Marketing Manager Job at Mployer in Nashville

Leader empowering organizations to perform optimally and maximize impact About Mployer Advisor Mployer Advisor is the leading independent platform for employee benefits analytics, benchmarking, and transparency. We connect employers, brokers, and carriers through data-driven insights that improve benefit design, performance, and outcomes. Our mission is to help every employer make smarter, more transparent benefits decisions — and we’re growing fast. We’re looking for a creative, data‑driven Marketing Manager to help shape how we tell our story and grow our reach across channels. This role sits at the intersection of brand, demand generation, and engagement — ideal for someone who loves to build, test, and scale campaigns in a fast‑moving, collaborative environment. What You’ll Do Own and evolve our social media strategy across LinkedIn and other key channels — creating content that drives engagement, awareness, and credibility across broker, employer, and industry audiences. Lead our email marketing programs , including newsletters, webinar promotions, drip campaigns, and nurture workflows in HubSpot. Support integrated demand generation campaigns across paid and organic channels (LinkedIn, programmatic, YouTube pre‑roll, content syndication, etc.) to drive awareness and qualified leads. Partner with product marketing to amplify Mployer’s core offerings — including Insights+, Catalyst, Benefit Rating Awards, and Pulse — through thought leadership content, webinars, and campaigns. Develop creative brand initiatives that elevate Mployer’s position as a trusted authority in benefits analytics, including awards, press, events, and partnerships. Track and analyze marketing performance metrics to optimize campaigns and report on impact (leads, engagement, conversions, and reach). Collaborate cross‑functionally with design, product, and sales to ensure alignment across messaging, creative, and pipeline goals. What We’re Looking For 3–5 years of marketing experience with a focus on social media, email marketing, and demand generation. Strong writing and storytelling skills, with the ability to create content that engages both B2B and professional audiences. Hands‑on experience managing campaigns in HubSpot, LinkedIn Campaign Manager, and Google Ads. Comfortable analyzing campaign performance and translating data into actionable insights. Self‑starter who thrives in fast‑paced, high‑growth environments and enjoys working collaboratively across teams. Bonus points for experience in tech, SaaS, or startup environments — or in the insurance, benefits, or HR industry. Why Mployer You’ll be joining a team that’s redefining how the benefits industry makes decisions. We move fast, experiment often, and celebrate data‑driven impact. At Mployer, your ideas directly shape how thousands of brokers and employers experience our platform — and you’ll see the results of your work every day. Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Marketing and Sales / Industries: Software Development Locations and salaries: La Vergne, TN – $85,000–$95,000 (3 weeks ago); Franklin, TN – $110,000–$120,000 (1 day ago) #J-18808-Ljbffr