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Chad Jones Law

Digital Content Specialist

Chad Jones Law, College Station, Texas, United States, 77840

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Chad Jones Law isn’t your traditional law firm, we’re a catalyst for change. We move with purpose, challenge the expected, and create space for bold ideas. Here, you’re not just taking a job; you’re stepping into an opportunity to shape your own path inside a firm that’s actively rewriting the rules.

With a long-standing reputation for excellence, we’re committed to cultivating growth, sparking innovation, and building a community where people support and elevate one another. We don’t settle for the status quo. We push boundaries, pursue progress, and champion every individual’s potential.

Key Responsibilities Social Media Strategy & Execution (Primary Focus)

Develop a

content strategy and posting calendar

aligned with firm branding, community initiatives, and marketing KPIs (engagement, reach, CTR, follower growth, etc.)

Create and publish daily/weekly content across Facebook, Instagram, TikTok, YouTube, and LinkedIn

Capture

high-quality video footage and photos

at firm events, community activities, client stories, attorney features, and behind-the-scenes moments

Edit and produce branded short-form videos, reels, stories, and graphics

Monitor comment activity and follower engagement, ensuring responses are on-brand and timely

Collaborate with the marketing director and intake/engagement teams to highlight internal culture, wins, anniversaries, and community involvement

Identify social media trends, hooks, and opportunities to enhance brand presence

Build relationships with local collaborators, influencers, and community partners

Content Creation & Brand Development

Develop custom branded graphics, carousels, thumbnails, event promos, and marketing assets

Maintain visual consistency across all digital channels using brand guidelines

Support photography and videography needs for campaigns, testimonials, and events

Website & SEO (SEM Rush + WordPress)

Write and publish SEO-informed

blog posts

, legal guides, and content pages that support organic traffic growth

Update website pages, headers, bio sections, and landing pages using WordPress

Use

SEMrush

to identify keyword opportunities, content gaps, and topics that can improve rankings

Track organic traffic growth and assist in reporting improvements

Optimize content for readability, search intent, and conversion

Community & Culture Storytelling

Attend firm-sponsored events to capture stories and footage that reflect the “Get Chad” community-oriented brand

Work with the Engagement Team to promote internal culture and showcase staff moments for social channels

Support sponsorship activations by gathering high-quality content and storytelling assets

Qualifications Required

1–3 years of experience in digital marketing, content creation, or social media management

Strong ability to film and photograph content using smartphone or basic camera equipment

Proficient with Canva or Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator is a plus)

Experience using WordPress and basic understanding of website content management

Familiarity with SEMRush or similar SEO research tools

Excellent copywriting, storytelling, and editing skills

Ability to translate brand voice into engaging content

Reliable, proactive, and able to manage multiple projects simultaneously

Preferred

Experience working in legal, medical, agency, or professional services industries

Understanding of KPIs for social media growth and organic search

Ability to manage small video shoots and produce social-ready content

Knowledge of Texas markets or community-based content strategies

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