Catapult Solutions Group
Catapult Solutions Group provided pay range
This range is provided by Catapult Solutions Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $55.00/hr - $59.00/hr
Direct message the job poster from Catapult Solutions Group
The Content Strategy Manager/Strategist will lead by developing and implementing a content marketing strategy that supports overall branding, product positioning, and lead-generation objectives, specifically for the Services Org (Money and Workforce solutions). This includes creating content strategy for Payments, Capital, Workforce, and Bill Pay attach services and products. You will be responsible for managing a content agency and creators to produce high-quality, engaging, and informative blog content and other materials that help small and mid-market customers succeed in running their business. Other duties include optimizing content for search engines and LLM’s to increase traffic, collaborating with stakeholders to align content with campaigns, product updates and seasonal moments, maintaining content hygiene, and analyzing content performance metrics to optimize and improve content marketing programs. You will develop the content strategy and manage related workstreams, including reporting results to relevant audiences.
Key Performance Indicators (KPI’s):
Improve organic search visibility and rankings
Increase website traffic from organic, AI search and paid channels
Generate leads from content sources
Increase interactions per visitor and blog engagement
Core Responsibilities Content Strategy and Planning:
Develop and execute a content marketing strategy and program that aligns with business objectives and priority audiences (small and mid-market customers) for the Money Services Org, focusing on Payments, Capital, Workforce, and Bill Pay attach services. Identify content gaps and opportunities, conduct competitor analysis, and create an editorial calendar that supports the content plan.
Content Creation and Program Management:
Lead the creation and management of compelling, valuable, and shareable content that drives traffic, engagement, and conversions. This includes creating content briefs, assigning tasks, reviewing and editing content, and ensuring consistency, accuracy, and quality across all channels.
Metrics and Analysis:
Track and report on content performance metrics and use data insights to inform content strategy, optimize content creation, and improve ROI. Collaborate with other teams to integrate content metrics with broader business goals and performance indicators.
Amplification:
Partner with media agencies to amplify content across third-party channels, as well as owned channels like social media. Help move work forward and increase reach, and review performance data to make fast decisions.
Skills
Professional writing and ability to craft content for small and mid-market audiences
Ability to work in a fast-paced environment and think on your feet
Hands-on experience managing various content projects related to product go-to-market, audience, and search (SEO, GEO/LLM) improvements, and stakeholder management
Experience working in B2B environments
Strong partnership skills to work with different teams and creative, analytical, and strategic mindsets when it comes to content off-platform like social, influencers, and video
Able to create a hypothesis, uncover web and content insights, and provide recommendations to optimize
Comfortable working with multiple platforms and stakeholders, with a comfortable knowledge level of technical SEO
Experience managing a content calendar, schedule, briefing agency topics, reviewing and editing for SEO and content accuracy, as well as reviewing, editing, briefing, and revising content drafts
Foundational knowledge of on-page and off-page SEO
Exceptional professional writing and interpersonal communications skills
Strong ability to take strategic direction, research necessary tactics, and create a working process of execution
Ability to self-start, organize, and manage multiple concurrent initiatives
Practical problem-solving skills with experience in communication, email writing, software, and time management
Report on progress and metrics on a regular basis
Ensure quality work is delivered on time for all campaigns
Qualifications
Bachelor's degree in Marketing, Communications, Journalism, or related field
5+ years of experience in a content marketing or editorial role for a B2B and digital company, with specific experience in financial services or technology
Exceptional communication and collaboration skills, with the ability to work cross-functionally
Strong analytical and problem-solving skills, with the ability to interpret data and provide data-driven insights
Knowledge of current trends in content marketing, SEO, and AI search best practices
Ability to work in a fast-paced, dynamic environment with multiple deadlines and priorities, and experience managing agencies
Experience using content management systems, analytics platforms, and reporting tools such as Ahrefs, Google Search Console, SEO Clarity or similar
Experience using analytics tools for reporting such as Adobe Analytics, Tableau, Google Search Console or equivalent tools
Experience in WordPress and other CMS is a plus
Seniority level
Associate
Employment type
Contract
Job function
Marketing
Inferred from the description for this job
Medical insurance
Vision insurance
401(k)
#J-18808-Ljbffr
Base pay range $55.00/hr - $59.00/hr
Direct message the job poster from Catapult Solutions Group
The Content Strategy Manager/Strategist will lead by developing and implementing a content marketing strategy that supports overall branding, product positioning, and lead-generation objectives, specifically for the Services Org (Money and Workforce solutions). This includes creating content strategy for Payments, Capital, Workforce, and Bill Pay attach services and products. You will be responsible for managing a content agency and creators to produce high-quality, engaging, and informative blog content and other materials that help small and mid-market customers succeed in running their business. Other duties include optimizing content for search engines and LLM’s to increase traffic, collaborating with stakeholders to align content with campaigns, product updates and seasonal moments, maintaining content hygiene, and analyzing content performance metrics to optimize and improve content marketing programs. You will develop the content strategy and manage related workstreams, including reporting results to relevant audiences.
Key Performance Indicators (KPI’s):
Improve organic search visibility and rankings
Increase website traffic from organic, AI search and paid channels
Generate leads from content sources
Increase interactions per visitor and blog engagement
Core Responsibilities Content Strategy and Planning:
Develop and execute a content marketing strategy and program that aligns with business objectives and priority audiences (small and mid-market customers) for the Money Services Org, focusing on Payments, Capital, Workforce, and Bill Pay attach services. Identify content gaps and opportunities, conduct competitor analysis, and create an editorial calendar that supports the content plan.
Content Creation and Program Management:
Lead the creation and management of compelling, valuable, and shareable content that drives traffic, engagement, and conversions. This includes creating content briefs, assigning tasks, reviewing and editing content, and ensuring consistency, accuracy, and quality across all channels.
Metrics and Analysis:
Track and report on content performance metrics and use data insights to inform content strategy, optimize content creation, and improve ROI. Collaborate with other teams to integrate content metrics with broader business goals and performance indicators.
Amplification:
Partner with media agencies to amplify content across third-party channels, as well as owned channels like social media. Help move work forward and increase reach, and review performance data to make fast decisions.
Skills
Professional writing and ability to craft content for small and mid-market audiences
Ability to work in a fast-paced environment and think on your feet
Hands-on experience managing various content projects related to product go-to-market, audience, and search (SEO, GEO/LLM) improvements, and stakeholder management
Experience working in B2B environments
Strong partnership skills to work with different teams and creative, analytical, and strategic mindsets when it comes to content off-platform like social, influencers, and video
Able to create a hypothesis, uncover web and content insights, and provide recommendations to optimize
Comfortable working with multiple platforms and stakeholders, with a comfortable knowledge level of technical SEO
Experience managing a content calendar, schedule, briefing agency topics, reviewing and editing for SEO and content accuracy, as well as reviewing, editing, briefing, and revising content drafts
Foundational knowledge of on-page and off-page SEO
Exceptional professional writing and interpersonal communications skills
Strong ability to take strategic direction, research necessary tactics, and create a working process of execution
Ability to self-start, organize, and manage multiple concurrent initiatives
Practical problem-solving skills with experience in communication, email writing, software, and time management
Report on progress and metrics on a regular basis
Ensure quality work is delivered on time for all campaigns
Qualifications
Bachelor's degree in Marketing, Communications, Journalism, or related field
5+ years of experience in a content marketing or editorial role for a B2B and digital company, with specific experience in financial services or technology
Exceptional communication and collaboration skills, with the ability to work cross-functionally
Strong analytical and problem-solving skills, with the ability to interpret data and provide data-driven insights
Knowledge of current trends in content marketing, SEO, and AI search best practices
Ability to work in a fast-paced, dynamic environment with multiple deadlines and priorities, and experience managing agencies
Experience using content management systems, analytics platforms, and reporting tools such as Ahrefs, Google Search Console, SEO Clarity or similar
Experience using analytics tools for reporting such as Adobe Analytics, Tableau, Google Search Console or equivalent tools
Experience in WordPress and other CMS is a plus
Seniority level
Associate
Employment type
Contract
Job function
Marketing
Inferred from the description for this job
Medical insurance
Vision insurance
401(k)
#J-18808-Ljbffr