Yext
Senior Brand Campaigns & Paid Media Manager
Location:
New York, NY
Company:
Yext (NYSE: YEXT) – a global platform that connects businesses with discovery and engagement across AI search, traditional search, social media, websites, and direct communications.
Overview You will lead Yext’s global brand awareness strategy across paid and owned media, driving measurable reach and brand lift to resonate with CMOs and enterprise buyers worldwide. Reporting to the Director of Growth Marketing, you will own the strategy, budget, and performance for Yext’s brand visibility engine.
Responsibilities
Define and execute global brand awareness campaigns aligned with corporate objectives and product priorities.
Lead paid and owned media planning, budget management, and performance reporting across all channels.
Partner closely with Product Marketing, Content, and Creative to ensure consistent storytelling and visual identity.
Develop and manage a multi‑channel paid strategy across search, display, social, programmatic, and syndication.
Oversee media agencies for campaign planning, trafficking, optimization, and pacing.
Build continuous testing loops (creative, channel, audience) to improve ROI and efficiency.
Forecast, report, and analyze spend against brand and pipeline KPIs.
Research and evaluate new sponsorship and partnership opportunities to reach key audiences.
Negotiate and manage paid newsletters, podcasts, and media properties, activating sponsorships with compelling creative and content.
Own Yext’s global SEO and AEO programs, partnering with Web and Product to ensure technical excellence.
Monitor evolving AI‑powered search platforms and adapt strategies accordingly, driving organic visibility and share of search across traditional and emerging answer engines.
Define and manage the global brand health scorecard, tracking brand lift, share of voice, and ROI.
Collaborate with RevOps and Analytics to connect awareness programs to downstream pipeline impact.
Partner with Field and Growth Marketing to report on performance for SEO, AEO, and paid media investments.
Qualifications
7–10 years of experience in brand or media marketing at a B2B SaaS or tech company.
Proven track record managing global paid media campaigns and budgets.
Deep understanding of digital media, SEO/AEO, and brand measurement frameworks.
Experience leading agency relationships and cross‑functional partnerships.
Strong analytical skills and ability to translate performance into strategic recommendations.
Excellent communication and collaboration skills; comfortable influencing across teams and regions.
Benefits
Drive the next phase of Yext’s brand visibility on a global stage.
Collaborate with creative, product, and marketing leaders to shape how Yext shows up in the market.
Join a team recognized for innovation, collaboration, and measurable impact.
Be part of a company consistently named a Best Place to Work by Built In, Fortune, and Great Place to Work®.
Compensation & Pay Range Annual Base Pay Range: $124,650 – $207,500 USD
Yext offers a comprehensive benefits package, including medical, dental, vision, life insurance, short‑term and long‑term, 401(k) retirement plan, vacation, sick leave, and equity (stock) or variable pay based on performance.
Equal Employment Opportunity Yext is an equal opportunity employer committed to building a results‑driven, engaging culture where every employee has the opportunity to contribute to the success of the Company, perform at the highest possible level, and grow their skills and capabilities. Yext welcomes employees and applicants of all backgrounds and demographics, and does not engage in discrimination on the basis of any protected characteristic recognized under applicable law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
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New York, NY
Company:
Yext (NYSE: YEXT) – a global platform that connects businesses with discovery and engagement across AI search, traditional search, social media, websites, and direct communications.
Overview You will lead Yext’s global brand awareness strategy across paid and owned media, driving measurable reach and brand lift to resonate with CMOs and enterprise buyers worldwide. Reporting to the Director of Growth Marketing, you will own the strategy, budget, and performance for Yext’s brand visibility engine.
Responsibilities
Define and execute global brand awareness campaigns aligned with corporate objectives and product priorities.
Lead paid and owned media planning, budget management, and performance reporting across all channels.
Partner closely with Product Marketing, Content, and Creative to ensure consistent storytelling and visual identity.
Develop and manage a multi‑channel paid strategy across search, display, social, programmatic, and syndication.
Oversee media agencies for campaign planning, trafficking, optimization, and pacing.
Build continuous testing loops (creative, channel, audience) to improve ROI and efficiency.
Forecast, report, and analyze spend against brand and pipeline KPIs.
Research and evaluate new sponsorship and partnership opportunities to reach key audiences.
Negotiate and manage paid newsletters, podcasts, and media properties, activating sponsorships with compelling creative and content.
Own Yext’s global SEO and AEO programs, partnering with Web and Product to ensure technical excellence.
Monitor evolving AI‑powered search platforms and adapt strategies accordingly, driving organic visibility and share of search across traditional and emerging answer engines.
Define and manage the global brand health scorecard, tracking brand lift, share of voice, and ROI.
Collaborate with RevOps and Analytics to connect awareness programs to downstream pipeline impact.
Partner with Field and Growth Marketing to report on performance for SEO, AEO, and paid media investments.
Qualifications
7–10 years of experience in brand or media marketing at a B2B SaaS or tech company.
Proven track record managing global paid media campaigns and budgets.
Deep understanding of digital media, SEO/AEO, and brand measurement frameworks.
Experience leading agency relationships and cross‑functional partnerships.
Strong analytical skills and ability to translate performance into strategic recommendations.
Excellent communication and collaboration skills; comfortable influencing across teams and regions.
Benefits
Drive the next phase of Yext’s brand visibility on a global stage.
Collaborate with creative, product, and marketing leaders to shape how Yext shows up in the market.
Join a team recognized for innovation, collaboration, and measurable impact.
Be part of a company consistently named a Best Place to Work by Built In, Fortune, and Great Place to Work®.
Compensation & Pay Range Annual Base Pay Range: $124,650 – $207,500 USD
Yext offers a comprehensive benefits package, including medical, dental, vision, life insurance, short‑term and long‑term, 401(k) retirement plan, vacation, sick leave, and equity (stock) or variable pay based on performance.
Equal Employment Opportunity Yext is an equal opportunity employer committed to building a results‑driven, engaging culture where every employee has the opportunity to contribute to the success of the Company, perform at the highest possible level, and grow their skills and capabilities. Yext welcomes employees and applicants of all backgrounds and demographics, and does not engage in discrimination on the basis of any protected characteristic recognized under applicable law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
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