Digital Content Specialist Job at Chad Jones Law in College Station

Chad Jones Law isn’t your traditional law firm, we’re a catalyst for change. We move with purpose, challenge the expected, and create space for bold ideas. Here, you’re not just taking a job; you’re stepping into an opportunity to shape your own path inside a firm that’s actively rewriting the rules.

With a long-standing reputation for excellence, we’re committed to cultivating growth, sparking innovation, and building a community where people support and elevate one another. We don’t settle for the status quo. We push boundaries, pursue progress, and champion every individual’s potential.

Key Responsibilities

Social Media Strategy & Execution (Primary Focus)

• Develop a content strategy and posting calendar aligned with firm branding, community initiatives, and marketing KPIs (engagement, reach, CTR, follower growth, etc.)
• Create and publish daily/weekly content across Facebook, Instagram, TikTok, YouTube, and LinkedIn
• Capture high-quality video footage and photos at firm events, community activities, client stories, attorney features, and behind-the-scenes moments
• Edit and produce branded short-form videos, reels, stories, and graphics
• Monitor comment activity and follower engagement, ensuring responses are on-brand and timely
• Collaborate with the marketing director and intake/engagement teams to highlight internal culture, wins, anniversaries, and community involvement
• Identify social media trends, hooks, and opportunities to enhance brand presence
• Build relationships with local collaborators, influencers, and community partners

Content Creation & Brand Development

• Develop custom branded graphics, carousels, thumbnails, event promos, and marketing assets
• Maintain visual consistency across all digital channels using brand guidelines
• Support photography and videography needs for campaigns, testimonials, and events

Website & SEO (SEM Rush + WordPress)

• Write and publish SEO-informed blog posts , legal guides, and content pages that support organic traffic growth
• Update website pages, headers, bio sections, and landing pages using WordPress
• Use SEMrush to identify keyword opportunities, content gaps, and topics that can improve rankings
• Track organic traffic growth and assist in reporting improvements
• Optimize content for readability, search intent, and conversion

Community & Culture Storytelling

• Attend firm-sponsored events to capture stories and footage that reflect the “Get Chad” community-oriented brand
• Work with the Engagement Team to promote internal culture and showcase staff moments for social channels
• Support sponsorship activations by gathering high-quality content and storytelling assets

Qualifications

Required

• 1–3 years of experience in digital marketing, content creation, or social media management
• Strong ability to film and photograph content using smartphone or basic camera equipment
• Proficient with Canva or Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator is a plus)
• Experience using WordPress and basic understanding of website content management
• Familiarity with SEMRush or similar SEO research tools
• Excellent copywriting, storytelling, and editing skills
• Ability to translate brand voice into engaging content
• Reliable, proactive, and able to manage multiple projects simultaneously

Preferred

• Experience working in legal, medical, agency, or professional services industries
• Understanding of KPIs for social media growth and organic search
• Ability to manage small video shoots and produce social-ready content
• Knowledge of Texas markets or community-based content strategies