WSA – Wonderful Sound for All
Marketing Operations Specialist (CRM Management)
WSA – Wonderful Sound for All, Tampa, Florida, us, 33646
Marketing Operations Specialist (CRM Management)
WSAudiology is a global leader in the hearing aid industry. Together with our 12,000 colleagues in 130 countries, we invite you to help unlock human potential by bringing back hearing for millions of people around the world.
Part of WSAudiology group, HearUSA is on a mission to reframe the world of hearing care and set the highest standard in modern hearing health. With an extensive network of 4,000 independent Hearing Care Professionals and more than 350 centers in U.S., we strive every day to provide each individual with the care, knowledge and experience they deserve.
Summary We are seeking a highly organized and detail-oriented Digital Marketing Operations Specialist to oversee the daily execution and optimization of our paid digital marketing efforts, CRM campaigns, and agency partnerships. This role will be instrumental in driving performance across digital channels, supporting hyperlocal marketing initiatives, and ensuring seamless campaign operations and reporting.
Responsibilities
Serve as the specialist for executing B2C digital touchpoints/audiences and marketing automation
Provide thought leadership and digital best practices to the overall marketing team around campaign communications, audience targeting through digital channels
Manage daily operations of our primary Paid Digital Performance Agency
Serve as the digital liaison in campaign creative meetings, translating platform insights into actionable creative direction
Oversee hyperlocal marketing agencies, including campaign execution, budget tracking, and performance reporting
Onboard and test new agencies and support digital channel testing and new channel expansion strategy and deployment
Create and maintain GA4-based and campaign performance dashboards, assessing KPIs and ROI reports for leadership
Prepare campaign calendar, deployment, overviews and optimization/best practice summaries across Direct Mail, Email, and SMS/MMS
Manage paid media budgets, including PO creation, pacing, and in-platform budget tracking
Support CRM campaign operations including list management, deployment, and automation setup
Maintain marketing phone number assignments and update DNM/DNC files for print partners
Validate client incentive requests and returns via CRM and coordinate with fulfillment vendors and center staff
Work with copywriter and designer to develop and deploy manual email and SMS/MMS campaigns using approved assets and lists
Coordinate UAT testing, validate campaign accuracy, and resolve reporting inconsistencies
Collaborate with the digital team to manage URLs, QR codes, and landing page updates
Participate in roundtables and workshops to enhance customer experience touchpoints
Build, test, and deploy email marketing campaigns using ClickDimensions CRM
Responsible for optimizing the platform, creating and managing email campaigns, audience development and segmentation, customer journey design, and implementation
Own standard digital reporting, monitor website and digital channel performance, analyze trends – providing analytic reporting from digital channels with insights and recommendations to key internal stakeholders
Support paid media campaign execution, turning concept into an integrated digital marketing campaigns that meet business goals and objectives
Qualifications
Bachelor’s degree
At least 2 years of Digital Marketing experience
Proven experience supporting paid media and customer journey campaigns (Social, Display, Search, Email, SMS)
Strong understanding of campaign creation and creative collaboration
Proficiency in GA4 and advanced Excel (pivot tables, modeling)
Experience with CRM platforms, preferably Microsoft Dynamics and ClickDimensions
Excellent communication skills and ability to work cross-functionally
Detail-oriented, proactive, and a self-starter
Lifestyle & Benefits
Comprehensive Benefits Package
Paid Holidays & PTO Policy
401k Matching Program
Tuition Reimbursement
Employee, Family & Friends Hearing Aid Discount Program
Service Days & Diversity, Equity & Inclusion Initiatives
The Company provides equal opportunity to all employees and prospective employees without regard to race, color, creed, religion, national origin, ancestry, sex, age, physical or mental disability, marital status, pregnancy, genetic information, sexual orientation, gender identity, protected veteran or military status, or any other consideration not related to the person’s ability to do the job or otherwise made unlawful by federal, state, or local law. Seniority level
Entry level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Medical Equipment Manufacturing
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Part of WSAudiology group, HearUSA is on a mission to reframe the world of hearing care and set the highest standard in modern hearing health. With an extensive network of 4,000 independent Hearing Care Professionals and more than 350 centers in U.S., we strive every day to provide each individual with the care, knowledge and experience they deserve.
Summary We are seeking a highly organized and detail-oriented Digital Marketing Operations Specialist to oversee the daily execution and optimization of our paid digital marketing efforts, CRM campaigns, and agency partnerships. This role will be instrumental in driving performance across digital channels, supporting hyperlocal marketing initiatives, and ensuring seamless campaign operations and reporting.
Responsibilities
Serve as the specialist for executing B2C digital touchpoints/audiences and marketing automation
Provide thought leadership and digital best practices to the overall marketing team around campaign communications, audience targeting through digital channels
Manage daily operations of our primary Paid Digital Performance Agency
Serve as the digital liaison in campaign creative meetings, translating platform insights into actionable creative direction
Oversee hyperlocal marketing agencies, including campaign execution, budget tracking, and performance reporting
Onboard and test new agencies and support digital channel testing and new channel expansion strategy and deployment
Create and maintain GA4-based and campaign performance dashboards, assessing KPIs and ROI reports for leadership
Prepare campaign calendar, deployment, overviews and optimization/best practice summaries across Direct Mail, Email, and SMS/MMS
Manage paid media budgets, including PO creation, pacing, and in-platform budget tracking
Support CRM campaign operations including list management, deployment, and automation setup
Maintain marketing phone number assignments and update DNM/DNC files for print partners
Validate client incentive requests and returns via CRM and coordinate with fulfillment vendors and center staff
Work with copywriter and designer to develop and deploy manual email and SMS/MMS campaigns using approved assets and lists
Coordinate UAT testing, validate campaign accuracy, and resolve reporting inconsistencies
Collaborate with the digital team to manage URLs, QR codes, and landing page updates
Participate in roundtables and workshops to enhance customer experience touchpoints
Build, test, and deploy email marketing campaigns using ClickDimensions CRM
Responsible for optimizing the platform, creating and managing email campaigns, audience development and segmentation, customer journey design, and implementation
Own standard digital reporting, monitor website and digital channel performance, analyze trends – providing analytic reporting from digital channels with insights and recommendations to key internal stakeholders
Support paid media campaign execution, turning concept into an integrated digital marketing campaigns that meet business goals and objectives
Qualifications
Bachelor’s degree
At least 2 years of Digital Marketing experience
Proven experience supporting paid media and customer journey campaigns (Social, Display, Search, Email, SMS)
Strong understanding of campaign creation and creative collaboration
Proficiency in GA4 and advanced Excel (pivot tables, modeling)
Experience with CRM platforms, preferably Microsoft Dynamics and ClickDimensions
Excellent communication skills and ability to work cross-functionally
Detail-oriented, proactive, and a self-starter
Lifestyle & Benefits
Comprehensive Benefits Package
Paid Holidays & PTO Policy
401k Matching Program
Tuition Reimbursement
Employee, Family & Friends Hearing Aid Discount Program
Service Days & Diversity, Equity & Inclusion Initiatives
The Company provides equal opportunity to all employees and prospective employees without regard to race, color, creed, religion, national origin, ancestry, sex, age, physical or mental disability, marital status, pregnancy, genetic information, sexual orientation, gender identity, protected veteran or military status, or any other consideration not related to the person’s ability to do the job or otherwise made unlawful by federal, state, or local law. Seniority level
Entry level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Medical Equipment Manufacturing
#J-18808-Ljbffr