TouchTunes
Join to apply for the
Manager, Lifecycle Marketing
role at
TouchTunes .
Location:
New York, NY (currently hybrid with up to 50% remote)
Your Mission In The Marketing Team We’re looking for a Manager, Lifecycle Marketing to help grow our retention and engagement efforts to drive recurring use and increased spend across our users. The Manager will generate and execute key marketing initiatives, working closely with marketing, product, creative, and data teams to develop, execute, monitor, and optimize email and in‑app marketing campaigns.
Your Day-to-day
Move users through the customer lifecycle—from new users to active, loyal members—using retention strategies and our loyalty program, while re‑engaging churned users through win‑back initiatives.
Develop and execute email marketing campaigns, including promotional campaigns, newsletters, and triggered messages.
Develop and execute in‑app and push notification campaigns to engage customers across multiple channels.
Monitor and analyze campaign performance to optimize results and ROI.
Monitor, analyze and optimize retention and usage metrics.
Collaborate with cross‑functional teams, including product, design, analytics, and agencies to develop and execute integrated marketing campaigns.
Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy.
Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.
Your Profile
5+ years of experience in customer lifecycle, growth, or email marketing.
Experience in A/B testing and iteration.
Strong proficiency in Braze, Segment.
Strong understanding of customer behavior and segmentation.
Excellent communication and collaboration skills.
Highly organized, proactive, and detail‑oriented.
Interest in music, entertainment, or technology industries is a plus.
Self‑starter comfortable with building programs from the ground up.
What’s In It For You At TouchTunes, your work impacts our customers as part of interesting projects that transform the in‑venue entertainment industry. We foster open communication and collaboration across all levels, with approachable leaders who value all voices and empower you to excel and innovate. Our team thrives in an environment where fun meets hard work, and everyone is encouraged to be their authentic selves.
Our Perks And Benefits
Hybrid Work Environment: Hybrid schedule with 50% work‑from‑home and in‑office time, with the ability to work anywhere in the world for up to 2 months per year.
Financial Wellness: Annual performance bonus, long‑term company bonus, 401(k) matching, life insurance.
Comprehensive Benefits: Competitive health insurance and disability coverage, a Lifestyle Spending Account, access to telemedicine, and an unlimited sick days policy.
Professional Development: Continuous hands‑on learning with access to e‑learning platform, tuition reimbursement, and peer mentorship.
Accessibility: An inclusive workplace designed to accommodate people with disabilities.
Work Requirements Must be authorized to work in the United States.
TouchTunes is an Equal Employment Opportunity / Affirmative Action employer. TouchTunes provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
TouchTunes is a proud ally of
QueerTech
and
DiversityJobs .
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing and Sales
Industries: Entertainment Providers
#J-18808-Ljbffr
Manager, Lifecycle Marketing
role at
TouchTunes .
Location:
New York, NY (currently hybrid with up to 50% remote)
Your Mission In The Marketing Team We’re looking for a Manager, Lifecycle Marketing to help grow our retention and engagement efforts to drive recurring use and increased spend across our users. The Manager will generate and execute key marketing initiatives, working closely with marketing, product, creative, and data teams to develop, execute, monitor, and optimize email and in‑app marketing campaigns.
Your Day-to-day
Move users through the customer lifecycle—from new users to active, loyal members—using retention strategies and our loyalty program, while re‑engaging churned users through win‑back initiatives.
Develop and execute email marketing campaigns, including promotional campaigns, newsletters, and triggered messages.
Develop and execute in‑app and push notification campaigns to engage customers across multiple channels.
Monitor and analyze campaign performance to optimize results and ROI.
Monitor, analyze and optimize retention and usage metrics.
Collaborate with cross‑functional teams, including product, design, analytics, and agencies to develop and execute integrated marketing campaigns.
Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy.
Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.
Your Profile
5+ years of experience in customer lifecycle, growth, or email marketing.
Experience in A/B testing and iteration.
Strong proficiency in Braze, Segment.
Strong understanding of customer behavior and segmentation.
Excellent communication and collaboration skills.
Highly organized, proactive, and detail‑oriented.
Interest in music, entertainment, or technology industries is a plus.
Self‑starter comfortable with building programs from the ground up.
What’s In It For You At TouchTunes, your work impacts our customers as part of interesting projects that transform the in‑venue entertainment industry. We foster open communication and collaboration across all levels, with approachable leaders who value all voices and empower you to excel and innovate. Our team thrives in an environment where fun meets hard work, and everyone is encouraged to be their authentic selves.
Our Perks And Benefits
Hybrid Work Environment: Hybrid schedule with 50% work‑from‑home and in‑office time, with the ability to work anywhere in the world for up to 2 months per year.
Financial Wellness: Annual performance bonus, long‑term company bonus, 401(k) matching, life insurance.
Comprehensive Benefits: Competitive health insurance and disability coverage, a Lifestyle Spending Account, access to telemedicine, and an unlimited sick days policy.
Professional Development: Continuous hands‑on learning with access to e‑learning platform, tuition reimbursement, and peer mentorship.
Accessibility: An inclusive workplace designed to accommodate people with disabilities.
Work Requirements Must be authorized to work in the United States.
TouchTunes is an Equal Employment Opportunity / Affirmative Action employer. TouchTunes provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
TouchTunes is a proud ally of
QueerTech
and
DiversityJobs .
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing and Sales
Industries: Entertainment Providers
#J-18808-Ljbffr