Humana
Senior Associate, Marketing Lifecycle Analytics
Join to apply for the Senior Associate, Marketing Lifecycle Analytics role at Humana.
Base Pay Range $117,600.00/yr - $161,700.00/yr
Scope Become a part of our caring community and help us put health first. Humana’s Lifecycle Analytics team delivers insights that improve member engagement across the customer journey. As a Senior Associate, Marketing Lifecycle Analytics, you will lead data initiatives that measure and optimize engagement strategies across channels and segments.
Key Responsibilities
Lead analysis and reporting of engagement data across campaigns and channels.
Collaborate with marketing, analytics, and strategy teams to optimize member experiences.
Develop insights and recommendations to improve engagement outcomes.
Document methodologies and contribute to continuous improvement efforts.
Support governance and compliance activities related to engagement data.
Required Qualifications
Bachelor’s or advanced degree in economics, statistics, mathematics, computer science, or a related field.
4+ years of experience in engagement or lifecycle analytics or master’s degree in economics, statistics, mathematics, computer science, or a related field.
Strong analytical and communication skills.
4+ years of experience with data visualization, modeling, and reporting tools.
3+ years of experience with programming languages (e.g., Python, R, SQL).
Preferred Qualifications
Familiarity with customer journey analytics and segmentation.
Exposure to healthcare or insurance marketing environments.
Experience with campaign performance measurement.
Work at Home Information
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested.
Satellite, cellular, and microwave connection can be used only if approved by leadership.
Associates who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi‑weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office associates with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.
Virtual Pre‑Screen
As part of our hiring process for this opportunity, we are using an interviewing technology called HireVue to enhance our hiring and decision‑making ability. HireVue allows us to quickly connect and gain valuable information from you pertaining to your relevant skills and experience at a time that is best for your schedule.
If you are selected to move forward in the process, you will receive a text message inviting you to participate in a HireVue prescreen. In this prescreen, you will receive a set of questions via text and given the opportunity to respond to each question. You should anticipate this prescreen taking about 15 minutes. Your responses will be reviewed and if selected to move forward, you will be contacted with additional details involving the next step in the process.
Alert: Humana values personal identity protection. Please be aware that applicants selected for leader review may be asked to provide their social security number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website.
Travel While this is a remote position, occasional travel to Humana’s offices for training or meetings may be required.
Scheduled Weekly Hours 40
Pay Range $117,600 - $161,700 per year. This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description Of Benefits Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole‑person well‑being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short‑term and long‑term disability, life insurance and many other opportunities.
Application Deadline 11‑23‑2025
Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
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Base Pay Range $117,600.00/yr - $161,700.00/yr
Scope Become a part of our caring community and help us put health first. Humana’s Lifecycle Analytics team delivers insights that improve member engagement across the customer journey. As a Senior Associate, Marketing Lifecycle Analytics, you will lead data initiatives that measure and optimize engagement strategies across channels and segments.
Key Responsibilities
Lead analysis and reporting of engagement data across campaigns and channels.
Collaborate with marketing, analytics, and strategy teams to optimize member experiences.
Develop insights and recommendations to improve engagement outcomes.
Document methodologies and contribute to continuous improvement efforts.
Support governance and compliance activities related to engagement data.
Required Qualifications
Bachelor’s or advanced degree in economics, statistics, mathematics, computer science, or a related field.
4+ years of experience in engagement or lifecycle analytics or master’s degree in economics, statistics, mathematics, computer science, or a related field.
Strong analytical and communication skills.
4+ years of experience with data visualization, modeling, and reporting tools.
3+ years of experience with programming languages (e.g., Python, R, SQL).
Preferred Qualifications
Familiarity with customer journey analytics and segmentation.
Exposure to healthcare or insurance marketing environments.
Experience with campaign performance measurement.
Work at Home Information
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested.
Satellite, cellular, and microwave connection can be used only if approved by leadership.
Associates who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi‑weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office associates with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.
Virtual Pre‑Screen
As part of our hiring process for this opportunity, we are using an interviewing technology called HireVue to enhance our hiring and decision‑making ability. HireVue allows us to quickly connect and gain valuable information from you pertaining to your relevant skills and experience at a time that is best for your schedule.
If you are selected to move forward in the process, you will receive a text message inviting you to participate in a HireVue prescreen. In this prescreen, you will receive a set of questions via text and given the opportunity to respond to each question. You should anticipate this prescreen taking about 15 minutes. Your responses will be reviewed and if selected to move forward, you will be contacted with additional details involving the next step in the process.
Alert: Humana values personal identity protection. Please be aware that applicants selected for leader review may be asked to provide their social security number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website.
Travel While this is a remote position, occasional travel to Humana’s offices for training or meetings may be required.
Scheduled Weekly Hours 40
Pay Range $117,600 - $161,700 per year. This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description Of Benefits Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole‑person well‑being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short‑term and long‑term disability, life insurance and many other opportunities.
Application Deadline 11‑23‑2025
Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
#J-18808-Ljbffr