Director of Marketing
Location: Burlington, Vermont
Job Type: Full-Time, On-Site
Reports To: CEO
About Skida
Founded in 2008, Skida creates outdoor accessories that serve as vessels for self-expression, combining style and functionality through whimsical patterns and high-performance materials. Based in Burlington, Vermont, Skida is committed to reducing its environmental impact by utilizing domestic production, recycled materials, and upcycling fabrics into innovative new accessories. To learn more about Skida’s fresh perspective, visit skida.com.
Position Summary
Skida is seeking a dynamic, strategic, and creative Director of Marketing to lead our brand into its next chapter of growth. This role blends analytical rigor with imaginative storytelling to shape Skida’s presence across all channels. You will own our direct-to-consumer performance, guide the Go-To-Market (GTM) strategy at least a year ahead, and ensure every digital and brand touchpoint reflects Skida’s joyful, adventurous ethos.
The ideal candidate is a data-driven leader with a deep understanding of D2C growth, creative marketing, and the outdoor/lifestyle consumer. You will lead a talented team across Brand and E-Commerce, fostering collaboration, curiosity, and executional excellence.
Key Responsibilities
Marketing Strategy & Go-To-Market Leadership
- Build and lead Skida’s annual + seasonal marketing strategy through a structured GTM process.
- Align cross-functional teams (Sales, Product, Operations) around key priorities, calendars, and forecasts.
- Translate company goals into clear marketing KPIs and measurable outcomes.
- Guide integrated campaign and storytelling calendars across E-Commerce, Wholesale, Custom, and Retail.
Performance Marketing & Customer Insights
- Serve as Skida’s customer insights expert—segmenting audiences, analyzing behavior, and maximizing LTV through Shopify, Klaviyo, and GA4.
- Own paid and owned channel performance, setting ROAS and CAC/LTV targets and steering spend for maximum ROI.
- Lead A/B testing and rapid experimentation across digital channels.
- Present monthly performance insights and optimization recommendations.
E-Commerce & Digital Growth
- Own D2C business results, partnering on revenue, conversion, and channel-level goals.
- Champion UX enhancements and site-content strategy to improve engagement and conversion.
- Partner with Sales and Operations to synchronize demand planning and site readiness.
- Innovate Skida’s digital experience to deepen loyalty and elevate brand delight.
Campaign Development & Creative Expression
- Transform product and brand strategy into compelling, integrated marketing campaigns.
- Lead campaign briefs and ensure all creative assets reflect Skida’s values, personality, and visual identity.
- Oversee partnerships, collaborations, and PR activations that expand brand visibility and community connection.
Cross-Functional Collaboration
- Lead monthly marketing performance reviews and action planning.
- Ensure marketing decisions are informed by product, merchandising, and customer data.
- Align with Sales on channel-focused messaging, assets, and activation plans.
- Manage the marketing budget with Finance, balancing creativity with measurable business impact.
Leadership & Team Development
- Mentor, coach, and inspire the Brand and E-Commerce teams.
- Foster a culture of curiosity, collaboration, creativity, and accountability.
- Keep the team informed on consumer trends, digital innovations, and competitive shifts.
- Build team capabilities in data literacy, campaign development, and cross-functional communication.
Qualifications
- 7–10 years in marketing, D2C, or e-commerce roles; experience in outdoor, lifestyle, or consumer goods preferred.
- Proven leadership across creative and analytical teams.
- Expertise in Shopify, Klaviyo, GA4, Meta Ads, and full-funnel digital strategy.
- Strong ability to blend brand storytelling with data-driven decision making.
- Strategic thinker with excellent analytical, organizational, and communication skills.
- A creative leader with an eye for detail and a passion for building culturally relevant, joyful, and high-performing campaigns.
Success Metrics
- Growth in ROAS, LTV, conversion rate, email engagement, and other performance KPIs.
- Cohesive, on-time execution of campaign + product calendars.
- Effective alignment between Marketing, Sales, and Product.
- D2C revenue growth and improved customer retention.
- Creative innovation through trend-informed campaigns and partnerships.
- Team development and leadership effectiveness.
How to Apply
We have partnered with Dan Lyons of The Richards Group to lead this important search Please send your resume and a cover letter to dlyons@therichardsgrp.com or Dan can be reached at 802-556-1167. Resumes and Cover Letters will be reviewed on a rolling basis.
Skida is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to building an inclusive environment for all employees.