Weichert is hiring: Social Media Manager/Graphic Designer - Morris Plains, NJ in

Job Description

Weichert Co is hiring a Social Media Manager/Graphic Designer in Morris Plains, NJ. The role is responsible for assisting with day‑to‑day planning, execution, reporting and research of the social media strategy, driving the company’s brand presence across platforms such as TikTok, Instagram, Facebook, LinkedIn and YouTube. The candidate will develop editorial and content strategies across social media channels, identify and target key audiences to increase engagement and awareness for the Weichert brand, and help create messaging for marketing campaigns, public relations, blogger outreach and other communications.

Responsibilities

• Manage and execute daily operations and initiatives, including editorial calendars, content development and user engagement.
• Oversee the development of social‑specific content across all media channels, ensuring brand priorities are met (images, video, copy).
• Work with the creative team to develop measurable objectives and innovative strategies for expanding Weichert’s social media presence.
• Ensure branding consistency across all platforms and campaigns.
• Contribute to rebranding efforts as needed.
• Collaborate directly with stakeholders and SMEs to understand business needs and goals, creating impactful messaging that inspires positive perceptions or actions.
• Develop specific, measurable objectives and innovative strategies to build the Company’s social media presence and advance the brand and message.
• Manage and maintain a library of content assets that speak to the target audience and drive engagement.
• Set up and optimize social media pages to enhance visibility and engagement.
• Stay updated on social media trends, algorithms and design innovations to keep the brand’s content fresh and competitive.
• Prepare and present design concepts and rough drafts to internal teams and stakeholders for review.
• Maintain templates, personas, mockups, user flows, prototypes and other design assets for assigned projects.
• Ensure all assets meet brand guidelines and are up to date for future use.
• Identify and report key performance indicators (KPIs) for organic and paid advertising campaigns.
• Monitor social activity for brand and service issues requiring immediate attention and ensure crisis communication plans are effectively followed.
• Support employee and agent engagement efforts through social media to amplify their roles as Company advocates.
• Create presentations on social media best practices for internal training and education.
• Remain immersed in emerging technologies, media and competitive landscape to identify hot new trends that are scalable for the business.
• Perform other duties as assigned.

Requirements

• Bachelor’s degree in Marketing, Graphic Design or a related field, or proven experience as a Social Media Manager with a focus on content creation.
• Portfolio on request.
• Minimum 3 years of experience in a social media capacity, with prior work for a retail or consumer packaged goods brand a plus.
• Minimum 2 years of experience in a graphic design and print production role, with proven skills in brand work required.
• Experience managing social media initiatives in a corporate setting required.
• Knowledge of real estate marketing is a plus.
• Passion for social media with strong knowledge of platforms such as Hootsuite, Sprout Social, Metricool or other planning tools.
• Experience in video editing and animation for social media.
• Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and Canva.
• Demonstrated proficiency in writing, editing and interviewing.
• Knowledge of social media platforms, best practices, analytics tools and print media.
• Ability to work on multiple projects, meet deadlines and adapt to changing priorities.
• Strong communication and collaboration skills with a user‑centric design approach.
• Ability to adapt communication style to audience and prepare messages for multiple audiences.
• Knowledge of corporate social media legal guidelines across platforms.
• Attention to detail and ability to work independently in a fast‑paced, deadline‑oriented environment.
• Ability to think creatively and strategically; self‑motivated and proactive.
• Proven social media and networking expertise with high engagement KPIs.

The estimated base salary range for this position is $60,000 to $70,000 annually. Pay will be dependent on factors including relevant skills, education, experience, location and certifications.

Weichert offers a comprehensive suite of benefit programs to all eligible employees, including medical, dental, vision, life and disability coverage, 401(k) retirement savings, paid time off, flexible spending accounts and more.