PartnerCentric, Inc.
About PartnerCentric
PartnerCentric is the largest independent partnership marketing agency in the U.S., delivering high‑performance affiliate and influencer programs for brands across e‑commerce, B2B, SaaS, CPG, and health & wellness. Our approach blends transparency, strategic rigor, and the belief that human expertise paired with modern technology produces the strongest outcomes.
We are an AI‑forward organization focused on brand visibility in a zero‑click world. Discovery occurs across AI engines, social platforms, creator content, and conversational search. We continuously evaluate and activate the channels most likely to drive qualified pipeline—from partnerships and creator collaborations to social platforms, content ecosystems, and category‑specific communities. Our team moves fast, adapts quickly, and maintains a high bar for ownership and clarity.
About the Role VP, Growth Marketing – building and leading PartnerCentric’s growth engine. Reporting directly to the CEO, you will oversee brand, content, demand generation, and overall marketing strategy. Your primary success metric is a steady, scalable flow of qualified demand that supports revenue growth.
You will shape how PartnerCentric appears in‑market, determine the mix of initiatives, narratives, and programs that elevate visibility and drive qualified interest, clarify the company’s value proposition, strengthen message–market fit, and ensure marketing investments deliver measurable ROI.
You will spearhead client engagement initiatives to turn clients into evangelists, and lead the evolution of PartnerCentric as a brand that is discoverable and differentiated across influential environments—relationship‑driven networks, social discovery, AI‑informed search, partner ecosystems, and thought‑leadership platforms.
A Week in the Life
Monday:
Review KPIs, pipeline trends, and weekly priorities with the marketing team. Provide updates to the leadership team, align on decisions, and discuss emerging trends impacting visibility and demand. Set weekly goals across primary channels and initiatives.
Tuesday:
Guide the creation and distribution of high‑impact content—short‑form video, thought leadership, case studies, and partner stories. Use AI tools and AEO techniques to support scripting and repurposing. Review early performance signals and refine messaging and creative direction.
Wednesday:
Evaluate active marketing initiatives—paid campaigns, social content, video, partnerships, email, newsletters, and search/AI visibility. Identify opportunities to optimize spend and targeting. Sync with Sales to review demand quality and funnel progression.
Thursday:
Collaborate with the CEO and cross‑functional leaders on website performance, GTM narratives, strategic priorities, and brand positioning. Oversee deeper assets such as benchmark reports, webinars, POV content, and partner initiatives. Explore opportunities within relevant communities and industry events.
Friday:
Review weekly results, insights, and budget performance. Assess effectiveness and ROI of marketing activities and recommend adjustments. Finalize next week’s priorities to maintain clarity and momentum.
Responsibilities
Lead PartnerCentric’s marketing organization across brand, content, and demand initiatives.
Build a multi‑channel growth engine that consistently attracts qualified interest aligned to ICPs.
Develop frameworks for channel selection, budget allocation, and performance optimization.
Ensure marketing investments support measurable revenue outcomes and strong ROI.
Lead and develop a high‑performing marketing team with clear goals and accountability.
Partner with Sales on ICP refinement, messaging alignment, and pipeline progression.
Collaborate with Client Services and Product/Insights to surface insights that strengthen positioning.
Operate as a senior leader contributing to organizational planning and decision‑making and be the voice of the addressable market.
Role Requirements
10+ years in growth marketing, demand generation, or related roles in a marketing agency, martech, or adtech.
Credibility and proven relationship building with marketing industry thought leaders such as journalists, event managers, and analysts.
Proven success building or scaling multi‑channel demand programs tied to revenue.
Deep expertise in AEO/SEO and a proven ability to utilize AI tools to improve productivity and quality of output.
Demonstrated ability to lead and develop a lean, high‑impact team.
Strong analytical capability with experience managing budgets and optimizing spend.
Skilled at clarifying value propositions and communicating them effectively.
Creative thinker with a record of innovative approaches to reaching target audiences.
High initiative, strong follow‑through, and a solutions‑oriented, entrepreneurial mindset.
Mastery level understanding of modern discoverability across social platforms, partnerships, search, AI‑informed environments, and communities.
Proficiency with AI tools (GPT/Claude) for content, analysis, and workflow efficiency.
Key Performance Indicators
Growth in qualified marketing‑generated demand.
Conversion progression (MQL → SQL → Opportunity).
Channel performance and ROI.
Budget efficiency and strong financial stewardship.
Increased visibility across key discovery environments.
Consistent pipeline contribution.
Team performance and operational execution.
Job Details
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Sales
Industries: Construction, Software Development, IT Services, IT Consulting
Location: New York, NY. Salary range: $113,000 – $170,000 (market‑based). Schedule: Hybrid or remote options available.
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We are an AI‑forward organization focused on brand visibility in a zero‑click world. Discovery occurs across AI engines, social platforms, creator content, and conversational search. We continuously evaluate and activate the channels most likely to drive qualified pipeline—from partnerships and creator collaborations to social platforms, content ecosystems, and category‑specific communities. Our team moves fast, adapts quickly, and maintains a high bar for ownership and clarity.
About the Role VP, Growth Marketing – building and leading PartnerCentric’s growth engine. Reporting directly to the CEO, you will oversee brand, content, demand generation, and overall marketing strategy. Your primary success metric is a steady, scalable flow of qualified demand that supports revenue growth.
You will shape how PartnerCentric appears in‑market, determine the mix of initiatives, narratives, and programs that elevate visibility and drive qualified interest, clarify the company’s value proposition, strengthen message–market fit, and ensure marketing investments deliver measurable ROI.
You will spearhead client engagement initiatives to turn clients into evangelists, and lead the evolution of PartnerCentric as a brand that is discoverable and differentiated across influential environments—relationship‑driven networks, social discovery, AI‑informed search, partner ecosystems, and thought‑leadership platforms.
A Week in the Life
Monday:
Review KPIs, pipeline trends, and weekly priorities with the marketing team. Provide updates to the leadership team, align on decisions, and discuss emerging trends impacting visibility and demand. Set weekly goals across primary channels and initiatives.
Tuesday:
Guide the creation and distribution of high‑impact content—short‑form video, thought leadership, case studies, and partner stories. Use AI tools and AEO techniques to support scripting and repurposing. Review early performance signals and refine messaging and creative direction.
Wednesday:
Evaluate active marketing initiatives—paid campaigns, social content, video, partnerships, email, newsletters, and search/AI visibility. Identify opportunities to optimize spend and targeting. Sync with Sales to review demand quality and funnel progression.
Thursday:
Collaborate with the CEO and cross‑functional leaders on website performance, GTM narratives, strategic priorities, and brand positioning. Oversee deeper assets such as benchmark reports, webinars, POV content, and partner initiatives. Explore opportunities within relevant communities and industry events.
Friday:
Review weekly results, insights, and budget performance. Assess effectiveness and ROI of marketing activities and recommend adjustments. Finalize next week’s priorities to maintain clarity and momentum.
Responsibilities
Lead PartnerCentric’s marketing organization across brand, content, and demand initiatives.
Build a multi‑channel growth engine that consistently attracts qualified interest aligned to ICPs.
Develop frameworks for channel selection, budget allocation, and performance optimization.
Ensure marketing investments support measurable revenue outcomes and strong ROI.
Lead and develop a high‑performing marketing team with clear goals and accountability.
Partner with Sales on ICP refinement, messaging alignment, and pipeline progression.
Collaborate with Client Services and Product/Insights to surface insights that strengthen positioning.
Operate as a senior leader contributing to organizational planning and decision‑making and be the voice of the addressable market.
Role Requirements
10+ years in growth marketing, demand generation, or related roles in a marketing agency, martech, or adtech.
Credibility and proven relationship building with marketing industry thought leaders such as journalists, event managers, and analysts.
Proven success building or scaling multi‑channel demand programs tied to revenue.
Deep expertise in AEO/SEO and a proven ability to utilize AI tools to improve productivity and quality of output.
Demonstrated ability to lead and develop a lean, high‑impact team.
Strong analytical capability with experience managing budgets and optimizing spend.
Skilled at clarifying value propositions and communicating them effectively.
Creative thinker with a record of innovative approaches to reaching target audiences.
High initiative, strong follow‑through, and a solutions‑oriented, entrepreneurial mindset.
Mastery level understanding of modern discoverability across social platforms, partnerships, search, AI‑informed environments, and communities.
Proficiency with AI tools (GPT/Claude) for content, analysis, and workflow efficiency.
Key Performance Indicators
Growth in qualified marketing‑generated demand.
Conversion progression (MQL → SQL → Opportunity).
Channel performance and ROI.
Budget efficiency and strong financial stewardship.
Increased visibility across key discovery environments.
Consistent pipeline contribution.
Team performance and operational execution.
Job Details
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Sales
Industries: Construction, Software Development, IT Services, IT Consulting
Location: New York, NY. Salary range: $113,000 – $170,000 (market‑based). Schedule: Hybrid or remote options available.
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