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Custom Ink

CRM Marketing Coordinator

Custom Ink, Montgomery, Alabama, United States

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Join Custom Ink as a

CRM Marketing Coordinator .

Overview Remote position. Candidates must reside in a state where Custom Ink is registered to do business. Eligible states include:

AL, AZ, CA, CO, CT, DC, DE, FL, GA, ID, IL, IN, KY, LA, MA, ME, MD, MI, MN, MO, MS, NC, NH, NJ, NM, NV, NY, OH, OR, PA, RI, SC, TN, TX, UT, VA, VT, WA, WI, WV.

Reports to: CRM Marketing Manager.

Travel expectations: Minimal travel, occasional trips as needed.

Physical requirements: Primarily sedentary, home‑based. Requires staying stationary at a computer, using standard office equipment. Reasonable accommodations available.

Application period: We are accepting applications for the next 48 hours.

Qualifications

1–3 years of hands‑on experience in CRM or data‑driven marketing, focusing on email, SMS, or Direct Mail.

Familiarity with CRM platforms and ESPs/CDPs such as Klaviyo, HubSpot, and Salesforce.

Understanding of AI use for content generation, audience segmentation, and predictive analysis.

Basic knowledge of customer segmentation, personalization, and testing methodologies.

Ability to pull reports and analyze data to surface key insights.

Excellent communication and organizational skills. Proactive, reliable, detail‑oriented.

Bachelor’s degree in Marketing, Digital Marketing, or related field preferred.

Responsibilities

Campaign Execution : Create and deploy email, SMS, and Direct Mail campaigns, ensuring accuracy and brand consistency. Set up campaigns, manage assets, schedule sends on our CRM platform.

Customer Data Management : Maintain CRM segments and customer profile data for accurate targeting and personalized messaging.

Reporting and Analysis : Pull reports, gather and analyze performance data, identify key trends for optimization.

Cross‑Functional Collaboration : Work with internal teams like Site and Sales to draft creative briefs and provide customer insights.

Testing Agenda : Accurately set up and report A/B and multivariate tests that inform creative and segmentation strategy.

Performance Metrics

Increased efficiency, accuracy, and quality of campaign execution.

Timely delivery of campaign performance components and reporting.

Improved CRM targeting and segmentation strategies.

Cross‑functional collaboration ensuring customer‑centric thinking.

Compensation Salary range: $57,000–$65,000 (salaried exempt). Placement within range depends on knowledge, skills, experience, and internal equity.

Benefits

Generous Paid Time Off and major paid holidays.

Comprehensive Health Coverage: Medical, Dental, Vision.

Employee Wellness: Virtual medical consultations and mental health services.

Family‑Friendly Benefits: Up to 12 weeks paid parental leave for birthing parents, 6 weeks for non‑birthing parents, adoption assistance.

Financial Wellness: 401(k) with company match, life & AD&D insurance, financial planning resources.

Professional Development: Training programs, certifications, tuition assistance.

CustomInk, LLC is an Equal Opportunity Employer. We celebrate diversity in all forms and are committed to maintaining a discrimination‑free workplace that treats applicants and employees with dignity and respect. Our employment process is conducted without regard to race, color, religion, nationality or ethnic background, sex, pregnancy, sexual orientation, gender identity or expression, age, disability, protected veteran status, genetic information, or other attributes protected by state, federal, and local law.

Custom Ink uses E‑Verify to confirm the employment eligibility of all new team members. To learn more about E‑Verify, including your rights and responsibilities, please click here.

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