Presidian Hospitality
Customer Marketing Manager, The Springs Resort and Spa - D
Presidian Hospitality, Durango, Colorado, us, 81302
Customer Marketing Manager, The Springs Resort and Spa – D
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Position Overview
Are you a relationship‑driven marketer who finds energy in connecting data, storytelling, and guest experience? Do you love turning insights into meaningful moments that inspire people to return again and again?
Description (Full Time)
Are you a relationship‑driven marketer who finds energy in connecting data, storytelling, and guest experience? Do you love turning insights into meaningful moments that inspire people to return again and again?
The Springs Resort
is looking for a
Customer Marketing Manager
to lead lifecycle and CRM marketing. This role is equal parts strategist and connector: someone who understands how to use guest insights, segmentation, and automation to build emotional loyalty and drive revenue. Working closely with property marketing teams, you’ll help shape how our guests stay engaged before, during, and long after their visit.
Work Environment & Schedule
Status: Full‑time, Exempt
Compensation: $80,000–$95,000 annual salary
Eligible for: Benefits + Annual Performance Bonus
Reporting structure: Reports to VP of Marketing; key business partners: Marketing Manager, Creative, Resort GM
Customer & Lifecycle Marketing
Lead CRM and lifecycle programs to deepen guest relationships, drive repeat visitation and grow revenue
Design and execute audience segmentation, personalized journeys, and automated campaigns across email, SMS, and digital channels.
Translate guest sentiment, NPS, and survey data into strategies that improve satisfaction and loyalty.
Partner with property marketing specialists to align storytelling and offers that reflect each resort’s unique experience.
Cross‑Property Collaboration
Maintain brand consistency across guest communications for The Springs Resort Murrieta Hot Springs Resort
Work with Brand and Creative teams to develop campaigns that express the emotional value of geothermal wellness.
Coordinate CRM‑driven messaging for seasonal campaigns, promotions, and on‑property experiences.
Data, Tools & Insights
Manage CRM platforms (HubSpot, Revinate, or equivalent) to deliver automated, insight‑driven communication.
Collaborate with analytics teams to measure performance, conversion, and guest lifetime value.
Enhance first‑party data capture and audience accuracy across digital and on‑site touchpoints.
Support development and maintenance of the Customer Data Platform to inform smarter segmentation and personalization.
Strategic Initiatives
Support rollout of new loyalty and membership programs across the Brand portfolio.
Partner on cross‑property guest retention, value‑driver studies, and customer research.
Share CRM and lifecycle marketing best practices across teams to strengthen performance.
Branding
Ensure consistent branding across all content channels and materials to maintain a cohesive and recognizable brand identity.
Requirements
5–8 years of experience in CRM, loyalty, or customer marketing; hospitality or wellness background preferred
Proven success building lifecycle marketing frameworks—from acquisition through retention and reactivation
Skilled in CRM systems (HubSpot, Revinate, Salesforce, or similar) and analytics platforms
Database management knowledge and experience
Experience integrating CRM data with digital ad platforms (Meta, Google, programmatic) to improve targeting and remarketing efficiency
Analytical mindset with deep comfort in data interpretation—can connect CRM metrics (LTV, retention, churn, conversion) to marketing ROI. Ability to distill data into meaningful insights and tell a story
Experience collaborating with technology or data teams on CDP, customer data lakes, or CRM integrations (API, LiveRamp, etc.)
Strong understanding of guest or customer segmentation models, including psychographic and behavioral analysis
Excellent cross‑functional communicator, skilled at influencing brand, creative, operations, and executive teams
Comfortable working in an entrepreneurial environment—can balance strategy and hands‑on execution, results driven
Passion for wellness, hospitality, and human‑centered marketing, with an intuitive sense of what drives emotional loyalty
Full Time: 40‑45 hours per week
Hourly Range: $80k‑95k DOE
Schedule: Primarily weekday hours with occasional evening/weekend support for campaigns or project deadlines
Work Mode: Hybrid
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Get AI‑powered advice on this job and more exclusive features.
Position Overview
Are you a relationship‑driven marketer who finds energy in connecting data, storytelling, and guest experience? Do you love turning insights into meaningful moments that inspire people to return again and again?
Description (Full Time)
Are you a relationship‑driven marketer who finds energy in connecting data, storytelling, and guest experience? Do you love turning insights into meaningful moments that inspire people to return again and again?
The Springs Resort
is looking for a
Customer Marketing Manager
to lead lifecycle and CRM marketing. This role is equal parts strategist and connector: someone who understands how to use guest insights, segmentation, and automation to build emotional loyalty and drive revenue. Working closely with property marketing teams, you’ll help shape how our guests stay engaged before, during, and long after their visit.
Work Environment & Schedule
Status: Full‑time, Exempt
Compensation: $80,000–$95,000 annual salary
Eligible for: Benefits + Annual Performance Bonus
Reporting structure: Reports to VP of Marketing; key business partners: Marketing Manager, Creative, Resort GM
Customer & Lifecycle Marketing
Lead CRM and lifecycle programs to deepen guest relationships, drive repeat visitation and grow revenue
Design and execute audience segmentation, personalized journeys, and automated campaigns across email, SMS, and digital channels.
Translate guest sentiment, NPS, and survey data into strategies that improve satisfaction and loyalty.
Partner with property marketing specialists to align storytelling and offers that reflect each resort’s unique experience.
Cross‑Property Collaboration
Maintain brand consistency across guest communications for The Springs Resort Murrieta Hot Springs Resort
Work with Brand and Creative teams to develop campaigns that express the emotional value of geothermal wellness.
Coordinate CRM‑driven messaging for seasonal campaigns, promotions, and on‑property experiences.
Data, Tools & Insights
Manage CRM platforms (HubSpot, Revinate, or equivalent) to deliver automated, insight‑driven communication.
Collaborate with analytics teams to measure performance, conversion, and guest lifetime value.
Enhance first‑party data capture and audience accuracy across digital and on‑site touchpoints.
Support development and maintenance of the Customer Data Platform to inform smarter segmentation and personalization.
Strategic Initiatives
Support rollout of new loyalty and membership programs across the Brand portfolio.
Partner on cross‑property guest retention, value‑driver studies, and customer research.
Share CRM and lifecycle marketing best practices across teams to strengthen performance.
Branding
Ensure consistent branding across all content channels and materials to maintain a cohesive and recognizable brand identity.
Requirements
5–8 years of experience in CRM, loyalty, or customer marketing; hospitality or wellness background preferred
Proven success building lifecycle marketing frameworks—from acquisition through retention and reactivation
Skilled in CRM systems (HubSpot, Revinate, Salesforce, or similar) and analytics platforms
Database management knowledge and experience
Experience integrating CRM data with digital ad platforms (Meta, Google, programmatic) to improve targeting and remarketing efficiency
Analytical mindset with deep comfort in data interpretation—can connect CRM metrics (LTV, retention, churn, conversion) to marketing ROI. Ability to distill data into meaningful insights and tell a story
Experience collaborating with technology or data teams on CDP, customer data lakes, or CRM integrations (API, LiveRamp, etc.)
Strong understanding of guest or customer segmentation models, including psychographic and behavioral analysis
Excellent cross‑functional communicator, skilled at influencing brand, creative, operations, and executive teams
Comfortable working in an entrepreneurial environment—can balance strategy and hands‑on execution, results driven
Passion for wellness, hospitality, and human‑centered marketing, with an intuitive sense of what drives emotional loyalty
Full Time: 40‑45 hours per week
Hourly Range: $80k‑95k DOE
Schedule: Primarily weekday hours with occasional evening/weekend support for campaigns or project deadlines
Work Mode: Hybrid
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