SAP SE
Field Marketing Manager - US South Market Unit
SAP SE, Atlanta, Georgia, United States, 30383
Field Marketing Manager - US South Market Unit
We help the world run better. At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. PURPOSE AND OBJECTIVES
The charter of the Americas Regional Marketing Team is to create best‑in‑class strategies and GTM initiatives from a customer‑first perspective to increase the effectiveness, scale, and agility of regional campaigns and experiences built to scale and deliver impact. The team partners with Customer Success leaders to achieve cloud revenue objectives and pipeline health through the development and execution of high‑impact marketing programs designed to drive measurable market growth in the Americas. This Regional Marketing Leader role works in close partnership with teams and leaders in Field Marketing, Product Marketing, Global Marketing, and Customer Success to drive strategic growth across SAP’s portfolio of offerings. THE ROLE
Responsible for delivering against marketing demand generation, pipeline acceleration, and revenue objectives as defined within the South Market Unit (MU) Sales and Marketing territory Go‑To‑Market near‑term and long‑term plans. This includes demand generation and pipeline acceleration through tactical execution of marketing plan activities, including account‑based marketing (ABM), data‑driven marketing, direct and digital marketing, inside marketing, online events, physical events, and more. The individual should be an independent, data‑driven marketer who brings enthusiasm for innovative marketing efforts and thrives in a matrixed, fast‑paced, high‑energy environment. EXPECTATIONS AND TASKS
Develop an awareness of how to build a balanced marketing plan across all pipeline stages, including acceleration and close activities as required. Meet marketing and sales goals and objectives of the team by leveraging the best of traditional and ABM tactics. Be fully trained and responsible to ensure brand, quality, consistency, and promote the brand within all related demand generation activities. Participate as appropriate in the Demand Management Process. Execute on the appropriate solution or industry program portfolio mix, manage a dedicated market unit budget, and address business needs by meeting marketing and sales goals, including media plans, community building, events, direct mail, call scripts, email, etc. Serve as expert on brand experience, quality, consistency, and compliance, ensuring adherence in all related demand generation activities. Assure the optimum mix of marketing activities across all pipeline stages, including relationship building, acceleration, and close activities. Ensure that this strategy is consistent with SAP GTM strategy, Integrated Demand Plans, and marketing plans across regional field marketing while adhering to the specific MU business needs and opportunities. DATA‑DRIVEN EXCLUSIONS
Focus on excellent execution and speed to market to instruct others on documenting campaign execution and lead management activities in the systems of record, including CRM, Marketo, and SAP Analytics Cloud. Leverage respective systems to analyze performance and identify enhancements and improvements for stakeholders. MARKET RESEARCH AND ANALYSIS
Provide expertise in understanding target audience, competitive landscape, and market intelligence to optimize data segmentation for campaign impact. Identify new white spaces for future marketing activities and collaborate closely with global marketing teams, operations, and business stakeholders. FIELD ENABLEMENT
Consistently align with marketing and business stakeholders, demonstrating stakeholder‑management expertise. Influence internal stakeholders and make relevant decisions for marketing tactics and assets to optimize impact in the market. Adapt rollout plans, fine‑tune target audiences, and integrate new communication channels or routes. CHANNEL & ECOSYSTEM
Understand the importance of different routes‑to‑market and integrate ecosystem and channels into marketing execution strategy. Collaborate and coordinate with channel colleagues to create efficiencies between direct and indirect go‑to‑market approaches. ASSET DEVELOPMENT AND MANAGEMENT
Play an active role in the dissemination of content such as collateral, websites, white papers, etc. Ensure all assets used in the market align with the South MU mix of accounts and resonate with local buyers. Manage end‑to‑end asset or campaign production for innovative or strategic priority campaigns as needed. AGENCY MANAGEMENT
Identify, engage, and contract suitable agencies to manage respective projects, including budget and cost. Recommend preferred agencies and initiate vendor agreements to optimize investments beyond own campaign activities. EXPERIENCE
3‑5 years of marketing experience, strong preference for B2B marketing. Experience working in a multi‑national company. Data‑driven, results‑oriented marketer. Experience in high‑tech industry (hardware or software). Experience with Account Based Marketing (ABM) is a plus. Experience in sales is a plus. Strong understanding of business drivers both internally and with customers. Project management of small to medium‑scoped projects. Works in a team environment and matrixed organization. Strong business acumen. EDUCATION
Bachelor’s degree or equivalent required. MBA highly desirable. LOCATION
South Market Unit (MU) – US South region. EEO STATEMENT
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, etc.), sexual orientation, gender identity or expression, protected veteran status, or disability.
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We help the world run better. At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. PURPOSE AND OBJECTIVES
The charter of the Americas Regional Marketing Team is to create best‑in‑class strategies and GTM initiatives from a customer‑first perspective to increase the effectiveness, scale, and agility of regional campaigns and experiences built to scale and deliver impact. The team partners with Customer Success leaders to achieve cloud revenue objectives and pipeline health through the development and execution of high‑impact marketing programs designed to drive measurable market growth in the Americas. This Regional Marketing Leader role works in close partnership with teams and leaders in Field Marketing, Product Marketing, Global Marketing, and Customer Success to drive strategic growth across SAP’s portfolio of offerings. THE ROLE
Responsible for delivering against marketing demand generation, pipeline acceleration, and revenue objectives as defined within the South Market Unit (MU) Sales and Marketing territory Go‑To‑Market near‑term and long‑term plans. This includes demand generation and pipeline acceleration through tactical execution of marketing plan activities, including account‑based marketing (ABM), data‑driven marketing, direct and digital marketing, inside marketing, online events, physical events, and more. The individual should be an independent, data‑driven marketer who brings enthusiasm for innovative marketing efforts and thrives in a matrixed, fast‑paced, high‑energy environment. EXPECTATIONS AND TASKS
Develop an awareness of how to build a balanced marketing plan across all pipeline stages, including acceleration and close activities as required. Meet marketing and sales goals and objectives of the team by leveraging the best of traditional and ABM tactics. Be fully trained and responsible to ensure brand, quality, consistency, and promote the brand within all related demand generation activities. Participate as appropriate in the Demand Management Process. Execute on the appropriate solution or industry program portfolio mix, manage a dedicated market unit budget, and address business needs by meeting marketing and sales goals, including media plans, community building, events, direct mail, call scripts, email, etc. Serve as expert on brand experience, quality, consistency, and compliance, ensuring adherence in all related demand generation activities. Assure the optimum mix of marketing activities across all pipeline stages, including relationship building, acceleration, and close activities. Ensure that this strategy is consistent with SAP GTM strategy, Integrated Demand Plans, and marketing plans across regional field marketing while adhering to the specific MU business needs and opportunities. DATA‑DRIVEN EXCLUSIONS
Focus on excellent execution and speed to market to instruct others on documenting campaign execution and lead management activities in the systems of record, including CRM, Marketo, and SAP Analytics Cloud. Leverage respective systems to analyze performance and identify enhancements and improvements for stakeholders. MARKET RESEARCH AND ANALYSIS
Provide expertise in understanding target audience, competitive landscape, and market intelligence to optimize data segmentation for campaign impact. Identify new white spaces for future marketing activities and collaborate closely with global marketing teams, operations, and business stakeholders. FIELD ENABLEMENT
Consistently align with marketing and business stakeholders, demonstrating stakeholder‑management expertise. Influence internal stakeholders and make relevant decisions for marketing tactics and assets to optimize impact in the market. Adapt rollout plans, fine‑tune target audiences, and integrate new communication channels or routes. CHANNEL & ECOSYSTEM
Understand the importance of different routes‑to‑market and integrate ecosystem and channels into marketing execution strategy. Collaborate and coordinate with channel colleagues to create efficiencies between direct and indirect go‑to‑market approaches. ASSET DEVELOPMENT AND MANAGEMENT
Play an active role in the dissemination of content such as collateral, websites, white papers, etc. Ensure all assets used in the market align with the South MU mix of accounts and resonate with local buyers. Manage end‑to‑end asset or campaign production for innovative or strategic priority campaigns as needed. AGENCY MANAGEMENT
Identify, engage, and contract suitable agencies to manage respective projects, including budget and cost. Recommend preferred agencies and initiate vendor agreements to optimize investments beyond own campaign activities. EXPERIENCE
3‑5 years of marketing experience, strong preference for B2B marketing. Experience working in a multi‑national company. Data‑driven, results‑oriented marketer. Experience in high‑tech industry (hardware or software). Experience with Account Based Marketing (ABM) is a plus. Experience in sales is a plus. Strong understanding of business drivers both internally and with customers. Project management of small to medium‑scoped projects. Works in a team environment and matrixed organization. Strong business acumen. EDUCATION
Bachelor’s degree or equivalent required. MBA highly desirable. LOCATION
South Market Unit (MU) – US South region. EEO STATEMENT
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, etc.), sexual orientation, gender identity or expression, protected veteran status, or disability.
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