Beckman Coulter Diagnostics
Senior Director, Marketing and Product Management - Microbiology
Beckman Coulter Diagnostics, West Sacramento, California, us, 95798
Senior Director, Marketing and Product Management - Microbiology
Bring more to life.
Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology? At Beckman Coulter Diagnostics, one of Danaher's 15+ operating companies, our work saves lives and we are all united by a shared commitment to innovate for tangible impact.
You will thrive in a culture of belonging where you and your unique viewpoint matter. By harnessing Danaher’s system of continuous improvement, you help turn ideas into impact, innovating at the speed of life.
As a global leader in clinical diagnostics, Beckman Coulter Diagnostics has challenged convention to elevate the diagnostic laboratory’s role in improving patient health for more than 90 years. Our diagnostic solutions are used in routine and complex clinical testing in hospitals, reference and research laboratories, and physician offices around the world. Every hour worldwide, more than one million tests are run on Beckman Coulter Diagnostics systems, impacting 1.2 billion patients and more than three million clinicians per year. From uncovering the next clinical breakthrough to rapid and reliable sample analysis, to more rigorous decision making, we enable clinicians to deliver the best possible care with improved efficiency, confidence, collaboration, and accelerated intelligence.
The Senior Director, Marketing and Product Management – Microbiology is responsible for developing the new product launch commercialization strategies and launch execution for the Beckman Coulter Microbiology portfolio of products. This position is located in Sacramento, CA and will be an on‑site role. You will partner with many internal and external constituents including physicians, laboratorians, clinical/medical/scientific affairs, business units, market access, and global/regional marketing colleagues.
If you thrive in a leadership role, are passionate about continuous improvement, and want to build a world‑class global operations organization, read on.
In this role, you will have the opportunity to:
Lead Product Portfolio Strategy & Lifecycle Management:
Drive product portfolio planning, develop product roadmaps, and manage lifecycle processes in collaboration with cross‑functional teams including R&D and Scientific Affairs.
Identify Market Opportunities & Drive Innovation:
Champion new ideas by identifying unmet customer needs and emerging market segments; develop financial models and ROI analyses to support growth initiatives.
Develop & Execute Global Marketing Strategies:
Create and implement global marketing plans—including digital campaigns—to drive awareness, demand generation, and brand positioning in collaboration with regional teams.
Engage with Key Opinion Leaders & Medical Communities:
Build and maintain strategic relationships with KOLs and medical organizations to support product development, credibility, and market adoption.
Support Regional Growth & Commercial Excellence:
Partner with regional and local marketing teams to support product launches, training, and commercial excellence initiatives aligned with global strategy.
Lead Scientific & Health Economic Initiatives:
Initiate and oversee key scientific and health economic studies to strengthen product value propositions and support evidence‑based marketing and sales efforts.
Drive Organizational Development & Performance:
Measure team success through KPIs, apply problem‑solving methodologies, and lead talent development through succession planning, skill gap analysis, and strategic hiring.
The essential requirements of the job include:
Bachelor’s degree in a related field with 20+ years of experience or Master’s degree with 18+ years of experience or Doctoral degree with 10+ years of experience.
Minimum 10 years of general marketing experience with increasing responsibilities; at least 6 years marketing or selling healthcare IT and/or Software as a Medical Device solution to hospital buyers with deep understanding of new product launch and market development practices in medical devices, pharmaceutical, or IVD industries.
Command of marketing methodologies and techniques along with superior project management skills; a combination of upstream marketing experience, detailed understanding of the healthcare landscape, regulatory, reimbursement, and operational practices across multiple disease states, with ability to identify treatment and diagnostic gaps and position existing products and concepts within a clinical context.
Excellence in interpersonal communications and influencing; experience partnering with clinical key experts and scientific or clinical backgrounds to drive and implement new product launch and customer adoption strategies.
Strong business and financial acumen with superior communication skills with customers and internal stakeholders, and ability to develop business cases and communicate succinctly to executive leadership.
Demonstrated experience in influencing, developing, and motivating people from diverse backgrounds with ability to lead cross‑functional global business teams and ability to travel globally.
Beckman Coulter Diagnostics, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether its a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.
The salary range for this role is $250,000–$300,000. This range is what we in good faith believe is the range of possible compensation for this role at the time of posting. This range is only applicable for jobs to be performed in Colorado. This range may be modified in the future.
This job is also eligible for bonus/incentive pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, and 401(k) to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company’s sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
Join our winning team today. Together, we accelerate the real‑life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit https://www.danaher.com.
Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.
The U.S. EEO posters are available here.
We comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact: 1‑202‑419‑7762 or applyassistance@danaher.com.
Contact Information Contact Name:
Company Name:
Beckman Coulter Diagnostics
Phone Number:
Contact Email:
Website:
https://jobs.danaher.com/global/en/…
#J-18808-Ljbffr
Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology? At Beckman Coulter Diagnostics, one of Danaher's 15+ operating companies, our work saves lives and we are all united by a shared commitment to innovate for tangible impact.
You will thrive in a culture of belonging where you and your unique viewpoint matter. By harnessing Danaher’s system of continuous improvement, you help turn ideas into impact, innovating at the speed of life.
As a global leader in clinical diagnostics, Beckman Coulter Diagnostics has challenged convention to elevate the diagnostic laboratory’s role in improving patient health for more than 90 years. Our diagnostic solutions are used in routine and complex clinical testing in hospitals, reference and research laboratories, and physician offices around the world. Every hour worldwide, more than one million tests are run on Beckman Coulter Diagnostics systems, impacting 1.2 billion patients and more than three million clinicians per year. From uncovering the next clinical breakthrough to rapid and reliable sample analysis, to more rigorous decision making, we enable clinicians to deliver the best possible care with improved efficiency, confidence, collaboration, and accelerated intelligence.
The Senior Director, Marketing and Product Management – Microbiology is responsible for developing the new product launch commercialization strategies and launch execution for the Beckman Coulter Microbiology portfolio of products. This position is located in Sacramento, CA and will be an on‑site role. You will partner with many internal and external constituents including physicians, laboratorians, clinical/medical/scientific affairs, business units, market access, and global/regional marketing colleagues.
If you thrive in a leadership role, are passionate about continuous improvement, and want to build a world‑class global operations organization, read on.
In this role, you will have the opportunity to:
Lead Product Portfolio Strategy & Lifecycle Management:
Drive product portfolio planning, develop product roadmaps, and manage lifecycle processes in collaboration with cross‑functional teams including R&D and Scientific Affairs.
Identify Market Opportunities & Drive Innovation:
Champion new ideas by identifying unmet customer needs and emerging market segments; develop financial models and ROI analyses to support growth initiatives.
Develop & Execute Global Marketing Strategies:
Create and implement global marketing plans—including digital campaigns—to drive awareness, demand generation, and brand positioning in collaboration with regional teams.
Engage with Key Opinion Leaders & Medical Communities:
Build and maintain strategic relationships with KOLs and medical organizations to support product development, credibility, and market adoption.
Support Regional Growth & Commercial Excellence:
Partner with regional and local marketing teams to support product launches, training, and commercial excellence initiatives aligned with global strategy.
Lead Scientific & Health Economic Initiatives:
Initiate and oversee key scientific and health economic studies to strengthen product value propositions and support evidence‑based marketing and sales efforts.
Drive Organizational Development & Performance:
Measure team success through KPIs, apply problem‑solving methodologies, and lead talent development through succession planning, skill gap analysis, and strategic hiring.
The essential requirements of the job include:
Bachelor’s degree in a related field with 20+ years of experience or Master’s degree with 18+ years of experience or Doctoral degree with 10+ years of experience.
Minimum 10 years of general marketing experience with increasing responsibilities; at least 6 years marketing or selling healthcare IT and/or Software as a Medical Device solution to hospital buyers with deep understanding of new product launch and market development practices in medical devices, pharmaceutical, or IVD industries.
Command of marketing methodologies and techniques along with superior project management skills; a combination of upstream marketing experience, detailed understanding of the healthcare landscape, regulatory, reimbursement, and operational practices across multiple disease states, with ability to identify treatment and diagnostic gaps and position existing products and concepts within a clinical context.
Excellence in interpersonal communications and influencing; experience partnering with clinical key experts and scientific or clinical backgrounds to drive and implement new product launch and customer adoption strategies.
Strong business and financial acumen with superior communication skills with customers and internal stakeholders, and ability to develop business cases and communicate succinctly to executive leadership.
Demonstrated experience in influencing, developing, and motivating people from diverse backgrounds with ability to lead cross‑functional global business teams and ability to travel globally.
Beckman Coulter Diagnostics, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether its a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info.
The salary range for this role is $250,000–$300,000. This range is what we in good faith believe is the range of possible compensation for this role at the time of posting. This range is only applicable for jobs to be performed in Colorado. This range may be modified in the future.
This job is also eligible for bonus/incentive pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, and 401(k) to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company’s sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
Join our winning team today. Together, we accelerate the real‑life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit https://www.danaher.com.
Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.
The U.S. EEO posters are available here.
We comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact: 1‑202‑419‑7762 or applyassistance@danaher.com.
Contact Information Contact Name:
Company Name:
Beckman Coulter Diagnostics
Phone Number:
Contact Email:
Website:
https://jobs.danaher.com/global/en/…
#J-18808-Ljbffr