Summa Health
Digital Marketing Specialist - Social Media
Full-time / 40 hours per week / Hybrid work schedule
Location: 1077 Gorge Blvd, Akron, OH 44310
Summa Health System is recognized as one of the region’s top employers by a number of third party organizations, including NorthCoast 99. Exceptional candidates gravitate to Summa because of its culture, passion for delivering excellent service to our patients and families commitment to our philosophy of servant leadership, collegial working relationships at every level of the organization and competitive pay and benefits.
Summary Creates, produces, and manages content for SummaCare and support Summa Health social media platforms while collaborating closely with the Digital Marketing team. Produces high-quality multimedia content, including videos, images, and graphics, and collaborates closely with the Social Media team and leadership to ensure cohesive branding and messaging. Assists with implementing social media strategies, increasing engagement, visiting locations for photoshoots and video production, and ensures timely and consistent content publication across all platforms.
Minimum Qualifications
Formal Education Required: Bachelor's degree in Marketing, Communications, or related field or equivalent combination of education and/or experience.
Experience & Training Required: One year of experience including:
Experience with content creation tools like Adobe Creative Suite (Premiere Pro, Photoshop, Illustrator) or Canva.
Proficiency in video production, editing, and photography.
Familiarity with social media platforms (Meta, Instagram, Twitter, LinkedIn, TikTok, etc.) and their best practices.
Strong communication and writing skills.
Ability to work collaboratively with the Digital Marketing team and other team members.
Experience with social media metrics and analytics tools (Google Analytics, Facebook Insights, etc.).
Experience producing content for various platforms and tailoring it to fit different audience needs.
Other Skills, Competencies and Qualifications
Creativity & Innovation: Ability to create engaging and original content across platforms.
Project Management Skills: Strong organizational skills to manage multiple projects simultaneously.
Collaboration: Ability to work closely with the leadership and internal Marketing and Creative teams.
Adaptability: Ability to adjust strategies based on performance metrics and evolving trends.
Up-to-date with Trends: Awareness of the latest social media trends, tools, and platform updates.
Familiarity with SEO principles and how they apply to social media content.
Ability to effectively interact with populations of patients/customers with an understanding of their needs for self-respect and dignity.
Physical Demands
Primarily sedentary work; occasional light lifting.
Ability to visit various locations for content creation, including capturing photos and videos as needed.
Equal Opportunity Employer Equal Opportunity Employer/Veterans/Disabled.
Compensation $23.22/hr – $34.83/hr (base salary exclusive of any bonuses or differentials). Many factors, such as years of relevant experience and geographical location are considered when determining the starting rate of pay. We believe in the importance of pay equity and consider internal equity of our current team members when determining offers. Please keep in mind that the range that is listed is the full base salary range. Hiring at the maximum of the range would not be typical.
Benefits
Basic Life and Accidental Death & Dismemberment (AD&D)
Supplemental Life and AD&D
Dependent Life Insurance
Short-Term and Long-Term Disability
Accident Insurance, Hospital Indemnity, and Critical Illness
Retirement Savings Plan
Flexible Spending Accounts – Healthcare and Dependent Care
Employee Assistance Program (EAP)
Identity Theft Protection
Pet Insurance
Education Assistance
Daily Pay
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Location: 1077 Gorge Blvd, Akron, OH 44310
Summa Health System is recognized as one of the region’s top employers by a number of third party organizations, including NorthCoast 99. Exceptional candidates gravitate to Summa because of its culture, passion for delivering excellent service to our patients and families commitment to our philosophy of servant leadership, collegial working relationships at every level of the organization and competitive pay and benefits.
Summary Creates, produces, and manages content for SummaCare and support Summa Health social media platforms while collaborating closely with the Digital Marketing team. Produces high-quality multimedia content, including videos, images, and graphics, and collaborates closely with the Social Media team and leadership to ensure cohesive branding and messaging. Assists with implementing social media strategies, increasing engagement, visiting locations for photoshoots and video production, and ensures timely and consistent content publication across all platforms.
Minimum Qualifications
Formal Education Required: Bachelor's degree in Marketing, Communications, or related field or equivalent combination of education and/or experience.
Experience & Training Required: One year of experience including:
Experience with content creation tools like Adobe Creative Suite (Premiere Pro, Photoshop, Illustrator) or Canva.
Proficiency in video production, editing, and photography.
Familiarity with social media platforms (Meta, Instagram, Twitter, LinkedIn, TikTok, etc.) and their best practices.
Strong communication and writing skills.
Ability to work collaboratively with the Digital Marketing team and other team members.
Experience with social media metrics and analytics tools (Google Analytics, Facebook Insights, etc.).
Experience producing content for various platforms and tailoring it to fit different audience needs.
Other Skills, Competencies and Qualifications
Creativity & Innovation: Ability to create engaging and original content across platforms.
Project Management Skills: Strong organizational skills to manage multiple projects simultaneously.
Collaboration: Ability to work closely with the leadership and internal Marketing and Creative teams.
Adaptability: Ability to adjust strategies based on performance metrics and evolving trends.
Up-to-date with Trends: Awareness of the latest social media trends, tools, and platform updates.
Familiarity with SEO principles and how they apply to social media content.
Ability to effectively interact with populations of patients/customers with an understanding of their needs for self-respect and dignity.
Physical Demands
Primarily sedentary work; occasional light lifting.
Ability to visit various locations for content creation, including capturing photos and videos as needed.
Equal Opportunity Employer Equal Opportunity Employer/Veterans/Disabled.
Compensation $23.22/hr – $34.83/hr (base salary exclusive of any bonuses or differentials). Many factors, such as years of relevant experience and geographical location are considered when determining the starting rate of pay. We believe in the importance of pay equity and consider internal equity of our current team members when determining offers. Please keep in mind that the range that is listed is the full base salary range. Hiring at the maximum of the range would not be typical.
Benefits
Basic Life and Accidental Death & Dismemberment (AD&D)
Supplemental Life and AD&D
Dependent Life Insurance
Short-Term and Long-Term Disability
Accident Insurance, Hospital Indemnity, and Critical Illness
Retirement Savings Plan
Flexible Spending Accounts – Healthcare and Dependent Care
Employee Assistance Program (EAP)
Identity Theft Protection
Pet Insurance
Education Assistance
Daily Pay
#J-18808-Ljbffr