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Purdue Federal Credit Union

Video Production Specialist

Purdue Federal Credit Union, West Lafayette, Indiana, United States, 47907

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Video Production Specialist

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Purdue Federal Credit Union

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Video Production Specialist

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Purdue Federal Credit Union

The Video Production Specialist is responsible for leading the end-to-end video creation process to support Purdue Federal Credit Union’s brand, member education, marketing, and internal communication initiatives. This position develops and optimizes video content for social media channels, including YouTube, Facebook, Instagram, LinkedIn, and X. Key responsibilities include scriptwriting, storyboarding, filming, and editing to produce polished, engaging video content. This role will deliver high-quality content that aligns with the credit union’s brand and further strengthens connections with its audiences.

Responsibilities

Plan, shoot, and edit video content covering a wide range of topics, including financial education, member tutorials, promotional campaigns, employee interviews, events, and internal communications.

Write scripts, develop storyboards, and translate creative concepts into compelling visual narratives.

Lead and coordinate video shoots, including scheduling, directing staff and talent, managing equipment, and ensuring quality production standards.

Collaborate with Marketing, Communications, and other departments to identify opportunities for video content that support organizational initiatives and member engagement.

Assist in ideation and development of creative video concepts, ensuring content is innovative, engaging, and audience-focused.

Edit and format videos for multiple platforms, optimizing for web, mobile, and social media distribution, with attention to accessibility and user experience.

Incorporate motion graphics, graphics, and audio elements to enhance storytelling and reinforce brand consistency.

Maintain and organize video equipment, digital assets, and file libraries for efficient access and re-use.

Ensure all video content aligns with Purdue Federal’s brand standards, tone, and visual identity.

Track performance metrics for video campaigns and provide recommendations for improvement.

Additional Requirements

Experience in using video editing tools such as Adobe Premiere Pro, Adobe Premiere Rush, or Adobe After Effects

Knowledge in camera work (DSLR and smart phone) and audio recording

Knowledge in motion graphics and graphic design principles

Strong verbal and written communication skills

Detail oriented

Organized

Ability to meet deadlines

Ability to work independently

Ability to communicate, verbally and in writing, in a professional manner when dealing with employees, members, vendors and company contacts

Ability to follow the core values of honesty, integrity, mutual respect, pride and ownership

Seniority level

Entry level

Employment type

Full-time

Job function

Marketing, Public Relations, and Writing/Editing

Industries

Banking

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