills.
Strong verbal, written communication, and organization skills.
Position Type Full time
Compensation Base pay: $64,515.00 – $80,390.00 per year. Pay ranges may vary based on experience, skills, and performance.
Benefits
Paid Vacation/Sick Time
401(k) with company match
Medical, Dental, and Vision benefits
Disability benefits
Health Savings Account
Flexible Spending Account
Life Insurance
Parental leave
Employee Assistance Program
Associate Volunteer Program
Location Regions Center, Birmingham, Alabama
Equal Opportunity Employer Regions is an Equal Opportunity Employer. We value diversity and inclusion and are committed to a work environment free from discrimination. We welcome and consider applicants of all backgrounds, including disabled individuals and veterans.
Apply Applications are accepted electronically through the Regions career site for a minimum of five business days from the date of posting.
#J-18808-Ljbffr