Margaritaville at Sea
Marketing Analytics & CRM Manager
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Marketing Analytics & CRM Manager
role at
Margaritaville at Sea .
Responsibilities The Marketing Analytics & CRM Manager is responsible for optimizing marketing performance and maximizing customer lifetime value through data‑driven strategies. The role oversees the data, reporting, and operations of the CRM platform, ensuring seamless execution of campaigns across email, SMS, and paid media. Collaborating closely with creative, digital, and product teams, the manager leverages analytical insights and operational excellence to drive measurable growth and continuous improvement in marketing effectiveness.
Essential Functions
Manage and optimize CRM platforms including email, SMS, and customer data integrations to ensure seamless communication and personalization.
Analyze performance marketing metrics using tools like Google Analytics, paid media reports, and acquisition funnels to identify opportunities and improve campaign effectiveness.
Deliver dashboards and insights that track key performance indicators such as ROI, Customer Acquisition Cost (CAC), and Lifetime Value (LTV).
Execute and automate lifecycle campaigns that enhance customer acquisition, engagement, and retention through targeted messaging and workflows.
Collaborate cross‑functionally with brand, creative, and e‑commerce teams to develop and implement data‑driven marketing strategies.
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Marketing Analytics & CRM Manager
role at
Margaritaville at Sea .
Responsibilities The Marketing Analytics & CRM Manager is responsible for optimizing marketing performance and maximizing customer lifetime value through data‑driven strategies. The role oversees the data, reporting, and operations of the CRM platform, ensuring seamless execution of campaigns across email, SMS, and paid media. Collaborating closely with creative, digital, and product teams, the manager leverages analytical insights and operational excellence to drive measurable growth and continuous improvement in marketing effectiveness.
Essential Functions
Manage and optimize CRM platforms including email, SMS, and customer data integrations to ensure seamless communication and personalization.
Analyze performance marketing metrics using tools like Google Analytics, paid media reports, and acquisition funnels to identify opportunities and improve campaign effectiveness.
Deliver dashboards and insights that track key performance indicators such as ROI, Customer Acquisition Cost (CAC), and Lifetime Value (LTV).
Execute and automate lifecycle campaigns that enhance customer acquisition, engagement, and retention through targeted messaging and workflows.
Collaborate cross‑functionally with brand, creative, and e‑commerce teams to develop and implement data‑driven marketing strategies.
#J-18808-Ljbffr