Marketing Analyst / Brand Marketing Analyst Job at KellyMitchell Group in New Yo

Job Summary:

Our client is seeking a Marketing Analyst / Brand Marketing Analyst to join their team! This position is located in New York, New York.

Duties:

• Manage campaign setup, pacing, and optimization within DSPs such as Yahoo DSP, Amazon DSP, DV360, etc.
• Execute campaign management workflows: creative trafficking, audience setup, flighting, and reporting to drive reporting
• Lead campaign QA and troubleshooting to ensure accurate delivery and reporting
• Build and analyze campaign reports to surface insights and inform next steps
• Share results from campaign performance data for optimization analysis and post-campaign reporting
• Partner with the team and external vendors to execute pilot campaigns and emerging channel tests
• Maintain campaign trackers, budgets, and documentation to ensure smooth execution
• Contribute to playbooks and process improvements for emerging channel activation
• Support cross-channel learning by documenting test outcomes and key learnings
• Stay current on new DSP capabilities, ad formats, and targeting innovations within the programmatic landscape

Desired Skills/Experience:

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field
• 2+ years of hands-on experience in digital media planning, buying, or programmatic activation
• Proven experience managing campaigns directly within DSP platforms such as DV360, Yahoo DSP, or Amazon DSP
• Strong understanding of programmatic media fundamentals, including audience targeting, bidding strategies, optimization techniques, and key performance metrics
• Highly analytical mindset with the ability to interpret campaign data, generate insights, and recommend actionable optimizations
• Excellent organizational skills with the ability to manage multiple campaigns simultaneously while maintaining accuracy and accountability
• Strong collaboration and communication skills, with the ability to work effectively across cross-functional teams
• Passion for digital innovation and a keen interest in emerging programmatic channels

Benefits:

• Medical, Dental, & Vision Insurance Plans
• Employee-Owned Profit Sharing (ESOP)
• 401K offered

The approximate pay range for this position is between $37.68 and $49.54. Please note that the pay range provided is a good faith estimate. Final compensation may vary based on factors including but not limited to background, knowledge, skills, and location. We comply with local wage minimums.