Scout Motors
Senior Manager, Marketing Operations
Scout Motors, Charlotte, North Carolina, United States, 28245
Charlotte, North Carolina, United States
Here at Scout Motors, we're carrying forward the heritage of one of the most iconic American vehicles in history. A vehicle dating back to 1960. One that forged the path for future generations of rugged SUVs and will do so once again.
But Scout is more than just a brand, it’s a legacy steeped in a culture of exploration, caretaking, and hard work.
The Scout brand is all about respect. Respect for the environment by developing electric vehicles with the capability to get you to any location. Respect for the past and the future by taking an iconic American brand that hasn’t been around for a while, electrifying it, digitizing it, and loading it with American innovation. Respect for communities by creating a company that stands for its people and its customers. And respect for both work and play, with vehicles that are equally at home at a camp site, a job site, or on a Tuesday commute.
At Scout Motors, we empower our talented, inclusive, and entrepreneurial teams to innovate. What makes a Scout employee? Someone who is a visionary and a leader, who seeks new paths and shares lessons learned. A knowledgeable doer who collaborates across the company to build better. A go-getter with unrivaled passion.
Join us at Scout Motors and be part of shaping the future of transportation. If you're ready to drive change and make history, apply now!
What you’ll do
Develop and implement comprehensive marketing strategies and operational plans with a focus on retail marketing.
Manage the retail marketing budget and planning, including forecasting, tracking, and reporting. Lead the yearly planning round for budget and headcount.
Oversee marketing technology platforms, interfacing with I/T and support engineers – Salesforce CRM and marketing cloud, digital assist management. Identify emerging technologies and support future requests.
Administer the digital asset management system to ensure updated and accurate digital assets. Confirm proper system access and legal approvals.
Supervise efforts to source and manage various marketing agencies. Develop with stakeholders the statement of work, contract and performance KPIs. Conduct regular performance reviews and make recommendations for ongoing work.
Liaison with Legal to make certain all retail marketing campaigns are appropriately approved and implemented. Develop and lead a streamlined and efficient approval and feedback process with the legal team.
Monitor and analyze retail campaign performance, customer behavior, and market trends using AI and sophisticated data analytics techniques.
Develop and conduct A/B testing and performance analysis to optimize campaigns. Make recommendations for improved campaign effectiveness.
Manage the marketing vehicle fleet to ensure efficient usage across various marketing needs. Ensure proper care and maintenance of vehicles. Coordinate with logistics on transportation of vehicles.
Lead collaboration and integration efforts with brand, design, product, sales and retail teams to promote maximum success.
Create and maintain marketing performance dashboards and KPIs.
Report to senior leadership on marketing performance, insights, and recommendations.
This role may be based out of the Scout Motors corporate headquarters in Charlotte, NC. This role may be remote to start but will transition to an in-office setting at the headquarters within 6 months of start date. This role is not eligible for remote work in New York City.
The responsibilities of this role require 4-5 days attendance in office with in-person meetings and events regularly.
Applicants should expect that the role will require the ability to convene with Scout colleagues in person and travel to participate in events on behalf of the company from time to time.
What you’ll bring
Bachelor's degree in Marketing, Business Administration, Data Analytics, or a related field. Master’s degree is a plus.
10 years of proven experience in varied marketing roles.
Expertise in marketing automation, CRM, and analytics tools.
Experience directing and managing marketing agencies.
Analytical mindset with a passion for metrics and optimization.
Demonstrated ability to establish and maintain healthy cross-functional relationships with a wide variety of internal and external stakeholders.
Proven track record of building a motivated, high-performing team and developing a fun and productive team culture.
Intuitive ability to navigate organizational complexity and confidently lead strategic, data-driven discussions with top management.
What you'll gain
Competitive insurance including:
Medical, dental, vision and income protection plans
401(k) program with:
An employer match and immediate vesting
Generous Paid Time Off including:
20 days planned PTO, as accrued
40 hours of unplanned PTO and 14 company or floating holidays, annually
Up to 16 weeks of paid parental leave for biological and adoptive parents of all genders
Paid leave for circumstances related to bereavement, jury duty, voting time, or military leave
Corporate Vehicle Program with:
Eligibility for 1 assigned vehicle
A mobility stipend
Pay Transparency This is a full-time, exempt position eligible to receive a base salary and to participate in an annual performance bonus program. Final salary offered will be determined based on factors including but not limited to the candidate's skills and experience. The annual performance bonus program is preset and not candidate dependent.
Initial base salary range = $150,000.00 - $181,250.00
Internal leveling code: M7
Notice to applicants
Residing in San Francisco: Pursuant to the San Francisco Fair Chance Ordinance, Scout Motors will consider for employment qualified applicants with arrest and conviction records.
Residing in Los Angeles: Scout Motors will consider for employment qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring Ordinance.
Residing in New York City: This role is not eligible for remote work in New York City.
Scout Motors is committed to employing a diverse workforce and is proud to be an Equal Opportunity Employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, disability, pregnancy, or any other characteristics protected by law. Scout Motors is committed to compliance with all applicable fair employment practice laws. If you require reasonable accommodation to complete a job application, pre‑employment testing, or a job interview or to otherwise participate in the hiring process, please contact ScoutAccommodations@scoutmotors.com.
#J-18808-Ljbffr
Here at Scout Motors, we're carrying forward the heritage of one of the most iconic American vehicles in history. A vehicle dating back to 1960. One that forged the path for future generations of rugged SUVs and will do so once again.
But Scout is more than just a brand, it’s a legacy steeped in a culture of exploration, caretaking, and hard work.
The Scout brand is all about respect. Respect for the environment by developing electric vehicles with the capability to get you to any location. Respect for the past and the future by taking an iconic American brand that hasn’t been around for a while, electrifying it, digitizing it, and loading it with American innovation. Respect for communities by creating a company that stands for its people and its customers. And respect for both work and play, with vehicles that are equally at home at a camp site, a job site, or on a Tuesday commute.
At Scout Motors, we empower our talented, inclusive, and entrepreneurial teams to innovate. What makes a Scout employee? Someone who is a visionary and a leader, who seeks new paths and shares lessons learned. A knowledgeable doer who collaborates across the company to build better. A go-getter with unrivaled passion.
Join us at Scout Motors and be part of shaping the future of transportation. If you're ready to drive change and make history, apply now!
What you’ll do
Develop and implement comprehensive marketing strategies and operational plans with a focus on retail marketing.
Manage the retail marketing budget and planning, including forecasting, tracking, and reporting. Lead the yearly planning round for budget and headcount.
Oversee marketing technology platforms, interfacing with I/T and support engineers – Salesforce CRM and marketing cloud, digital assist management. Identify emerging technologies and support future requests.
Administer the digital asset management system to ensure updated and accurate digital assets. Confirm proper system access and legal approvals.
Supervise efforts to source and manage various marketing agencies. Develop with stakeholders the statement of work, contract and performance KPIs. Conduct regular performance reviews and make recommendations for ongoing work.
Liaison with Legal to make certain all retail marketing campaigns are appropriately approved and implemented. Develop and lead a streamlined and efficient approval and feedback process with the legal team.
Monitor and analyze retail campaign performance, customer behavior, and market trends using AI and sophisticated data analytics techniques.
Develop and conduct A/B testing and performance analysis to optimize campaigns. Make recommendations for improved campaign effectiveness.
Manage the marketing vehicle fleet to ensure efficient usage across various marketing needs. Ensure proper care and maintenance of vehicles. Coordinate with logistics on transportation of vehicles.
Lead collaboration and integration efforts with brand, design, product, sales and retail teams to promote maximum success.
Create and maintain marketing performance dashboards and KPIs.
Report to senior leadership on marketing performance, insights, and recommendations.
This role may be based out of the Scout Motors corporate headquarters in Charlotte, NC. This role may be remote to start but will transition to an in-office setting at the headquarters within 6 months of start date. This role is not eligible for remote work in New York City.
The responsibilities of this role require 4-5 days attendance in office with in-person meetings and events regularly.
Applicants should expect that the role will require the ability to convene with Scout colleagues in person and travel to participate in events on behalf of the company from time to time.
What you’ll bring
Bachelor's degree in Marketing, Business Administration, Data Analytics, or a related field. Master’s degree is a plus.
10 years of proven experience in varied marketing roles.
Expertise in marketing automation, CRM, and analytics tools.
Experience directing and managing marketing agencies.
Analytical mindset with a passion for metrics and optimization.
Demonstrated ability to establish and maintain healthy cross-functional relationships with a wide variety of internal and external stakeholders.
Proven track record of building a motivated, high-performing team and developing a fun and productive team culture.
Intuitive ability to navigate organizational complexity and confidently lead strategic, data-driven discussions with top management.
What you'll gain
Competitive insurance including:
Medical, dental, vision and income protection plans
401(k) program with:
An employer match and immediate vesting
Generous Paid Time Off including:
20 days planned PTO, as accrued
40 hours of unplanned PTO and 14 company or floating holidays, annually
Up to 16 weeks of paid parental leave for biological and adoptive parents of all genders
Paid leave for circumstances related to bereavement, jury duty, voting time, or military leave
Corporate Vehicle Program with:
Eligibility for 1 assigned vehicle
A mobility stipend
Pay Transparency This is a full-time, exempt position eligible to receive a base salary and to participate in an annual performance bonus program. Final salary offered will be determined based on factors including but not limited to the candidate's skills and experience. The annual performance bonus program is preset and not candidate dependent.
Initial base salary range = $150,000.00 - $181,250.00
Internal leveling code: M7
Notice to applicants
Residing in San Francisco: Pursuant to the San Francisco Fair Chance Ordinance, Scout Motors will consider for employment qualified applicants with arrest and conviction records.
Residing in Los Angeles: Scout Motors will consider for employment qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring Ordinance.
Residing in New York City: This role is not eligible for remote work in New York City.
Scout Motors is committed to employing a diverse workforce and is proud to be an Equal Opportunity Employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, disability, pregnancy, or any other characteristics protected by law. Scout Motors is committed to compliance with all applicable fair employment practice laws. If you require reasonable accommodation to complete a job application, pre‑employment testing, or a job interview or to otherwise participate in the hiring process, please contact ScoutAccommodations@scoutmotors.com.
#J-18808-Ljbffr